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Consumer Behavior Social Class
Education Occupation Income Wealth Dwelling Family Values & Beliefs Beliefs Habits Lifestyles Relationships Consumption Determinants Distinctions
The Use of Time Late Daily Schedule Distant Time Horizon Up-Scale Down-Scale Early Daily Schedule Close Time Horizon
Degree of Abstraction Complex, Abstract Thinking Intangibles Are Acceptable Up-Scale Down-Scale Simple, Concrete Thinking Tangibles Are Preferable
Masculine Emotionality Little Hostility Expressed Sentimentality Acceptable Up-Scale Down-Scale Open Aggression Expressed Sentimentality Unacceptable
Perception of Risk Little Risk Perceived Loss Viewed as Feedback Up-Scale Down-Scale World Viewed as Risky Others Blamed for Losses
Family Interactions Limited Sex Roles Want Precocious Children Up-Scale Down-Scale Strong Sex Roles Want Obedient Children
Community Involvement Active Community Participation Strive for Upward Mobility Up-Scale Down-Scale Perceive Lack of Potency Strive to Maintain Position
Family Dwelling The Home is Symbolic The Outside is Important Up-Scale Down-Scale Proximity is Important The Inside is Emphasized
Home Furnishings Furnishings are Coordinated Reliable Appliances Sought Up-Scale Down-Scale Furnishings are Durable Labor-Saving Appliances Sought
Clothing and Appearance Fashionable Clothes Required Personal Services are Necessities Up-Scale Down-Scale Durable Clothes Preferable Personal Services are Luxuries
Medical Treatment The Body Seen as a “Residence” Self-Responsibility Recognized Up-Scale Down-Scale Identification with the Body Experts are Responsible
Dietary Habits Judge Quality over Quantity Cooking May Be Creative Up-Scale Down-Scale Judge Quantity over Quality Cooking is Usually a Chore
Recreation, Entertainment Prefer Active Participation Use Technical Equipment Up-Scale Down-Scale Prefer Spectatorship Use Power Equipment
Work and Leisure Strive for Achievement Paid for Performance Up-Scale Down-Scale Desire for Security Paid for Time on the Job
Financial Practices Routinely Save and Invest Use Credit Cards for Convenience Up-Scale Down-Scale Save for Large Purchases Use Credit Cards for Credit
Media Exposure News and Information Programs Drama and Documentaries Up-Scale Down-Scale Mainly Entertainment Programs Games, “Soaps,” and Sports
Shopping and Buying Purchases Often Planned Products Judged on Merit Up-Scale Down-Scale Impulse and Last-Minute Buying Brand and Small Store Loyalty
Chapter 5 Final Consumers and Their Buying Behavior Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without.
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WorkFamilyThemselvesAge HobbiesHomeSocial issuesEducation Social eventsJobPoliticsIncome VacationCommunityBusinessOccupation EntertainmentRecreationEconomicsFamily.
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VALUES The beliefs and practices in your life that are very important to you. Influences: Family Friends Work Media Self Reliance Others (boss, teacher,
CALM. Able to buy needed items now and pay later. Don’t have to carry cash Creates a record of purchases More convenient than writing cheques.
Consumer Markets and Consumer Buyer Behavior Chapter 5.
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1 Chapter 5 Consumer Markets and Consumer Buying Behavior.
Consumer Markets and Consumer Buying Behavior. What is Market A Market is a social arrangement that allows buyers and sellers to discover information.
C H A P T E R © 2007 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Consumer Buying Behavior and Decision Making 4.
Subcultures. What is a Subculture? A distinct cultural group that exists as an identifiable segment within a larger, more complex society. A homogeneous.
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March 22, A specific group of consumers at which a business aims its products and services Example.
W HAT IS C ONSUMER B EHAVIOR ? Consumer Behavior investigates the manner that people interact with products and their marketing environment. This can.
Relationship Between Culture and Subculture Subcultural Traits of Hispanic Americans Dominant Cultural Traits of U.S. Citizens Subcultural Traits of Asian.
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Career Counseling: A Holistic Approach CHAPTER 13: JOB LOSS AND TRANSITIONS ©2016. CENGAGE LEARNING. ALL RIGHTS RESERVED.
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Factors affecting choosing nutrition 1. Individual characteristics Age Gender State of health Mood education.
Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 2.
P 3-1. P 3-2 Chapter 3 ConsumerBehavior P 3-3 An Overview of the Buying Process Consumer decision making Group influences Marketing influences Situational.
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CONSUMER BEHAVIOR CHAPTER 5. Problem Recognition: Perceiving a Need Information Search: Seeking Value Alternative Evaluation: Assessing Value Evaluative.
A Responsible Shopper Uses systematic decision making: considers the pros and cons of a choice along with the costs. Be financially responsible: plan your.
Determinants or factors of buying behavior Cultural Factors 1 culture 2 Subculture 3 Social class Psycholo gical factors 1 Motivation 2 Perception 3 Learning.
Learning Targets Name the stages of the family life cycle Identify housing needs necessary for each stage of the family life cycle.
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