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MarketingCommunication Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data The Marketing Challenge Communicate a unique.

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Presentation on theme: "MarketingCommunication Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data The Marketing Challenge Communicate a unique."— Presentation transcript:

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2 MarketingCommunication

3 Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data The Marketing Challenge Communicate a unique message Target key brand consumers Differentiate brand from the competition Meet exceedingly challenging goals

4 “I really need to save but it’s such a hassle” “I’m a pro when it comes to shopping” “I wish I could be a better shopper” “Shopping is a chore I could live without” Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data 98.9 million consumers make up the shopping universe

5 Source: Grocery Shopper Market Study, Guideline Research, 1998; U.S. Census Data Traditional Mass Media Fragmented Cluttered

6 News America Marketing

7 comprehensive and integrated portfolio of products and services  Single-source marketing services company  home-delivered  in-store  on-line  Built upon a foundation of strong retail and media relationships  Superior knowledge of consumer shopping behavior Nation’s Leading Consumer Promotions Company

8 The SmartSource Product Portfolio

9 n American Express n AT&T n Campbell’s Soup n Church & Dwight n Citibank n Colgate-Palmolive n General Mills n GlaxoSmithKline n Golden Restaurant n Kellogg’s n Kimberly-Clark n Kraft Foods n Nestlé n Novartis n Pillsbury n Procter & Gamble n S.C. Johnson n Unilever Client Partners

10 Dallas Los Angeles Chicago Atlanta Minneapolis Wilton New York Boston East Brunswick Cincinnati Office Locations

11 Employment Information

12  Accomplished sales staff  Employee awards and recognition  Supportive yet challenging team environment  Open door policy to senior management  Holiday events and seasonal outings Company Culture

13  3.0 minimum cumulative GPA  Excellent written & verbal skills  Strong work ethic  Leadership  Initiative and follow-through  Problem-solving skills  Ability to set priorities  Attention to detail Success Qualities

14  Comprehensive training, company and industry orientation, technology skills and management development  Shadow current ACs and AAs  Mentor Program pairing new hires and executives  Lunches with CEO, President and executive management  Yearly performance management review Training & Career Development

15 Career Information

16  Communicate between clients & internal departments  Participate in sales calls  Process orders and contracts  Coordinate client presentations  Work on an account team with an AD  Analyze customer data  Recommend advertising markets for accounts and brands account coordinator opportunity Sales Development Career Path

17  Maintain senior Account Coordinator responsibilities  Manage selected regional accounts  Prospect new business clients account associate responsibility Sales Development Career Path

18 account director  Manage national and regional accounts  Act as a marketing consultant for clients  Direct all aspects client’s business  Manage an Account Coordinator’s work and development positive attitude Sales Development Career Path

19 8:00 amCome in early to set up Deadline Report 10:00 amWork with Media to customize a regional market list to meet client’s distribution requirements 11:15 am Meet with Layouts to review specs for client’s SmartSource Magazine 1:00 pm Learn of Company’s weekly performance at Regional Sales Meeting 2:30 pmContact Marketing Services to create a presentation demonstrating benefits of launching a new product with SmartSource programs 4:00 pmDiscuss a business contract with Legal that specifies a packaged goods manufacturer’s agreement to place its FSI and In-Store advertising exclusively through News America Marketing Lori Nicholson, University of Michigan, 1998 Political Theory and Latin American History A Day in the Life of an AC

20 Recruitment & Interviewing Process

21  If you have at least a 3.0 cumulative GPA, submit a résumé to News America Marketing  If you possess our Success Qualities, a News America Marketing representative then interviews you on campus  Qualified candidates then meet with 7 members of our Executive Committee in NYC  Candidates can also interact with their prospective peers and managers  Offers based on the unanimous recommendation of the participating Committee members Interview Process

22  News America Marketing will return to Indiana University to conduct an Information Session and On Campus Interviews in January-February 2005 Interview Process For more information or to inquiries please contact:


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