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{ BEYOND THE PRINTED WORD MOVING MAGAZINES AND KEEPING THEM IN SYNC WITH YOUR READERS.

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Presentation on theme: "{ BEYOND THE PRINTED WORD MOVING MAGAZINES AND KEEPING THEM IN SYNC WITH YOUR READERS."— Presentation transcript:

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2 { BEYOND THE PRINTED WORD MOVING MAGAZINES AND KEEPING THEM IN SYNC WITH YOUR READERS

3 { INSERT CLEVER DISPLAY COPY HERE And do it again on the second line…

4 + he[a]ds+ kickers + de[c]ks+ banners + teasers+ talking heads + blurbs / superblurbs+ reverse kickers / hammerheads + bumpers+ value-added[s] + sub-headlines+ titles + cutlines+ jumps / jumpheads + billboards+ multi-deck headlines Display Copy Nomenclature

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7 { THE BEST THINGS IN LIFE ARE 3’s And they told three friends… And so on… And so on…

8 { I’M OK, YOU’RE [NOT] OK Why is making readers feel bad somehow good for business?

9 { YOU’RE A POET AND YOU KNOW IT Wordplay, double entendres, bon mots and the art of the pun…

10 { PERTURBED LINES Or how to riff off and sort of rip off song, book or movie titles, lyrics and just about anything else…

11 { LOVE IT AND LIST IT And making sure you check it more than twice…

12 { ONE WORD TO RULE THEM ALL! Fail ! Not ! Dot… Dot… Dot…

13 { GATE-CRASHING GATE-CRASHING Or how one of the most famous pieces of investigative journalism became an excuse to end every scandal with the word gate…

14  lev·er·age: ˈ lev(ə)rij, ˈ lēv(ə)rij/ ˈ lev(ə)rij, ˈ lēv(ə)rij/  con·tent 1: kən ˈ tent/ kən ˈ tent/ WHAT’S YOUR ULTIMATE GOAL? WHAT’S YOUR ULTIMATE GOAL?

15 { ACROSS THE ‘MEDIAVERSE’ Cross-platform storytelling…

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18 { BEGIN AT THE BEGINNING Think ‘story project’ not story article…

19 { INFOGRAPHICS Playing the numbers game…

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23 { TWEET THIS SUCKA’! Use Twitter… Enough said…

24 { COME ON AND TEASE ME Using video to sell your words…

25 + Highlight & Document the “process” + Reveal the story behind the story + Reveal the people behind the story + Bring by-lines to life + Hold something back Use The Power of Your People

26 + Podcasting + Combining words & pictures + Audio enriched slideshows + Walk-throughs, Scouts & Set-ups + Editor / Contributor blogs + Ask Me Anything[s] + Twitter Chats ONE STEP BEYOND…

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32 { COMMUNITY It’s more than just the name of an American sitcom…]

33 { RE-THINK & RE-PACKAGE It’s a different kind of ‘bundling’ than the one we’re most familiar with these days…

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