Aren’t they doing enough already? Host Europe seems to be doing well in relation to CSR issues Host Europe ◦What more could they do? ◦Does CSR add or subtract from a firm’s position? ◦How (or how not)? ◦Are they proud of their record?
CSR Initiative CSR ◦What would an even more complete CSR engagement look like? ◦Which kinds of measure or actions could be taken to accomplish these goals? ◦What impact would such changes have on the economic viability of the firm?
Social Change Social Issues at Host Europe ◦What are they doing “wrong” ◦What are they doing “right” ◦What social changes are feasible? ◦Which kinds of measure or actions could be taken to accomplish these goals? ◦What impact would such changes have on the firm?
Making the change What needs to be done to make any additional changes? What would be the outcome on the firm’s performance? How could they measure the effect of these changes? ◦Financial ◦Environmental/Social
Innovating in Uncertain Markets: 10 Lessons for Green Technologies As green technology initiatives proliferate, the question of how to manage these innovations is needed.
How to deal with new innovations? Foremost, Learn from the Past
Lessons Learned Lesson 1: Timing is everything ◦Watch out for bubbles, they will almost always show up Lesson 2: Change occurs slowly ◦The chicken/egg problem ◦Cost or performance barriers. ◦Coevolution versus pure substitution Lesson 3: Collaboration is crucial ◦Strategic alliances with industry trade associations ◦Public/private partnerships
Lessons Learned Lesson 4: Innovation takes many forms ◦New innovation models will be essential for making green technologies work Lesson 5: Embrace uncertainty by maintaining options ◦Scenario thinking ◦Real options thinking Lesson 6: Anticipate where the money will be ◦You need to “skate to where the puck will be Lesson 7: Think beyond industry boundaries
Lessons Learned Lesson 8: Share for joint gain ◦A diverse web of participants magnifies the value of individual perspectives, while distributing the risks and rewards of investment more broadly Lesson 9: Watch the periphery ◦Organizational vigilance ◦Senior management needs to adapt to change Lesson 10: Become ambidextrous ◦Know how to balance a learning and a performance culture ◦Attend to the short-term while also taking the long view ◦Orient toward both people and tasks, as the situation demands