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The 21 st Century Chorus with the 18 th Street #choruscon.

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Presentation on theme: "The 21 st Century Chorus with the 18 th Street #choruscon."— Presentation transcript:

1 The 21 st Century Chorus with the 18 th Street Singers @18thStSingers #choruscon

2 Who are these people? Mike Henry

3 Who are the 18 th Street Singers?

4 The Game Plan Our own experiences Small group discussions throughout Takeaways for any chorus

5 The Big Question: Why do choirs need millennials?

6 Attracting Singers

7 What are millennials?

8 Know Them There are a lot of them! Diverse Well-educated Less religious Team-workers Technology users Accustomed to instant feedback

9 Find Them

10 Strategies for Auditions Recruit from genres outside choral music Leverage college networks Make choir searchable Craigslist: It works

11 Entice Them Use what you know about millennials Emphasize elements they’re familiar with Sell them on the experience

12 Discussion Break! What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?

13 Engage Them

14 The Music - Programming Broad themes based on idea or emotion Collaborative programming Embrace variety

15 Programming example – Reflections on War and Peace I: The Clarion Call The Battle of Jericho - Moses Hogan Reveille - Georgy Sviridov Battle Hymn of the Republic - John Steffe, arr. Edgerton Sanctus (from Requiem, op. 252) - Zdenek Lukás II: A Soldier's Reflections Turtle Dove - arr. Ralph Vaughan Williams Aura Lee - G. R. Poulton M'khalkel Chayim - Abba J. Weisgall Ich bin das Brot des Lebens - Wolfram Buchenberg III: Sacrifice Funeral Ikos - John Tavener Ave Maria - Franz Biebl Ave Verum Corpus - William Byrd Christus Factus Est - Anton Bruckner Loch Lomond - arr. Ralph Vaughan Williams IV: Renewal, Absolution and Peace Unicornis Captivatur - Ola Gjeilo Ashita wa Hare kana, Kumori kana - Toru Takemitsu Alleluia - Randall Thompson

16 The Music - Rehearsals Spend time on technique Spend time on individualistic work Allow singers to speak up and ask questions

17 The Organization No dues! Flexible audition policy No re-auditions Flexible attendance policy Season-by-season commitment

18 The Social Life

19 Choir as a way to make friends, not just music Social perks of volunteering Events not tied to rehearsals or concerts Foster easy communication

20 Our Ethos: The Urban Family The social aspect makes the singing better Choir members are more than just singers

21 Discussion Break! How does your choir engage millennials? What non-musical opportunities does your choir provide for your millennial singers?

22 Attracting Audiences

23 Concert Accessibility Three types of accessibility: – Financial – Geographic – Musical

24 Discussion Break! What do you think your millennial audiences are looking for? How have you successfully integrated that knowledge into your organization?

25 Millennials and Marketing Team-workers  Participation Educated  Transparency and Authenticity Technology users  Use their Methods

26 Participation and Social Media

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29 Social Media Tips Show what it’s like to be part of the group Life outside of music #HashtagIt Stats to consider 48% of daily Facebook users are mobile only 93% of most engaging posts are photos

30 Overall Takeaways Make it collaborative Make it accessible

31 Q+A & Discussion Recap What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group? How does your choir engage millennials? What non-musical opportunities does your choir provide for your millennial singers? What do you think your millennial audiences are looking for? How have you successfully integrated that knowledge into your organization?

32 Resources Facts on Millennials Pew Research Center’s Social & Demographic Trends – http://www.pewsocialtrends.org/topics/millennials/ http://www.pewsocialtrends.org/topics/millennials/ “Maximizing Millennials in the Workplace,” Jessica Brack, UNC Kenan-Flagler Business School – http://execdev.kenan-flagler.unc.edu/maximizing-millennials http://execdev.kenan-flagler.unc.edu/maximizing-millennials “The Millennials Are Here: 5 Facts Nonprofits and Businesses Need to Know,” Colleen Dilenschneider – http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to- know/ http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to- know/ Recruitment tips from Chorus America: How to recruit volunteer singers: – https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers All Chorus America articles on recruitment: – https://www.chorusamerica.org/tags/recruitment https://www.chorusamerica.org/tags/recruitment Audience development Audience Development for the 21 st Century – https://www.chorusamerica.org/advocacy-research/audience-development-21st-century https://www.chorusamerica.org/advocacy-research/audience-development-21st-century How to Engage the Millennial Generation in Choral Music – https://www.chorusamerica.org/management-governance/how-engage-millennial-generation https://www.chorusamerica.org/management-governance/how-engage-millennial-generation All Chorus American Articles on audiences – https://www.chorusamerica.org/tags/audiences https://www.chorusamerica.org/tags/audiences

33 Resources Facebook Engagement “Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only,” Ingrid Lunden, Mashable – http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now- mobile-only-says-ceo-zuckerberg/ http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now- mobile-only-says-ceo-zuckerberg/ “Photos Make Up 93% of The Most Engaging Posts on Facebook!” Socialbakers – http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on- facebook http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on- facebook “7 Secrets of Highly Shared Facebook Posts,” Scott Ayres, Post Planner – http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/ http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/ Hashtags “The Beginner's Guide to the Hashtag,” Rebecca Hiscott, Mashable – http://mashable.com/2013/10/08/what-is-hashtag http://mashable.com/2013/10/08/what-is-hashtag

34 Questions? Talk to us! Mike Rowan – mjrowan@gmail.com mjrowan@gmail.com Henry Clapp – hclapp@gmail.com hclapp@gmail.com www.18thStreetSingers.com www.facebook.com/18thStreetSingers @18thStSingers (Twitter, Instagram)


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