Presentation on theme: "Rust-Oleum Professional Dry Erase 2012. Creates a high performing writeable, erasable surface virtually anywhere Great For: Conference rooms, offices,"— Presentation transcript:
Rust-Oleum Professional Dry Erase 2012
Creates a high performing writeable, erasable surface virtually anywhere Great For: Conference rooms, offices, dorm rooms, lobbies, cafeterias, cafes and more Desks, doors, hallways, walls and columns School Districts: Old Chalkboards & Old Dry Erase Boards 16,850 school districts in the US! Rust-Oleum Professional Dry Erase
Professional Dry Erase: For the Pros For professionals only: Only available at paint stores. Not available at home centers Consumer version that PPG is currently sourcing through Lancaster is NOT recommended for commercial use
Packaging that targets the Professional Painting Contractor -Kit Pack: Part A Activator (WB hydroxy acrylic base in gallon) & Part B Base (blended isocyanate activator in tall quart) ; 2ct. Roller covers, Instruction sheet -200 sq. ft. coverage -3:1 mix ratio Professional Dry Erase: For the Pros
Sku Information Two SKU’s Available: White: Traditional White Dry Erase- non yellowing formula Clear: Unique to the category and provides endless color opportunities RO#DescriptionUPCPPG Item Code Suggested Retail Case Pk 261362Professional Dry Erase- White Kit020066209780RUS20978/EA$224.001 261363Professional Dry Erase- Clear Kit020066209797RUS20979/EA$224.001
Pricing Per Sq. Foot Comparison vs. Idea Paint PRODUCT FILL SIZE (once activated) RETAIL PRICE PRICE PER SQ. FT. SQ. FT. COVERAGE Lowe’s Idea Paint (CRE-8) 29- 1/4oz 17- 1/2 oz 5- 5/16 oz $140.00 $74.98 $29.98 $3.50 $3.75 $5.00 40 sq. ft. 20 sq. ft. 6 sq. ft. Idea Paint Pro Solvent Based Quart- 26.1 oz$199.00 (online)$3.9850 sq. ft. Idea Paint CREATE Water Based Quart- 26.1 oz$225.00 (online)$4.5050 sq. ft. RO White Gallon- 120 oz$224.00$1.12200 sq. ft. RO Clear Gallon- 120 oz$224.00$1.12200 sq. ft. Dry Erase Board Purchased board $375.00 $500.00 $7.50 $10.00 50 sq. ft.
Product ComparisonRust-Oleum ProfessionalIdea Paint Application 1 hour pot life, easy to roll-on throughout the pot life 1 hour pot life, but after 45 mins product become tacky and hard to smoothly apply Size Gallon kit ideal for large, commercial jobs Only quart size available PackagingDesigned for ProfessionalsDesigned for Consumers Price $224 for 200 sq ft Retail/Sq Ft: $1.12 $225 for 50 sq ft Retail/Sq Ft: $4.50
Application Repair all wall damage prior to painting (The smoother the surface, the smoother the application, allowing markers to erase easier) Old Chalkboards will need to be cleaned using one of the following methods: Mild acid/detergent solution such as a one part household vinegar to three part water solution and a small amount of common household detergent Rust-Oleum ® Concrete Saver 108 Cleaning Etching Solution Common bathroom cleaners such as Kaboom ® Shower and Tub & Tile cleaner Clean and let dry before applying Zinsser ® BIN primer. Bare Dry Wall will need to be primed with Zinsser ® BIN (let the primer dry for 2 hrs before applying the Dry Erase coating). Sand, remove sanding dust and apply the Pro Dry Erase coating. IMPORTANT: Zinsser ® BIN should always be recommended as the primer when a primer is required.
Application continued… Apply with roller covers included in the kit (9” ¼ inch woven lint free roller covers) Edge with a high quality brush One heavy coat of Pro Dry Erase is recommended Mix material has a one hour pot life (no induction time required) Clear Dry Erase will appear “milky” but Dry Clear Pro Dry Erase paint should be allowed to cure for 7 DAYS before the use of dry erase markers For best results, to avoid marker crawling, clean the surface with a dry erase liquid cleaner prior to first use
Primers Zinsser ® BIN is the recommended primer before applying the top coat Why? BIN’s unique alcohol/shellac based formula provides the fastest CURE TIME before applying the top coat. BIN can be top coated with Pro Dry Erase after 2 hours. With ordinary latex and oil based primers, a cure time of seven days is required before top coating. BIN provides the smoothest finish which is extremely important for the top coat BIN provides the greatest adhesion on a wide variety of old chalkboards Note: Although BIN is a premium-priced primer, it allows the job to be completed the same day. Therefore, value can also be realized in time saved. 5 Gal: WMZ00900 1 Gal: WMZ00901 Stocked in PPG’s Distribution Centers
Lessons Learned Crayola ® Dry Erase Crayons The use of Dry Erase crayons are not recommended over the Pro Dry Erase surface. Dry Erase crayons left a wax residue “shadow” on all Dry Erase surfaces tested (including standard Dry Erase Boards) Overtime, the thin wax film can affect the gloss finish EXPO ® Pink Ribbon Dry Erase Markers These markers “ghost” on all Dry Erase surfaces