Presentation on theme: "Business Insight - UK City of Culture 2013 Strabane, 19 June 2012 Deirdre Harte, Derry City Council Accommodation for 2013."— Presentation transcript:
Business Insight - UK City of Culture 2013 Strabane, 19 June 2012 Deirdre Harte, Derry City Council Accommodation for 2013
Outline of presentation: 1. Context 2. Accommodation audit 3.Case studies 4.Approach and temporary options 5.Opportunities
Projected Demand/Growth UK City of Culture 2013 +100% increase in visitor numbers + 25% increase in demand for accommodation Legacy in other areas: Liverpool European CoC 2008: +26% increase in rooms sold in 2008 v 2007 +23% in 2009 and +40% in 2010 (Jan to Jun)
CoC Programme Total projected audiences by month (local, regional, overseas) MonthNumberMonthNumber Jan 15,200 Jul 104,050 Feb 19,700 Aug 415,200 Mar 36,200 Sep 35,450 Apr 42,600 Oct 84,800 May 154,300 Nov 232,400 Jun 85,200 Dec 88,600
Fleadh Doire 2013 Estimated 400,000 visitors and £40M income Cavan Fleadh 2011: 294,000 attendees over 8 days 39.6M to local economy Approx 20,000 overnight visitors (10k in private homes) 34% of spend – overnight accommodation
Key Facts: Number of bed spaces (hotels, B&Bs, self-catering, hostels): 2,012 within Derry City Council area 7,530 within 30 mile catchment area 14,382 within 60 mile catchment area Additional 1,751 in NW student accommodation 61.5% hotel occupancy in Derry in 2011 (NI average 59%) 100% occupancy in peak season/major events 10 hotel proposals (8 new and 2 expansions) - 1 on site.
Isle of Man TT (Tourist Trophy) International annual 2 week event - 26 May to 8 June 2012 Population: 80,000 Visitors: 30,000 Temporary/additional accommodation options: Camp sites (football clubs and land owners) Homestay scheme – residents rent out rooms Portable hotels ‘Snooze Boxes’ in TT Village - 240 hotel rooms
Hay-on-Wye Festival Wales Annual 10 day literature & arts festival: 31 May -10 June 2012 Population: 1,450 Visitors: 80,000 Temporary/additional accomm options: Temporary camp sites Glamping – pre-pitched tents, gypsy caravans, yurts etc Many locals move out and rent house for festival
Glamping – examples used at Hay-on-Wire Festival in Wales:
Approach: Support sector – expand existing, develop new and temporary Allocate accommodation in Derry City Council area first When 100% occupancy - peak season and large-scale events Temporary options Widen catchment area (Donegal, Strabane, Limavady etc) Avoid displacement of existing providers Accommodation section on CoC website – signpost to DVCB
Options to grow accommodation: Most feasible options: Camp/caravan/motor-homes sites (inc Council parks) Spare rooms as B&Bs Vacant properties as self-catering Other options: Portable solutions e.g. pop up hotels Home exchange etc
Challenges All new tourist accommodation must be certified by NITB Cost and timescale Potential displacement of existing providers Leakage to Donegal where certification not required Accommodating visitors outwith ‘camping season’ Fleadh visitors preference for near accommodation
Opportunities for Strabane Potential overspill accommodation when 100% occupancy Peak periods – May, summer season, November 2013 Derry Fleadh – 11-18 August 2013 (peak 17/18 August) Provision of transport? Membership of Derry Visitor and Convention Bureau?