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Personas and a User- Centered Visioning Process Zsuzsa Koltay Kornelia Tancheva Cornell University Library.

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Presentation on theme: "Personas and a User- Centered Visioning Process Zsuzsa Koltay Kornelia Tancheva Cornell University Library."— Presentation transcript:

1 Personas and a User- Centered Visioning Process Zsuzsa Koltay Kornelia Tancheva Cornell University Library

2 The task ► Re-envision how we present our library and information landscape on the web ► User needs as compass

3 The need ► Use, but refine and validate existing data ► Fast track! ► Qualitative research presented through personas

4 Personas ► Composite sketches of target user groups ► Segmented by like behavior ► Engaging, they invite empathy ► Can present either qualitative or quantitative data

5 Our process ► Consultant to speed up process (Craig St. Clair from TKG Consulting LLC)‏ ► 36 interviews probing work tasks and habits ► Well balanced but not statistically valid ► Segmented on research patterns ► Bringing them to life

6 Meet some imaginary friends Background Library interactions and transactions Key experiences Luxuries, comforts, necessities

7 handle/1813/8302

8 Assessment of user behavior ► Matrix of status and field of study as predictor of research and study patterns ► Behavior supports pretty traditional segmentation

9 Gap assessment ► Access to full text ► Lack of transparency ► Cornell is not the world

10 Needs assessment ► Delivery ► Limited number of starting points (one would be nice!)‏ ► Trusted networks ► Library outside the library ► Show me the world ► Simple and quick ► Better outreach

11 Decision support ► Bust the institutional silo ► Streamline web site ► Single search box (or at least fake it!)‏ ► Local content in same discovery flow ► Integrate delivery into discovery path ► No jargon ► Constant assessment and development

12 Lessons and plans ► Complexity vs. number of personas ► Driving by rear view mirror only ► Validated, supplemented, amplified existing data ► Helpful fast track process ► Will update for new web presence

13 Q&A


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