We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byChristine Raper
Modified about 1 year ago
Consumer Behavior Social Class
Education Occupation Income Wealth Dwelling Family Values & Beliefs Beliefs Habits Lifestyles Relationships Consumption Determinants Distinctions
The Use of Time Late Daily Schedule Distant Time Horizon Up-Scale Down-Scale Early Daily Schedule Close Time Horizon
Degree of Abstraction Complex, Abstract Thinking Intangibles Are Acceptable Up-Scale Down-Scale Simple, Concrete Thinking Tangibles Are Preferable
Masculine Emotionality Little Hostility Expressed Sentimentality Acceptable Up-Scale Down-Scale Open Aggression Expressed Sentimentality Unacceptable
Perception of Risk Little Risk Perceived Loss Viewed as Feedback Up-Scale Down-Scale World Viewed as Risky Others Blamed for Losses
Family Interactions Limited Sex Roles Want Precocious Children Up-Scale Down-Scale Strong Sex Roles Want Obedient Children
Community Involvement Active Community Participation Strive for Upward Mobility Up-Scale Down-Scale Perceive Lack of Potency Strive to Maintain Position
Family Dwelling The Home is Symbolic The Outside is Important Up-Scale Down-Scale Proximity is Important The Inside is Emphasized
Home Furnishings Furnishings are Coordinated Reliable Appliances Sought Up-Scale Down-Scale Furnishings are Durable Labor-Saving Appliances Sought
Clothing and Appearance Fashionable Clothes Required Personal Services are Necessities Up-Scale Down-Scale Durable Clothes Preferable Personal Services are Luxuries
Medical Treatment The Body Seen as a “Residence” Self-Responsibility Recognized Up-Scale Down-Scale Identification with the Body Experts are Responsible
Dietary Habits Judge Quality over Quantity Cooking May Be Creative Up-Scale Down-Scale Judge Quantity over Quality Cooking is Usually a Chore
Recreation, Entertainment Prefer Active Participation Use Technical Equipment Up-Scale Down-Scale Prefer Spectatorship Use Power Equipment
Work and Leisure Strive for Achievement Paid for Performance Up-Scale Down-Scale Desire for Security Paid for Time on the Job
Financial Practices Routinely Save and Invest Use Credit Cards for Convenience Up-Scale Down-Scale Save for Large Purchases Use Credit Cards for Credit
Media Exposure News and Information Programs Drama and Documentaries Up-Scale Down-Scale Mainly Entertainment Programs Games, “Soaps,” and Sports
Shopping and Buying Purchases Often Planned Products Judged on Merit Up-Scale Down-Scale Impulse and Last-Minute Buying Brand and Small Store Loyalty
Indicator 1.02 Acquire foundational knowledge of customer/client/business behavior to understand what motivates decision- making.
Marketing: Real People, Real Decisions Why People Buy: Consumer Behaviour Chapter 6 Lecture Slides Solomon, Stuart, Carson, & Smith Your name here Course.
MarketingConcepts Consumer Behavior Marketing Concepts Consumer Behavior MKTG Spring 2014 Mrs. Tamara L. Cohen Classes #5-6.
VALUES The beliefs and practices in your life that are very important to you. Influences: Family Friends Work Media Self Reliance Others (boss, teacher,
Consumer Learning CHAPTER SEVEN. Learning The process by which individuals acquire the purchase and consumption knowledge and experience that they apply.
Retailing Management 8e© The McGraw-Hill Companies, All rights reserved CHAPTER 2CHAPTER 1 CHAPTER 4 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill.
© 2013 Cengage Learning. All rights reserved. 1-1.
Social Class and Social Mobility in China Brand Community.
Proactive Librarianship Appendices: Workshop transparencies Written by Rheina Epstein 2003 Copyright INASP and Rheina Epstein.
Consumer Decisions: Psychology for Profit Chapter 6 & 7.
CH 6. WHAT INFLUENCES CONSUMER BEHAVIOR? Cultural Factors Social Factors Personal Factors.
1 Chapter 6 Consumer and Business Buyer Behavior.
5-1 Chapter 5 PRINCIPLES OF MARKETING Consumer Markets and Consumer Buyer Behavior.
1/16/ Copyright Edwin L Young, PhD Levels of Maturity Tailoring Programs to Facilitate Growth in Maturity of Youth in the Stars and Stripes.
STP Analysis:- The traditional view of the business process, is not going to work in economies where people face abundant choices. There, the Mass Market.
Purchasing. THE OBJECTIVES OF PURCHASING 1.PROVIDE APPROPRIATE LEVELS OF SUPPLY + 2.THE APPROPRIATE LEVEL OF QUALITY + 3.THE LOWEST TOTAL COST.
Career Development Interventions in the Elementary Schools Chapter 10.
Social Work Practice Settings individuals, families, groups, community Chapter 5.
Competence is the demonstrated ability to apply knowledge and/or skills and, where relevant, personal attributes. A certification scheme contains.
Consumer Motivation Part II: The Buying Process BMI3C.
1 Successful Career in Science & Technology Naresh Chand BAE Systems, Wayne, NJ
The Learning Clinic. The Learning Clinic The Learning Clinic The Learning Clinic A sperger S yndrome A P lan for T ransition to I ndependence.
Product, Services, and Branding Strategy A Global Perspective 8 Philip Kotler Gary Armstrong Swee Hoon Ang Siew Meng Leong Chin Tiong Tan Oliver Yau Hon-Ming.
Lesson 1 Lifestyle factors help determine a persons level of health. Establishing a regular sleep schedule can help you get enough sleep each night. Such.
Why People Buy: Consumer Behavior. Consumer Behavior The process individuals and groups go through to select, purchase, or use goods, services, ideas,
Sheryl Abelew MSN RN. Chapter 5 Initiating and Implementing Change.
Understanding Consumer Buying Behavior Chapter 4 McGraw-Hill/Irwin Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved.
5 | 2Copyright © Houghton Mifflin Company. All rights reserved. Part Three Markets and Consumer Behavior.
Fashion Marketing Consumer Behaviour. Learning Objectives At the end of this session, you will understand: –The consumer decision making process –The.
© 2016 SlidePlayer.com Inc. All rights reserved.