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What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing.

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Presentation on theme: "What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing."— Presentation transcript:

1 What Has Conversion Got To Do With Affiliate Marketing? Sinead Hernen Director, Affiliate Partnerships Azam Marketing

2 About Me Started career in Online Marketing in 2000 Managed Shop Direct affiliate programs in Manchester for three years Joined Azam Marketing in 2008 Advise on affiliate marketing strategy & Growth

3 About Azam Marketing affiliate management eCRM and marketing search marketing social media affiliate web design

4 Azam Clients

5 What Is Affiliate Marketing? Affiliate marketing is an online marketing practice in which businesses reward affiliates a commission for each sale or lead they generate. affiliates PPC Content websites Cashback websites Voucher Code websites Blogs Shopping portals Marketing Many other types

6 How Does Conversion Fit into Affiliate Marketing? CONVERSION AFFILIATE MARKETING

7 Average Earnings Per Hundred Clicks (EPC)

8 Conversion Can Make or Break Affiliates! Real Value of an Affiliate Program = Number of Clicks x Conversion Rate x Commission = Actual Affiliate Revenue 500 clicks x 2% x £30.00 = £ = EPHC £60.00 = LOSS! 500 clicks x 2% x £35.00 = £ = EPHC £70.00 = BREAK EVEN!! 500 Clicks x 3% x £30.00 = £ = EPHC £90.00 = PROFIT!!!

9 Effective Ways to Optimise Your Affiliate Conversion Rate

10 Provide Targeted Offers, Creative & Landing Pages

11 Optimise Your Affiliate Landing Pages - Standard

12 Optimise Your Affiliate Landing Pages - Affiliate

13 Eliminate Leakage...

14 Remove Phone Numbers

15 Geo-Target Your Landing Pages...

16

17 PPC and SEO Affiliates Provide Targeted Keyword Lists Allow Syndication of Blog Content Provide Clear Rules & Conditions

18 Marketing Affiliates Provide quality html creative Make it readily available Ensure the creative has strong call to actions High resolution graphics and customised landing pages which are consistent with the offer Showcase any exclusive voucher or promo codes clearly on the creative

19 Voucher Code/ Cashback Affiliates Offer exclusive, personalised voucher codes (MVC2011) Provide regular deals Use ‘dummy’ codes or deals Optimise your company description with targeted keywords Create ‘Premium’ commission tier

20 Questions &


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