Presentation on theme: "The 21 st Century Chorus with the 18 th Street #choruscon."— Presentation transcript:
The 21 st Century Chorus with the 18 th Street Singers @18thStSingers #choruscon
Who are these people? Mike Henry
Who are the 18 th Street Singers?
The Game Plan Our own experiences Small group discussions throughout Takeaways for any chorus
The Big Question: Why do choirs need millennials?
What are millennials?
Know Them There are a lot of them! Diverse Well-educated Less religious Team-workers Technology users Accustomed to instant feedback
Strategies for Auditions Recruit from genres outside choral music Leverage college networks Make choir searchable Craigslist: It works
Entice Them Use what you know about millennials Emphasize elements they’re familiar with Sell them on the experience
Discussion Break! What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group?
The Music - Programming Broad themes based on idea or emotion Collaborative programming Embrace variety
Programming example – Reflections on War and Peace I: The Clarion Call The Battle of Jericho - Moses Hogan Reveille - Georgy Sviridov Battle Hymn of the Republic - John Steffe, arr. Edgerton Sanctus (from Requiem, op. 252) - Zdenek Lukás II: A Soldier's Reflections Turtle Dove - arr. Ralph Vaughan Williams Aura Lee - G. R. Poulton M'khalkel Chayim - Abba J. Weisgall Ich bin das Brot des Lebens - Wolfram Buchenberg III: Sacrifice Funeral Ikos - John Tavener Ave Maria - Franz Biebl Ave Verum Corpus - William Byrd Christus Factus Est - Anton Bruckner Loch Lomond - arr. Ralph Vaughan Williams IV: Renewal, Absolution and Peace Unicornis Captivatur - Ola Gjeilo Ashita wa Hare kana, Kumori kana - Toru Takemitsu Alleluia - Randall Thompson
The Music - Rehearsals Spend time on technique Spend time on individualistic work Allow singers to speak up and ask questions
The Organization No dues! Flexible audition policy No re-auditions Flexible attendance policy Season-by-season commitment
The Social Life
Choir as a way to make friends, not just music Social perks of volunteering Events not tied to rehearsals or concerts Foster easy communication
Our Ethos: The Urban Family The social aspect makes the singing better Choir members are more than just singers
Discussion Break! How does your choir engage millennials? What non-musical opportunities does your choir provide for your millennial singers?
Concert Accessibility Three types of accessibility: – Financial – Geographic – Musical
Discussion Break! What do you think your millennial audiences are looking for? How have you successfully integrated that knowledge into your organization?
Millennials and Marketing Team-workers Participation Educated Transparency and Authenticity Technology users Use their Methods
Participation and Social Media
Social Media Tips Show what it’s like to be part of the group Life outside of music #HashtagIt Stats to consider 48% of daily Facebook users are mobile only 93% of most engaging posts are photos
Overall Takeaways Make it collaborative Make it accessible
Q+A & Discussion Recap What have been your choir’s greatest successes and challenges in finding millennial singers to audition for your group? How does your choir engage millennials? What non-musical opportunities does your choir provide for your millennial singers? What do you think your millennial audiences are looking for? How have you successfully integrated that knowledge into your organization?
Resources Facts on Millennials Pew Research Center’s Social & Demographic Trends – http://www.pewsocialtrends.org/topics/millennials/ http://www.pewsocialtrends.org/topics/millennials/ “Maximizing Millennials in the Workplace,” Jessica Brack, UNC Kenan-Flagler Business School – http://execdev.kenan-flagler.unc.edu/maximizing-millennials http://execdev.kenan-flagler.unc.edu/maximizing-millennials “The Millennials Are Here: 5 Facts Nonprofits and Businesses Need to Know,” Colleen Dilenschneider – http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to- know/ http://colleendilen.com/2012/10/09/the-millennials-are-here-5-facts-nonprofits-and-businesses-need-to- know/ Recruitment tips from Chorus America: How to recruit volunteer singers: – https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers https://www.chorusamerica.org/conducting-performing/how-recruit-volunteer-singers All Chorus America articles on recruitment: – https://www.chorusamerica.org/tags/recruitment https://www.chorusamerica.org/tags/recruitment Audience development Audience Development for the 21 st Century – https://www.chorusamerica.org/advocacy-research/audience-development-21st-century https://www.chorusamerica.org/advocacy-research/audience-development-21st-century How to Engage the Millennial Generation in Choral Music – https://www.chorusamerica.org/management-governance/how-engage-millennial-generation https://www.chorusamerica.org/management-governance/how-engage-millennial-generation All Chorus American Articles on audiences – https://www.chorusamerica.org/tags/audiences https://www.chorusamerica.org/tags/audiences
Resources Facebook Engagement “Facebook’s Mobile Tipping Point: 48% Of Daily Users Are Now Mobile-Only,” Ingrid Lunden, Mashable – http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now- mobile-only-says-ceo-zuckerberg/ http://techcrunch.com/2013/10/30/nearly-half-48-of-daily-users-of-facebook-are-now- mobile-only-says-ceo-zuckerberg/ “Photos Make Up 93% of The Most Engaging Posts on Facebook!” Socialbakers – http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on- facebook http://www.socialbakers.com/blog/1749-photos-make-up-93-of-the-most-engaging-posts-on- facebook “7 Secrets of Highly Shared Facebook Posts,” Scott Ayres, Post Planner – http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/ http://www.postplanner.com/7-secrets-of-highly-shared-facebook-posts/ Hashtags “The Beginner's Guide to the Hashtag,” Rebecca Hiscott, Mashable – http://mashable.com/2013/10/08/what-is-hashtag http://mashable.com/2013/10/08/what-is-hashtag
Questions? Talk to us! Mike Rowan – firstname.lastname@example.org email@example.com Henry Clapp – firstname.lastname@example.org email@example.com www.18thStreetSingers.com www.facebook.com/18thStreetSingers @18thStSingers (Twitter, Instagram)