What Is Affiliate Marketing? Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate. affiliates PPC Content websites Cashback websites Voucher Code websites Blogs Shopping portals Email Marketing Many other types
How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING
Conversion Can Make or Break Affiliates! Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue 500 clicks x 2% x £30.00 = £300.00 = EPHC £60.00 = LOSS! 500 clicks x 2% x £35.00 = £350.00 = EPHC £70.00 = BREAK EVEN!! 500 Clicks x 3% x £30.00 = £450.00 = EPHC £90.00 = PROFIT!!!
Effective Ways to Optimise Your Affiliate Conversion Rate
Provide Targeted Offers, Creative & Landing Pages
Optimise Your Affiliate Landing Pages - Standard
Optimise Your Affiliate Landing Pages - Affiliate
PPC and SEO Affiliates Provide Targeted Keyword Lists Allow Syndication of Blog Content Provide Clear Rules & Conditions
Email Marketing Affiliates Provide quality html email creative Make it readily available Ensure the creative has strong call to actions High resolution graphics and customised landing pages which are consistent with the email offer Showcase any exclusive voucher or promo codes clearly on the creative
Voucher Code/ Cashback Affiliates Offer exclusive, personalised voucher codes (MVC2011) Provide regular deals Use ‘dummy’ codes or deals Optimise your company description with targeted keywords Create ‘Premium’ commission tier
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