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THE MARKETING SOURCE, INC 2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study Sponsored by.

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Presentation on theme: "THE MARKETING SOURCE, INC 2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study Sponsored by."— Presentation transcript:

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2 THE MARKETING SOURCE, INC 2000 Lynnhaven/Oceana Area Transportation Needs Assessment Study Sponsored by

3 THE MARKETING SOURCE, INC Study Area

4 THE MARKETING SOURCE, INC Overall Objective To help reduce traffic congestion around the Lynnhaven and Oceana areas.

5 THE MARKETING SOURCE, INC Specific Objectives  Determine the perceived impact of area traffic on congestion.  Identify current transportation modes used.  Determine parking concerns.  Measure how willing employers and employees are to adopt and implement alternate transportation programs.

6 THE MARKETING SOURCE, INC Study Components Employer Commuter Interviews Surveys

7 THE MARKETING SOURCE, INC Methodology Commuter Surveys  740 completed surveys  Conducted April to May  Self-administered Employer Interviews  40 one-on-one interviews  Conducted March to May  Interviews conducted with:  small, medium, and large employers  owners, managers, and human resource personnel

8 THE MARKETING SOURCE, INC Employer Interviews

9 THE MARKETING SOURCE, INC Whom did we survey?

10 THE MARKETING SOURCE, INC Large Companies 500+ employees  M&G Electronics  SAIC/AMSEC  Stihl, Inc employees  Lillian Vernon* * Seasonal increases to over 4,000 from October to December: employees  Hermes Abrasives  Inchscape  JC Penney  Litton/PRC  Montgomery Ward  Trigon Healthkeepers  VA Beach Industries

11 THE MARKETING SOURCE, INC Medium and Small Companies  Bay Mechanical  Chesapeake Bay Contractors  E.C.I.  Information Systems Support  Labels Unlimited  Lynnhaven Mall  ProSoft  Sports Authority  American Funds  Automatic Precision Tech.  Beach Chemicals  Brooks Transfer  Caliper  Framing Success  Global Technical Systems  HSMM  IMPAQ  K&M Environmental  Lockheed Martin  Mariah Vision  MC Direct  Nationwide  New Horizons  Phar-Mor  Printmark  Progressive Graphics  Rocket Direct  Rutherford Controls  US LEC employees <50 employees

12 THE MARKETING SOURCE, INC Employer Background  Businesses interviewed employ nearly 5,000 persons.  About half (22 of 40) of businesses interviewed were either a subsidiary of another organization or a branch location of a larger corporation.  Most employers said their employees live in the Norfolk, Virginia Beach, Chesapeake, and Portsmouth areas.

13 THE MARKETING SOURCE, INC Employer Interviews Key Findings

14 THE MARKETING SOURCE, INC When asked to identify the traffic problem areas... Employers mentioned the following trouble spots: Evenings  I-264 West Lynnhaven interchange  Viking Drive and Lynnhaven Parkway  International and Lynnhaven Parkway  International and London Bridge Road  London Bridge Road (from Shipps Corner to Potters Road) Mornings  I-264 East exit at Lynnhaven  Lynnhaven Parkway and International  London Bridge Road (from Shipps Corner to Potters Road)

15 THE MARKETING SOURCE, INC Employers point out problem areas.

16 THE MARKETING SOURCE, INC Area employers agree that traffic congestion is a problem.  Over two-thirds of the employers interviewed believed that traffic congestion is a problem in the area, especially in the evening (3:30-6:00 p.m.).  However, most noted that traffic congestion caused no problems for their business. Instead, they referred to the congestion as:  “An irritation”  “A frustration”  “An inconvenience”

17 THE MARKETING SOURCE, INC Parking is not a problem for most employers.  Nearly all businesses stated that they had adequate parking for employees.  On -site lots  A few businesses indicated that parking was barely adequate.  Problems during shift changes  Future expansions will lead to parking problems

18 THE MARKETING SOURCE, INC Employer suggestions for improvement  Improve I-264 and Lynnhaven Parkway interchange  Build flyover  Add lanes at interchange  Improve signal light timing  Widen London Bridge Road  Widen Lynnhaven Parkway  Improve International and Lynnhaven Parkway intersection :  Extend turn lane from Lynnhaven to International

19 THE MARKETING SOURCE, INC Employers feel some responsibility.  Over a third of employers feel some responsibility for helping employees with their work commute.  However, only three employers currently offer transportation programs to employees:  Subsidizes carpoolers who travel to and from Peninsula  Offers rideshare matching  Provides preferential parking and van shuttle to and from bus stop

20 THE MARKETING SOURCE, INC Will businesses offer transportation programs?  Some ways businesses are willing to help:  Stagger business hours of operation/ offer flex time  Promote alternate modes  Transportation programs most likely to be offered include: Businesses willing  Flextime/Compressed Week 16  Ridesharing 8  Bus subsidies 2

21 THE MARKETING SOURCE, INC Interest in Area Services

22 THE MARKETING SOURCE, INC Physical Fitness Center  Two employers reported that they had their own physical fitness area.  Many employers noted there was a physical fitness center nearby.  Only a few employers said a physical fitness center in Lynnhaven/Oceana would generate much interest from their employees.

23 THE MARKETING SOURCE, INC Day Care Center  Some employers noted that day care centers are already nearby.  Half believed a day care facility in the area would be very useful.  Hours of operation were of concern for manufacturers.  Many facilities are not open early enough to accommodate early work schedules.

24 THE MARKETING SOURCE, INC Dry Cleaners  Only a few employers interviewed thought a nearby dry cleaning service would be convenient.  However, the remainder raised objections:  A service is already nearby.  A service already picks up at their office.  Their dress is casual at work and services aren't required.  Their employees prefer the convenience of a service near home.

25 THE MARKETING SOURCE, INC Mid-day Shuttle  Employers estimated the level of participation from their employee population:  28% great interest (primarily administrative staff)  13% somewhat interested  59% no interest  Reasons for little interest in the shuttle services were:  Short lunch breaks, usually only a half hour  Concern about schedule promptness

26 THE MARKETING SOURCE, INC Commuter Surveys

27 THE MARKETING SOURCE, INC Whom did we survey?

28 THE MARKETING SOURCE, INC Commuters from various industries were represented in the study. (Base =740)

29 THE MARKETING SOURCE, INC Many of the commuters who completed the survey held office support, clerical, or administrative positions. (Base = 740)

30 THE MARKETING SOURCE, INC The vast majority of area commuters live in Virginia Beach. Lynnhaven Commuters Place of Residency

31 THE MARKETING SOURCE, INC Place of residence.

32 THE MARKETING SOURCE, INC Commuter Survey Key Findings

33 THE MARKETING SOURCE, INC The Commute To Work

34 THE MARKETING SOURCE, INC Currently, nearly all area commuters drive alone in their cars to work.  Drive alone 91%  Carpool 4  Combination 3  Dropped off 1  Bus < 1  Walk 0 (Base = 734)

35 THE MARKETING SOURCE, INC The percent of SOV commuters is higher in the Lynnhaven Study (91%) than that found in the Norfolk Commerce Park Study (86%) and Oceanfront Study (66%).

36 THE MARKETING SOURCE, INC Three quarters (76%) of commuters say their trip to work takes less than 30 minutes. This figure falls to 66% for the return trip. The average one-way commute distance is 13 miles.

37 THE MARKETING SOURCE, INC Nearly half (49%) of area commuters arrive at work between 8:00 and 9:00 in the morning. (Base = 740) Morning Hours

38 THE MARKETING SOURCE, INC The majority (72%) of commuters surveyed use Lynnhaven Parkway during their commute.

39 THE MARKETING SOURCE, INC Commuters most often access Lynnhaven Parkway from I % 12% 8% 2% 12% 3% 10% I % International Pkwy.12 Holland Rd.12 Princess Anne Rd.10 South Lynnhaven Rd. 8 Independence Blvd. 3 Potters Rd. 2

40 THE MARKETING SOURCE, INC Four in ten (42%) of area commuters leave work between 5:00 and 6:00 in the evening. (Base = 740) Evening Hours

41 THE MARKETING SOURCE, INC Commuters most often stop at grocery stores, childcare facilities, and banks as they travel to and from work. Number of weekly stops Grocery/Convenience Store12%55%30% Childcare Facility Bank/ATM Fitness Center Dry Cleaners Note: Totals do not include “Don’t Know” responses.

42 THE MARKETING SOURCE, INC Parking and Use of Car for Work

43 THE MARKETING SOURCE, INC The vast majority of area commuters park at their worksite. Commuters are parking at...  Worksite95%  Off-site parking lot 3  Do not park a vehicle 2  Side street<1  Parking site varies<1

44 THE MARKETING SOURCE, INC Only 4% of commuters say area parking is a “very big problem.” (Base = 728)

45 THE MARKETING SOURCE, INC Only 9% of Lynnhaven commuters think that parking is a problem compared to 35% of Norfolk Commerce Park commuters and 66% of Oceanfront commuters.

46 THE MARKETING SOURCE, INC Nearly half (48%) of commuters use their car at least once a week for work- related travel. (Base = 699) Days per week car is used for work-related travel

47 THE MARKETING SOURCE, INC Willingness to Use Alternate Modes of Transportation

48 THE MARKETING SOURCE, INC A quarter (24%) of SOV commuters say they are willing to share a ride to work at least once a week.  less likely to need their car for work-related travel.  more influenced by employer- sponsored rideshare incentives.  more receptive to additional area services. Very Likely (3%) Somewhat Likely (21%) Not At All Likely (48%) Not Very Likely (28%) (Base = 654 SOV Commuters) These commuters are…

49 THE MARKETING SOURCE, INC Willingness to use alternate modes is highest among Norfolk Commerce Park SOV commuters. (Base = SOV commuters; n = 654 Lynnhaven; 800 Norfolk Commerce Park)

50 THE MARKETING SOURCE, INC Most of the the SOV commuters interested in ridesharing live in Virginia Beach.

51 THE MARKETING SOURCE, INC Carpools are clearly the favored alternate travel mode among SOV commuters interested in ridesharing. (Base = 182)

52 THE MARKETING SOURCE, INC If a bus were available, 1 in 10 SOV commuters say they would be at least somewhat willing to use it. (Base = 659 SOV commuters; 65 alternate mode users) Not at all Very willing willing

53 THE MARKETING SOURCE, INC Rideshare incentives increase interest in using alternate modes. (Base = 740)

54 THE MARKETING SOURCE, INC For many, additional area services would not impact ridesharing. (Base = 740)

55 THE MARKETING SOURCE, INC Key Findings and Recommendations

56 THE MARKETING SOURCE, INC Employer interviews show that...  Most employers believe that area traffic congestion is a problem, particularly in the evening. However, it causes problems for few employers.  Parking availability is sufficient for the majority of employers.  Employers feel some responsibility for their employees’ commute, but few have transportation programs in place.  Initial commitment to programs will likely be slow.

57 THE MARKETING SOURCE, INC Commuter surveys show that...  Many commuters work a traditional work-week (days and hours) and nearly all drive alone to work.  The majority of commuters use Lynnhaven Parkway and access it primarily from I-264.  Most commuters park at their worksite and say that parking is not a problem.  Nearly half of commuters use their car at least once a week for work-related travel.  A quarter of SOV commuters are willing to share a ride to work at least once a week. Most live in Virginia Beach.  Carpools are the favored alternate travel mode among SOV commuters interested in ridesharing.  Rideshare incentives increase interest in using alternate modes.

58 THE MARKETING SOURCE, INC Recommendations  Continue employer outreach to interested companies.  Consider transit service from Kempsville area to Lynnhaven/Oceana corridor.  Promote Park and Ride lot at Holland and S. Independence (Silverleaf) to current and potential carpoolers.  Establish preferential parking at worksites.

59 THE MARKETING SOURCE, INC 2000 Lynnhaven/Oceana Transportation Needs Assessment Study Sponsored by


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