Presentation on theme: "P.R.C Business Plan1 Business Plan Group Members Melten Leopold Merlina Ludwig Brend Yamaguchi."— Presentation transcript:
P.R.C Business Plan1 Business Plan Group Members Melten Leopold Merlina Ludwig Brend Yamaguchi
P.R.C Business Plan2 CompanyCompany *Peaceful Rest Cemetery (P.R.C) will be the Federated of States of Micronesia’s first burial ground to be established within the region ever. The cemetery is to replace the overcrowded grave yards in Micronesia and to decrease the lack of burial places, especially in Pohnpei as we all have seen. Peaceful Rest will be the first Micronesia’s best memorial and unique cultural and botanical resources located in the heart of Palikir, Pohnpei. We exist for the benefits of our lot-holders and we do our outmost to respect the privacy of families. 1. EXECUTIVE SUMMARY
P.R.C Business Plan3 Products and ServicesProducts and Services *The peaceful Rest Cemetery will provide a quality burial ground that will replace the overcrowded grave yards in the Federated States of Micronesia. The PRC will provide a funeral home with its necessary equipments and supplies that involves in funeral services and will continue to keep the graves and the environment clean and neat. Market Analysis Market Analysis *Expected to be a $30 million business by 2015, the cemetery will provide clients with opportunities to receive top quality funeral services in Micronesia at lower prices than anywhere else. The company will target clients who seek better environments where they can lay their dead loved ones and believe that the PRC will take good care of their graves to those non-islanders and islanders of Micronesia. Rather than sending the dead bodies back to their home country, these clients will prefer to bury their bodies in Micronesia where all their needs are met. While these clients could afford the higher prices for funeral services in other countries, they would rather go abroad to receive a better funeral services at low prices and friendly environment.
P.R.C Business Plan4 ManagementManagement *P.R.C founder, Brend Yamaguchi will serve as the General Manager of the cemetery. Brend Yamaguchi will provide overall leadership of the business. He will work closely with the other two founders Merlina Ludwig (secretary) and Melten Leopold (Agent/accountant). The PRC will be organized in two general departments – Service and Marketing. The Service department will be led by the secretary, who will be responsible for supervising of services of the PRC clients. The marketing department will be led bi the Agent, who will be in charge of promoting the PRC to the target market. *P.R.C founder, Brend Yamaguchi will serve as the General Manager of the cemetery. Brend Yamaguchi will provide overall leadership of the business. He will work closely with the other two founders Merlina Ludwig (secretary) and Melten Leopold (Agent/accountant). The PRC will be organized in two general departments – Service and Marketing. The Service department will be led by the secretary, who will be responsible for supervising of services of the PRC clients. The marketing department will be led bi the Agent, who will be in charge of promoting the PRC to the target market.
P.R.C Business Plan5 2. INTRODUCTION OF THE COMPANY CompanyCompany *Peaceful Rest Cemetery will be located in Palikir, Pohnpei.The company’s principal owners are Brend Yamaguchi, Melten Leopold, and Merlina Ludwig. Our company provides burial and funeral services. We do also provide necessary equipments and supplies that involves in funeral and burial services. LocationLocation *The beautiful 30-acre Peaceful Rest Cemetery site is located in Palikir, Pohnpei opposite to Chinese Embassy. It is next to the big building intended to be a Chinese Medical School. It is just a 20 minutes drive or less from Kolonia Town. *The land at Peaceful Cemetery is comprised of a patchwork of grassland, mixed forests, changing weather exposed to fog, winds and sun. The land is flat and hilly.
7 FacilitiesFacilities *The PRC is preparing to operate on an approximately 7,500 square foot land invested by the founder and General Manager of PRC located at Palikir, Pohnpei. Within this land we will build our office, chapel, and other necessary facilities that would involve in our business operation. CompetitionCompetition *There are no competitors SO FAR! DevelopmentDevelopment *As our company grows, we plan to expand our services, which will include body cremating, body transporting, coffins retailing, etc.
P.R.C Business Plan8 3. MARKET ANALYSIS Target MarketTarget Market * Our first target are those who seek a better environment in which they can put their trust in keeping their dead loved ones, especially Micronesians living at the region as well as those who are serving at the U.S army and those working outside of the region who feel that their only place for rest is home-sweet-home. *Our second target are the foreigners residing in the F.S.M and Non-Land Owners. Marketing StrategyMarketing Strategy *The PRC will seek to develop brand awareness on the island by advertising in the publications of Kaselehlie Press, on the radio (V6AH), Pacific Daily News, Banners, and the internet.
P.R.C Business Plan9 S.W.O.T StrengthsStrengths ~No competitors ~No competitors ~Right service ~Right service ~High profit earning ~High profit earning ~Convenient business (opens on weekdays and on weekends) ~Convenient business (opens on weekdays and on weekends) WeaknessesWeaknesses ~High cost structure ~High cost structure ~Limited financial ~Limited financial OpportunitiesOpportunities ~Could extend its services to other states in the FSM. ~Could extend its services to other states in the FSM. ~Add more values to the environment ~Add more values to the environment ~fulfill citizens/non-citizens dream ~fulfill citizens/non-citizens dream ThreatsThreats ~ Emergence of a new same type of business/substitutes goods ~Shifts in consumer tastes away from the firm’s products ~Shifts in consumer tastes away from the firm’s products ~New Government Regulations (set of laws).
P.R.C Business Plan10 4. PRODUCTS AND SERVICES Features and BenefitFeatures and Benefit *The Peaceful Rest Cemetery will provide a quality burial ground that will replace the overcrowded grave yards in the F.S.M. The PRC will provide a funeral home with its necessary equipments and supplies that involves in funeral services and will continue to keep the graves and the environment clean and neat. *The PRC‘s services will include the following: -Providing a convenience burial ground for the Micronesians who traveled abroad and those living within the region. -Digging the graves and burying your dead loved ones. -We also have a small chapel for you to hold your funeral service at, and several gathering houses for anniversaries. - We can also help you with the grave layouts, and choose the best headstone.
P.R.C Business Plan11 :HERE ARE A FEW SAMPLES OF OUR PRODUCTS:
P.R.C Business Plan12 5. STRATEGY AND PERFORMANCE MissionMission The duty of Peaceful Rest Cemetery is to provide our community, its citizens and their families outstanding a compassionate burial ground in a respectful and caring manner on a lasting forever basis. We not only honor dead but also bring hope to the livings. VisionVision Peaceful Rest Cemetery is committed to preserve a quality environment and creates a welcoming to the citizens of the community. ObjectivesObjectives -To provide a compassionate service to the citizens of Micronesians and other customers. -To supply funeral ceremonies to people of Micronesia. -To keep the ground neat, clean and safe for the customers. -To operate and maintain the cemetery for the public benefit.
P.R.C Business Plan13 Human Resource Management General Manager: Brend YamaguchiGeneral Manager: Brend Yamaguchi *General Statement of Duties: TO direct cemetery programs, supervise workers in providing burial services and maintaining graves and equipments. -Supervise, support staff in the performance of their duties including: assigning and prioritizing duties and giving input to administration and staff regarding employee performance, reward and discipline issues. -Make recommendations for equipments purchases and cemetery improvements -Make sure that the cemetery meet the terms of the state and the federal set of laws Agent & Accountant: Melten LeopoldAgent & Accountant: Melten Leopold *General Statement of Duties: To keep financial records, manage the business’s money -Responsible for the profits of the business -Prepare employees salaries -Make purchases -Sell lots -Advertise the business -Make business investments
P.R.C Business Plan14 Secretary: Merlina LudwigSecretary: Merlina Ludwig -Receive orders and extending to the General Manager -Type up documents -Make appointments for customers and interviews -Maintain records of burials by name, sex, date, etc. -Be responsible for paper works and communications with funeral homes Equipment Operators/Laborers/Maintenance: To be hiredEquipment Operators/Laborers/Maintenance: To be hired -Give instructions to part-time laborers -Operate back hoe to open graves, moves headstones, ditch areas and compact graves. -Operate trucks, mowers and trimmers to maintain the area clean and neat. -Perform general maintenance, cleaning and labor duties, concrete work, and repair work -Perform janitorial duties -Perform rough carpentry work such as making of benches, etc.
P.R.C Business Plan15 6. Financial Plan RequirementsRequirements -In order to get the business off the ground and achieve a self- sustaining level of cash flow, the PRC requires $700,000 in investment capital. Use of FundsUse of Funds -Funds will be used to acquire facilities with necessary equipments and supplies, hire main human management and support staffs, develop a website and a brand identity and begin marketing the PRC services to clients. The land is invested by the founder and owner, Brend Yamaguchi. Remaining funds will be used to support business operations until the Peaceful Rest Cemetery becomes self- sustaining. -The PRC will acquire office furniture, maintenance equipments and supplies to begin operations.
P.R.C Business Plan16 Pricing Pricing Fee SummaryCurrent FeeFee SummaryCurrent Fee Use of ChapelFree Use of Gathering House$10/hr Graves –4 by 6’$700 –5 by 7’$900 –Bricked Graves$1,800 –Babies Grave$200 Lots (To Be Own By 1 Family)—Depends on size Lots (To Be Own By 1 Family)—Depends on size Keepsake (memento)$20 Sign or Headstone$150
P.R.C Business Plan17 Income StatementIncome Statement *The PRC expects to achieve profitability by the middle of the second year. This will be achieved by gradually increasing the number of clients per month from 3 in month 1 to 15 in month 12. The PRC will bill clients a fee based on the total cost of their funeral service expenses, family consultations, burial ground, along with the equipments, supplies, and facilities used during the funeral. *The PRC expects to achieve profitability by the middle of the second year. This will be achieved by gradually increasing the number of clients per month from 3 in month 1 to 15 in month 12. The PRC will bill clients a fee based on the total cost of their funeral service expenses, family consultations, burial ground, along with the equipments, supplies, and facilities used during the funeral. Balance SheetBalance Sheet * Our balance sheet will depend greatly on our sources of capital. We expect to raise approximately $700,000 million through investments and loans to start up the business.
P.R.C Business Plan18:Goals: Secure necessary funds.Secure necessary funds. Hire skilled employees.Hire skilled employees. Open same business in the other three states of the F.S.M.Open same business in the other three states of the F.S.M. Improve ServicesImprove Services Have our own website.Have our own website.
P.R.C Business Plan19.Thank You. and ?Questions? Are !Welcome!