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1 1 All About DECA How to Organize Your DECA Chapter Created by: The University of North Texas in partnership with the Texas Education Agency
Use of Modules 2 In reviewing the content of this professional development module, it may be helpful for you to use the following tools to take notes, summarize key points and identify ideas to implement in your classroom: Cornell Notes ExampleCornell Notes ExampleSample Cornell Notes Sheet that demonstrates how to take notes, summarize key points, and identify specific ideas for implementation. Cornell Notes Example Cornell Notes FormCornell Notes FormBlank Cornell Notes Sheet for use in taking notes, summarizing key points, and identifying specific ideas for implementation. Cornell Notes Form. UNT in partnership with TEA, Copyright © All rights reserved
Use of Modules 3 Mind Map ExampleMind Map ExampleExample of how to use a mind map to take notes, summarize key points, and identify specific ideas for implementation. Mind Map Example Mind Map Blank FormMind Map Blank Form For use in taking notes, summarizing key points, and identifying specific ideas for implementation. Mind Map Blank Form Action PlanAction PlanForm to use in taking ideas for implementation from the professional development module (from Cornell Notes Sheet and/or Mind Map), and planning to implement them in your classroom. Action Plan UNT in partnership with TEA, Copyright © All rights reserved
4 Objectives Provide new marketing teachers a guideline to organize and maintain an active youth organization. Provide guideline for incorporating DECA into marketing curriculum. Provide web resources for additional instructional materials. UNT in partnership with TEA, Copyright © All rights reserved
5 What is DECA? DECA IS: Club/youth organization for high school marketing students Co-curricular Leadership Competition Marketing and Business International Membership OPPORTUNITY UNT in partnership with TEA, Copyright © All rights reserved
6 Resources Available: DECA Website-www.deca.orgwww.deca.org DECA Guide (FREE- Call National DECA) Order from DECA Images Free Recruiting Video- National DECA DECA State Advisor DECA Fact Sheet (located on Texas DECA website) Teachers from Active Chapters State Officers What is DECA? UNT in partnership with TEA, Copyright © All rights reserved
7 How do you know how much to set your dues? State and National Dues are $16 (www.deca.org –online dues registration)www.deca.org Keep local dues reasonable! Need 10 Members to make a Chapter Goal 100% Why Pay Dues? UNT in partnership with TEA, Copyright © All rights reserved
8 Card carrying members need incentive to give up cash (or Mother’s money) Show them what they will get for their dues (plus a whole lot more)! Provide a Suggested DECA Calendar of Events for the Year What’s in it for ME? UNT in partnership with TEA, Copyright © All rights reserved
9 ___September Club Meeting Elect Officers – Refreshments ___September Retreat for Officers -Plan Calendar for Year, Plan Fund Raising to Match Activities ___October Club Meeting –Refreshments- Present Calendar to Members, Officer Installation ___ October National DECA WEEK, Recognize Favorite Teachers, Hang Banner in Hall and Cafeteria, Wear DECA T-Shirts, Sign up for Competition ___November Club Meeting – Discuss Service Project – Needy Family Food Project, Mock DECA Competition, Start Written Competition Things to Look Forward To UNT in partnership with TEA, Copyright © All rights reserved
10 Things to Look Forward To February ___2-3 District CDC, Dallas, Texas ___Student of the Month Luncheon ___Chapter Meeting ___Valentine Day Fundraiser March ___State CDC Corpus Christi, Texas ___Student of the Month Luncheon ___Chapter Meeting ___Shamrock Drive – MDA ___Fundraiser April ___Student of the Month Luncheon ___Social-Trip to Six Flags ___Field Trips – Budget Unit ___International CDC – Orlando, Florida May ___End of Year Celebration – Employer Banquet UNT in partnership with TEA, Copyright © All rights reserved
11 President Vice President Secretary Treasurer Reporter Historian Sgt.-At-Arms “Outstanding leaders go out of their way to make to boost the self-esteem of their personnel. If people believe in themselves it’s amazing what they can accomplish.” Sam Walton Time to Elect Chapter Officers UNT in partnership with TEA, Copyright © All rights reserved
12 Time to Elect Chapter Officers Consider having students: 1. Complete an officer application 2. Obtain 2 recommendation letters from core teachers Discuss the duties/responsibilities required of each office with candidates. Think about traits of leadership and type of character you want in your officer team. UNT in partnership with TEA, Copyright © All rights reserved
13 What makes a good leader? 1. Fair and impartial 2. Sense of humor 3. Honest 4. Organized and a Careful Planner 5. Gives Credit for Work Done 6. Involve Others and Work with Team The difference between a boss and a leader. “A boss says Go! – A Leader says Let’s Go!” E.M. Kelly 1995 Growing Disciples Traits of Leadership UNT in partnership with TEA, Copyright © All rights reserved
14 Officer Enhancement Duties President 1. Create monthly agenda of officer meetings and chapter meetings for advisor approval. 2. Work with Vice-President to set socials. 3. Chairperson of Recruitment Committee (work for 100% membership). Every leader needs to look back once in a while to make sure he has followers. Anonymous UNT in partnership with TEA, Copyright © All rights reserved
15 Officer Enhancement Duties Vice-President 1. Chairperson of Social Committee, locate facility, get pricing, and set dates 2. Co-Chairperson of Service Committee, locate facility, get pricing, dates, promotion A leader is someone who knows the way, goes the way, and shows the way. John C. Maxwell UNT in partnership with TEA, Copyright © All rights reserved
16 Officer Enhancement Duties Secretary 1. Keep track of birthday charts for members. 2. Create bulletin boards. 3. Create student telephone directory or directory for all DECA members. 4. Set up “Calling Tree”. UNT in partnership with TEA, Copyright © All rights reserved
17 Officer Enhancement Duties Treasurer 1. Keep track of DECA Bucks (extra points) for DECA. Auction at end of semester 2. Keep track of points for fund raising incentives. 3. Keep track of members paying DECA dues. UNT in partnership with TEA, Copyright © All rights reserved
18 Officer Enhancement Duties Reporter 1. Create a monthly in-house one page newsletter (posted on class bulletin board and in teacher lounge). 2. Help advisor create and maintain web site. UNT in partnership with TEA, Copyright © All rights reserved
19 Officer Enhancement Duties Historian 1. Work with advisor to be sure there is a camera at every event and that photos are printed in a timely manner. 2. Prepare scrapbook for DECA competition. 3. Help create video for end of year activity. UNT in partnership with TEA, Copyright © All rights reserved
20 Officer Enhancement Duties Sgt.-At-Arms 1. Help set up room at each event (be sure proper seating, microphone, and other equipment is working) Return room to order. 2. Maintain orderly conduct during meeting. UNT in partnership with TEA, Copyright © All rights reserved
21 Leadership is an integral part of DECA Participate in your DECA District Fall Leadership Retreat. Create your own local Leadership Day. (You may not want to do this your first year unless you have had previous experience) Integrate leadership activities into your classroom curriculum Great website for free leadership activities: Leadership Activities UNT in partnership with TEA, Copyright © All rights reserved
22 1.Divide into 3-4 groups with 3-4 mats. Mats should be small enough to hold only 6-7 people. 2.All members of the group should stand on one of the mats. Everyone MUST KEEP both feet on a mat. The area in between the mats is acid and we would not want to risk losing a foot. 3.Your job is to flip the mat so that the masking tape “X” on the bottom of the mat will now be on the top of the mat. YOU MUST NOT step in the acid. 4.The goal is for EVERY MAT to be flipped within 5 MINUTES! Great Problem Solving Activity! Magic Carpet UNT in partnership with TEA, Copyright © All rights reserved
23 Everyone Wants to Know What is DECA competition? Where is it? What do I have to do? How do I win? What do I get for Winning? Put me in Coach!! Let’s Talk Competition! UNT in partnership with TEA, Copyright © All rights reserved
24 Levels of Competition District, State, International Written Representative Series Mastering the Mystery of DECA Competition UNT in partnership with TEA, Copyright © All rights reserved
25 Ways to Compete Individual Series Events Management Team Decision Making Events Marketing Representative Events Marketing Research Events Chapter Team Events Business Management and Entrepreneurship Events UNT in partnership with TEA, Copyright © All rights reserved
26 Incorporate DECA into Curriculum Individual Series Team Decision Making Role Play Events Order from DECA Images Use case studies on weekly or monthly basis in classroom Great examples of situations that could happen on the training station Prepare for Comprehensive Exam Order from DECA Images Photo copies for take home prep Let entire class take 25 questions on DECA Friday to prep for competition UNT in partnership with TEA, Copyright © All rights reserved
27 Incorporate DECA into Curriculum Written Projects Incorporate these projects as you teach certain topics Advertising/Promotion Units Advertising Campaign or Fashion Merchandising Promotion Plan Entrepreneurship Unit Entrepreneurship Participating/Written Internet Marketing Business Plan International Business Plan Research Unit General Marketing Research Event Business and Financial Research Hospitality and Recreation Research Retail Marketing Research UNT in partnership with TEA, Copyright © All rights reserved
28 A Series Event Has 2 Parts 1. Test – 100 Multiple Choice Comprehensive Exam 2. Role Play –Case Study in occupational field, 10 minute Prep Time, Presents to Judge 3. District Competition: 1 test and 1 role- play 4.State Competition: 1 test and 2 role- plays 5.International Competition: 1 test and 2 role-plays What is a Series Event? UNT in partnership with TEA, Copyright © All rights reserved
29 Management Team Decision Making Events Team Decision Making Event Has 2 Parts 1.Test -100 Multiple Choice Comprehensive Exam 2. Role-Play – Case Study in Occupational Field 30 minute prep time Presents to Judge UNT in partnership with TEA, Copyright © All rights reserved
30 Marketing Research events Chapter Team Events Usually 30 Pages long Strict Guidelines in DECA Guide Always use CURRENT Guide Event Problem changes each year Minor changes are made each year to event rules. Past national winners can be purchased from DECA Images. Go to national DECA website for more information Written Events UNT in partnership with TEA, Copyright © All rights reserved
31 Advertising Campaign Event Entrepreneurship Participating Fashion Merchandising Promotion Plan Event Technical Sales Event Consists of 11 Maximum Written Pages Creative Presentations Before a Judge Score Based on Presentation Marketing Representative Events UNT in partnership with TEA, Copyright © All rights reserved
32 Advance to the next level (usually Advance to the next level (usually your way is paid or at least your way is paid or at least partially paid). partially paid). Glory! And a plaque or trophy! Glory! And a plaque or trophy! The thrill of knowing you are the The thrill of knowing you are the best in that event. best in that event. At the international CDC the top At the international CDC the top 3 winners receive cash or a 3 winners receive cash or a scholarship based on individual scholarship based on individual events. events. What Do You Get for Winning? UNT in partnership with TEA, Copyright © All rights reserved
33 Benefits BENEFITS STUDENTS & TEACHERS Students want to come to class and Students want to come to class and so does the instructor. so does the instructor. Interesting and meaningful activities Interesting and meaningful activities enhance the curriculum. enhance the curriculum. Positive teamwork skills learned in the Positive teamwork skills learned in the classroom can transition to the classroom can transition to the training station. training station. DECA is an integral part of the DECA is an integral part of the curriculum and Not just competition! curriculum and Not just competition! UNT in partnership with TEA, Copyright © All rights reserved
34 Credits & Resources UNT in partnership with TEA, Copyright © All rights reserved DECA Images, 1908 Association Drive, Reston,VA Group Dynamix National DECA, Texas DECA, Tom Heck,
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