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Reaching Older Adults Jennifer Leach Federal Trade Commission
Pass It On / ¡Pásalo! New consumer education campaign Just launched ftc.gov/PassItOnftc.gov/PassItOn or ftc.gov/Pasaloftc.gov/Pasalo
Consumer education for active older adults Respecting a lifetime of experience Encouraging sharing of information on: 4
Changing the narrative Older adults = part of the solution Not: “Frail” “Victim” “Needs protection”
Changing our approach A difficult idea for a federal agency: “Tell people what they need to know, not what you need to tell them.”
Testing hypotheses Who to reach Where to reach them How to reach them Messages How to deliver content
Things we learned Printed materials “Don’t waste my time” Acknowledge life experience Respectful, not condescending Ask them to share
Overall message “You’ve got this. But you probably know someone who doesn’t. So pass it on. Share what you know.”
Campaign materials One-page articles Bookmarks Activities, presentations Conversational, friendly
Applying learnings Video Sample press release Tweets What else?
Things to do Grab and post the video Use the text for newsletter articles Do a presentation Tell us what else you need
In Demand 400,000 pieces distributed since July Veterans groups, AAAs, state and local government, non-profits, social groups 49 states + Puerto Rico, USVI, Guam
The Enterprise Skills Story Demonstrating the enterprise skills.
Commissioning Dignity in Care Homes Clare Henderson Asst. Director Planning, Independence & Older Adults Sue Newton Commissioning Manager Older Adults.
D e b r i e f i n g DEBRIEFING Reflecting on our experiences of the workshops and how they relate to our lives!
LEARNING STYLES. Learning Styles How can I help? Is the one question asked by parents. Knowing your child’s learning style helps you to help them. It.
To attain your goal, you must first create it How hard are you willing to work? What are you willing to risk?
What on Earth is Geography? By Brenda Parker Geography is the study of the earth and how people live on the earth. People study geography in five ways.
What can you expect from your independent visitor?
Big A The Big A Peer Support Pack Using the Resource The Big A Peer Support pack has been developed as a resource to use in schools.
If I Said Something Wrong, I Was Afraid Ryan Amos.
Issues in Implementing Community-based Intervention Research John S. Brekke, Ph.D., Professor School of Social Work University of Southern California NIMH.
CONSENSUS BASED DECISION MAKING CBDM CANA/ACNA. THIS MAY BE TITLED MORE APPROPRIATELY… DISCUSSION BASED CONSENSUS BUILDING.
Getting Your Point Across to Congress A Presentation for the Dirksen Centers Congress in the Classroom Presenter: Stephanie Vance.
My Life in Focus Michelle Elstob Caroline Bairstow.
Overview Powerpoint Template Etc. Here Big notes like Outlines will go Indicator 1: Wave Characteristics Vocabulary Words that Need to Be Copied Questions.
Sexual Health & Relationships Education in Glasgow Schools.
Better Funding For Services For People With A Learning Disabilities - Learning Disability CoalitionLearning Disability Coalition What The Initiative Seeks.
Here is what you will need for French and Health this year! (2) Binders (1) divided in 2 parts (one for French and one for Health) And the other one will.
Playing to Our Strengths Engaging the Political System on the Local Level Russell Harrison IEEE-USA.
EU Careers: An introduction Information for the Back to School Campaign.
Raising My First TN Part 1 The TN Raising Process The greatest process on earth.
Working Together For Change A quick Introduction! Sue Wilson Regional Programme manager Getting a life. Transition and Person centred Approaches Hosted.
Project Wisdom Sharing your goal or idea with others.
Engineering Adventures: Educator Workshop. By the end of this workshop, you will… Know what it feels like to engineer Understand what it means to lead.
Questions and Answers about ‘Soft Market Testing’.
Intellectual Inderpendence By: Lauren C. Question #1 Q= The activity, lesson and/or experience that shows my critical thinking and Intellectual Independence.
User Experience Design Making things for people..
Work-Style Behavior Project Jennifer Molina Esmeralda Argueta Alondra Mendoza Richard Palencia.
This PowerPoint presentation is part of a suite of initiatives produced through Mind Matters Plus. It is meant to be used in conjunction with supporting.
GETTING IT RIGHT. Today we will - review or refresh your approach to making funding bids by: Not sure? Ask! And this is to remind me and you please to.
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