Entertainment Unlimited - 20 Years of Experience Entertainment Unlimited (1990, Reg: ) brings 20 years of experience in activation, from promotions to event management. While we are proud of our rich heritage, we have always believed in staying ahead of the curve, which is what has sustained us and made us relevant over the years. We are always on the look-out for innovative new ways of doing things, and bringing brands to life, in keeping with the needs of today’s consumer and marketplace. Our expertise and experience help us uncover compelling insights that lead to an innovative activation strategy for our clients. We have the creativity and innovation to come up with big ideas. Big ideas are smarter, not more expensive. Big ideas extend across the channels and resonate with your target, driving them to action. Entertainment Unlimited knows big ideas and we know how to turn them into reality.
Our Background and Profile Entertainment Unlimited is a pioneer in the entertainment industry in Sri Lanka. We have been involved in owning / managing of restaurants and night clubs, production / promotion of events, and supplying of logistics and equipment to all sectors, across a variety of industries and companies. Entertainment Unlimited owns its own equipment, offering you a one stop service at competitive pricing, for the ultimate in event management, brand activation and promotions.
Our Services Total Event Management: From Ideation and concept development, to flawless production and management of events. Stage Production: Entertainment Unlimited owns its own stage, sets, backdrop, sound, AV, LED, lighting and Laser Technology. BTL Equipment: Promo Vehicles, Light boxes, Inflatable & other BTL material. Promotions: In house supervisors and the ability to mobilize necessary promo staff at various levels to facilitate promotions at multiple venues.
Our Brand Activation Model Making it Work: Our strategic approach allows us to activate successful brand promotions. Assess ExploreActivate We start by Assessing the brand and market environment. We then Explore the opportunities to arrive at a Creative Driving idea. Finally, we pull all resources together to Activate a concept that engages the target audience, bringing the brand to life and moving the brand forward.
Successful Ventures Entertainment Unlimited has owned and operated the following over the years: The Cascades Night Club- The Lanka Oberoi The Rock Café- Green Path, Colombo 7 The Hut Night Club- Mt. Lavinia Hotel Zanziba Restaurant and Music Lounge- Hue Jay Court, Colombo Boardwalk – Waters Edge Supply of Sound and Lighting to all 5 star hotel properties at various times throughout the years
Our Clients and Partners
Major Events and Projects Foreign Concerts Kool and the Gang (1st Tour) Sound and Lighting Shaggy Richard ClydermanSound Bryan Adams Total Production Michael Learns To Rock UB 40 Shah Rukh Khan Sri Lankan Launches and Events Ceylon Tobacco CompanyDunhill Cigar Launch Sri Lanka Tourist BoardTAAI conference Carlsberg, Lion Brewery Ceylon LimitedThe long bar Nuwara Eliya Colombo Plaza/HiltonOktoberfest HayleysPro life launch MobitelLaunch & New Logo launch Lanka Bell New terminal BIAAirport Aviation Bentota/Peraliya – Sri Lanka Tourist BoardTsunami Memorial Weerawila International AirportFoundation laying ceremony Lion Breweries Ceylon Limited4x4 challenge Habarana Waters EdgeLand Rover Auto Cross British Airways cargoLaunch- WTC
Major Events and Projects (cont.) Sri Lankan Launches and Events Sri Lanka Tourism -Travel & Tourism Awards 2008/2009 Developed & designed a complete identity and launched the T&T awards for Sri Lanka Tourism. Developed a complete design template and ad campaign including DM, print, outdoor, website and s. Ceylon BreweriesConceptualized and activated the Long Bar concept in a post NATA environment. AirtelConcept and launch of Airtel in Sri Lanka. Etisalat Lanka Concept and launch of Etisalat in Sri Lanka, and island wide street promotions in multiple venues. Regional conferences and award ceremonies. Encompass Events – India Handle all their clients from India mainly MICE Tourism with 3-4 day conferences, awards and gala night events. Showtime group – India
Other Work Projects and Events The Road Show, Etisalat – 1993, 1995, 1997 Sarasavi Awards, Sumathi Awards, SLIM Advertising Awards, Island Music Awards, Observer Awards Lion’s Den Nuwara Eliya Lion Breweries Ceylon Limited Carlsberg Long Bar Nuwara Eliya 2006-Lion Breweries Ceylon Limited Golden Oldies cricket International-April Connaissance Holdings Times Group Avurudhu fair 3000 pax-Henry Pedris Park Vittel adventure challenge French group-logistics- Lanka Sportsreizen 150 year Buddha Jayanthi Celebrations – Colombo/Anuradhapura – presidential Secretariat / Lanka Sportsreizen Gymkhana Auto Cross Waters Edge- Ceylon Motor Sports club-May 2006 SLGA Travel Mart BMICH- Sri Lanka Tourist Board- June 2006 World Windsurfing Championships- Arugam Bay- June Lanka sportsreizen LROC Autocross 2006/2007/2008 Waters Edge Carlsberg Long Bar 7 a side Rugby Tournament CR&FC- Lion Breweries Ceylon Limited Lion den Promos, Island wide for 2006/2007 financial year – Lion Breweries Ceylon Limited Back to Business Exhibitions-FCCISL SLTPB (Tourist Board) Cricket promotions for all matches of England Cricket tour UTI mutual funds India-250pax conference and events – Encompass events India
Other Work (cont.) Projects and Events Radiantt Magnum Launch- Taj Samudra- Radiantt Marketing Nestle NAN regional launches – Leo Burnett/Arc Compaq Cup – Encompass events / Compaq India Presidential Awards for Travel Tourism 2009 – Ministry of Tourism Etisalat Re Branding- All Launch events 2010 Etisalat Sales, Dealer, Media and corporate Launches - Etisalat Lanka Etisalat Street vehicle and Mobile truck promo island wide - Etisalat Lanka Etisalat Regional Dealer & Sub Dealer events (30 no’s) – Etisalat Lanka HSBC India 250 pax MICE event- Encompass events India HP Smart printing conference – Vista Advertising Airtel 1000 th Tower launch-Ceylon Continental-Airtel Presidential awards for Travel & Tourism 2009 – Ministry of Tourism Etisalat main dealer awards aboard the Jetliner-Etisalat Lanka Indian 200pax Conference aboard the Jetliner- Cox & Kings India Arpico dealer awards- Cameron, Pale &Medina advertising Micromax India/SL test series launch- Ten Sports Sri Lanka West Indies Press Launch-Cinnamon Grand-Taj TV Etisalat Convention for 2011 & all event activity ICC World cup 2011 – PepsiCo Activation- Showtime India
Case Study – Ceylon Breweries Ltd The following case demonstrates our ability to identify key events and activation opportunities. Overview: Conceptualized and Activated “The Long Bar” (2005) concept in a post NATA environment. What we did: Presented The Long Bar Concept, which is still used today to promote sales at various events and venues, thereby driving sales volumes, and also creating a “green feel” where consumers identify the product, especially when no direct brand promotions can be done. Results: Increased attendance at the Long Bar year over year and increased awareness and sales of Ceylon Breweries products.
Case Study – Encompass Events India (Member of the JWT group and one of the top 5 event companies in India) This case demonstrates: -Our ability to manage and execute logistics for large scale pan-Sri Lankan events. -Our experience in handling complex activation events, while provide innovative ideas and themes. Overview: The MICE industry, specially for the Indian market, has complex 2 to 4 day events consisting of conferences, Gala nights and Award ceremonies running back to back events with a multitude of requirements. Executing such events within a short span of time in different venues, as well as multi tasking and coordinating across a diverse team can be challenging. What we did: Multi day conferences with team building activities in a day session at different venues; daily night events consisting of different stage setups that ran parallel to other events. The Results: Many successful events over many years. This has resulted in a long term successful working relationship with as many as 6 Indian event and MICE operators. Proof of the confidence they have built in us.
Case Study – The Road Show/Etisalat Island wide promotion This case will demonstrate: -Our ability to manage island wide events through our contacts with civic, government authorities and other institutions of high importance. Overview: Promote Etisalat across the country via an island wide road show mobile promotion. The ability to have experienced staff to be able to deal with permissions and solve immediate issues at the time of activations was critical to the success of the promotion. What we did: Employed a team of experienced officers and maintained continuous dialog with necessary departments and personnel throughout the event duration. Permissions required from the many agencies/defence and police authorities and the ability to get them has been the success of many of the promotions and activations The Results: The ability to take on large scale, turn key Activation events, and carry it out successfully island wide, for continuous and extended periods.
Case Study – Etisalat Launch This case will demonstrate our ability to: -Conceptualize and develop a creative idea aligned with a business objective. -Bring to life that idea via a themed approach, with innovative, high tech, highly impactful activation. Overview: Etisalat was launching its brand and wanted to communicate its global footprint and high tech offerings across regions, through a launch event. What we did: Leveraged the launch theme of “Destination Etisalat” to position it as a truly international brand. We conceptualized a full day event, creating a multi sensory memorable experience that allowed attendees to experience the brand for themselves. The entrance ‘wow’ factor, ‘Destination’ themed pavilions, acts and themed elements representing each region with stage designs of real life size sets of the ‘pyramids’, ‘Taj Mahal’ etc and a ‘future zone’ brought the innovation of the new brand to life. LED lighting, spot and laser lighting, 40” LCD screens, live musicians, themed food stations and dance performances, plus an interactive screen with futuristic experiences were presented. Etisalat branded logo Hero balloon lit up to be hydraulically lifted towering above the main backdrop, combined with fireworks and search lights provided the ultimate impact. The Results: The event was highly successful and resulted in a positive response from all attendees. Etisalat sales has also continued to be on the rise since the launch event.
In Conclusion Entertainment Unlimited can help you succeed, because we: Bring 20 years of experience in brand activation. Focus on Big Ideas that are executed flawlessly. Are passionate about entertainment and communications. Have a proven track record. For further details, please contact: Saty Watson PO Box 44 Rajagiriya Sri Lanka Mobile: E Mail: