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Winning Corporate Supporters Ian Daniels – New Business Development Leader Emily Ward – Account Development Manager Macmillan Cancer Support
We will cover…. Tips & suggestions for winning new business Illustration through a couple of partnerships
Winning new business is simple! But not necessarily easy!
Tip 1 – Get yourself out there! Tell everyone you know Network Develop an ‘Elevator pitch’
Tip 2 – Do your research Understand your potential corporate supporter Ask lots of questions Look for common objectives
Where on the scale? Philanthropic Business Centric
Tip 3 – Widen your net Winners sell themselves at every opportunity Keep the ball rolling Keep an eye out for opportunities to communicate
Tip 4 – Mirror the partner We buy from people we like Tailor your approach
Tip 5 – Put on a show Make your presentation relevant & memorable Rehearse your pitch Don’t turn up with a coach load
Tip 6 – Get ready for a grilling Anticipate some tough questions Who will be in your audience? Rehearse your responses
Tip 7 – Play the long game Keep talking Additional information Don’t be afraid to close
Tip 8 – Say thank you! Build the relationship Keep in touch
Winning Corporate Supporters Thank you for listening
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