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Reaching Older Adults Jennifer Leach Federal Trade Commission
Pass It On / ¡Pásalo! New consumer education campaign Just launched ftc.gov/PassItOnftc.gov/PassItOn or ftc.gov/Pasaloftc.gov/Pasalo
Consumer education for active older adults Respecting a lifetime of experience Encouraging sharing of information on: 4
Changing the narrative Older adults = part of the solution Not: “Frail” “Victim” “Needs protection”
Changing our approach A difficult idea for a federal agency: “Tell people what they need to know, not what you need to tell them.”
Testing hypotheses Who to reach Where to reach them How to reach them Messages How to deliver content
Things we learned Printed materials “Don’t waste my time” Acknowledge life experience Respectful, not condescending Ask them to share
Overall message “You’ve got this. But you probably know someone who doesn’t. So pass it on. Share what you know.”
Campaign materials One-page articles Bookmarks Activities, presentations Conversational, friendly
Applying learnings Video Sample press release Tweets What else?
Things to do Grab and post the video Use the text for newsletter articles Do a presentation Tell us what else you need
In Demand 400,000 pieces distributed since July Veterans groups, AAAs, state and local government, non-profits, social groups 49 states + Puerto Rico, USVI, Guam
Jennifer Leach firstname.lastname@example.org 202.326.3203
Consumer Protection Basics, Plain and Simple New Resources from the Federal Trade Commission Jennifer Leach, Consumer Education Specialist, FTC October.
© Listen2Youth, Inc. Using Teens to Launch an Engagement Marketing Campaign A Case Study Presented by Jennifer Carole
Taking Turns. I love playing with toys! Sometimes when I play with toys I want to grab a toy that someone else has. This is not the best choice and can.
Marketing 101: Raising Stroke Awareness © 2011 National Stroke Association.
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SEXTING. What is Sexting? Sexting is a term that describes the use of technology to share personal sexual content. This could include; texts, partial.
Four Ways to Leverage Social Media in Your Marketing.
e-safety and cyber bullying
Top tips for our students: 1.Protect your online reputation: use the services provided to manage your digital footprints and ‘think before you.
SOCIAL MEDIA FOR HEALTH ADVOCATES. WHY USE SOCIAL MEDIA? -Most of it is free -Most young adults are on social media -More than 1 billion people in the.
Digital Campaigning for Activists Sharing for change...
TECHNICOOL A Technology Safety Program © 2011 PCAV.
Learning Objectives Identify Cyberbullying Use Technology Resources Responsibly Use Technology Resources Safely Use Technology Resources Respectfully.
Another reason to post PLR content is to draw in search engine traffic. If you’re going to use your PLR content, then you will need to rewrite it! Rewrite.
Getting the Word Out: Getting the Word Out: The GED ® 2002 Series Closeout David Baker Illinois Community College Board
IChat, uMessage, weCare “Think before you ‘Post-It” A lesson on the fine line of being online.
PowerPoint created by Harvie, Brandon, and David STOP CYBERBULYING.
Winning at MACE 2012 in ADVERTISING or FILM & MEDIA.
Identifying and Engaging with Influencers workshop at #HITMC By Shahid N. Shah.
C OMMUNICATIONS An Overview Richard Edwards – Chair, Communications Committee Janice Lichtenwaldt - Communications Director Global Sustainable Tourism.
Student Technology Use. 1. I can share passwords with my parents and teachers.
WRITING A PRESS RELEASE FIRSTLY, IS IT NEWSWORTHY? Imagine the biggest and most frequently used button on a news desk's keyboard... Ask yourself, will.
Say it out loud. Why does mental health matter? Mental health is a core component of our overall health and well-being. By promoting good mental health.
Cyberbullying Internet Safety. What is Cyber-bullying? Cyber-bullying is repeatedly hurting someone else through the use of technology. So, instead of.
PUBLIC RELATIONS FOR THE BLUE HEART CAMPAIGN “Human Trafficking is a vicious chain that binds victims to criminals. We must break this chain with the force.
Welcome! Promoting your webinar: Using free publicity to attract more targeted participants Shannon Cherry, APR, MA The Power Publicist
Disclosure to Children M. Deborah Corley, PhD Sante Center for Healing
Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.org Amy Sample Ward NetSquared.org.
Lesson 4: Taking Perspectives on Cyberbullying THE CYBER BULLYING VIRUS https://www.youtube.com/watch?v=-5PZ_Bh-M6o.
Skills: short document writing technique, tips Concepts: types of Internet writing This work is licensed under a Creative Commons Attribution-Noncommercial-Share.
2002 Series Closeout Campaign. Central campaign strategy –Engaging and equipping messengers Keeps messages authentic and from within the community Avoids.
Youve Got To Have Friends How to Win Friends and Influence People Online.
The Playbook according to CC Great tool; but this isn’t about Constant Contact……. Use the tool you like – Mail Chimp, or other service provider.
Preparing for Q2 Benchmark. Writing Benchmark This Week! Goals: Good behavior All students on task completing assignments Work hard to do well on benchmarks.
CASE V Exploring and Encouraging Young Alumni Giving A.K.A. Asking More of Our Young Alumni Tim Ponisciak, University of Notre Dame Carol Phillips, Brand.
Getting the Public on our Side Public Speaking for ATU Leaders Patricia Westwater July 18, 2014.
COMMUNICATIONS James Warren, Chief Digital Strategist Weber Shandwick Milan | 21 st October 2009.
Social Media. Giving Generations: Matures Born 1945 or earlier Ages 65 and older US population = 39 million Estimated 79% give 21% of giving.
Making the most of new media. Susie Wright Sue Fidler Ltd Find us:
Social Media 101 No Kid Hungry, Social Media, and You.
By Daragh Social Media Strategy for a Political Campaign.
Telling your story! Social Media is a powerful tool Connects us with friends and family Allows you to express what you’re passionate about.
The three R’s of bullying.
Getting Your Message Out and Social Media NPS Stakeholder Meeting Sept. 17, 2014 Little Rock Kristin Higgins UA Division of Agriculture, Public Policy.
STEPS to recycle your content, create BUZZ, build business, save TIME & money & other reasons why you need an EDITORIAL CALENDAR Copyright © 2013 Nandy.
National Cybersecurity Awareness Campaign 11
Build a statewide coordinated effort to raise awareness and provide resources to families and communities focused on the Prevention of Child Abuse and.
Broadcasting News Trivia "LESSON PLANS." BBC News. BBC, 30 Jan Web. 19 Nov
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