Presentation on theme: "Constructing Claims Framing. Types of Frames Diagnostic—identify the nature of the problem (i.e., what constructions call grounds) Motivational—explain."— Presentation transcript:
Constructing Claims Framing
Types of Frames Diagnostic—identify the nature of the problem (i.e., what constructions call grounds) Motivational—explain why action needs to be taken (i.e., what constructions call warrants, reasons) Prognostic—specify what needs to be done (i.e., what constructions call conclusions)
Types of Frames Frame Alignment—refers to how social movements must address existing frames or ways of looking at the world held by prospective members Bridging—activists seek support from people thought to hold frames similar to their own (e.g., liberal activists) Amplification—activists call upon values or beliefs they presume people hold to rally others to their cause (e.g., registering sex offenders) Extension—activists extend their frame to encompass concerns prospective supporters are thought to have (e.g., vegetarian movement and environment).
Types of Frames Transformation—activists call upon prospective members to reject the familiar worldview that they take for granted and adopt a new one (e.g., redefine drunk driving).