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Agri-Sales Associates, Inc. Get ready for RESULTS!

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Presentation on theme: "Agri-Sales Associates, Inc. Get ready for RESULTS!"— Presentation transcript:

1 Agri-Sales Associates, Inc. Get ready for RESULTS!

2 Overview Mission - What we aim to do Mission - What we aim to do Origins - Why we do it Origins - Why we do it Objectives - What are our goals Objectives - What are our goals Approach - How we go after them Approach - How we go after them Action - Examples of what we do Action - Examples of what we do

3 Our Mission Be the pace setting sales force in the farm and home markets. Be the pace setting sales force in the farm and home markets. Represent ONLY quality companies with real growth potential, on an exclusive basis. Represent ONLY quality companies with real growth potential, on an exclusive basis. Cover the widest range of customers with unparalleled ties to the market leaders. Cover the widest range of customers with unparalleled ties to the market leaders. Be in the field - know the field - work the field. Be in the field - know the field - work the field. Maintain or exceed 15% annual growth. Maintain or exceed 15% annual growth.

4 Origins

5 Origins Agri-Sales Associates, Inc. was formed in 1976 by Jerry R. Bellar. His goal was to satisfy a pressing demand for high quality professional sales representation to what was then the agricultural, veterinary, farm store, hardware, and lawn and garden markets

6 Origins Based in Nashville, TN ASA’s home office is strategically situated within 500 miles of 80% of the US Population as well as the overwhelming majority of decision makers among our customers. From here we manage our nationwide information and sales network.

7 Origins We have built our team from quality people within our industry. So you see, for us… The Farm and home market is not just our job, it is who we are.

8 Origins It is estimated that it would cost a company roughly $4 Million Dollars to field and support the Sales team which we have in place today.

9 Origins

10 Objectives

11 Objectives The markets we cover are Large, Diverse, and Highly Fragmented The Market

12 Objectives The Farm Store Market itself represents somewhere between 8 to 10 BILLION dollars of sales annually The Market $8 to $10 Billion

13 Objectives This market is divided nationwide by roughly 100 major Distributors 100+ Major Distributors $8 to $10 Billion

14 Objectives This market is divided nationwide by roughly 100 major Distributors Who serve roughly 35,000 Dealers in every corner of the country 100+ Major Distributors 35,000+ Dealers $8 to $10 Billion

15 Objectives These customers are further divided into many different types: Traditional Farm Stores Chain Farm Stores Co-Ops Buying Group Members Hardware Stores Lawn & Garden Stores Pet Stores Mass Merchants Producers Etc Major Distributors 35,000+ Dealers $8 to $10 Billion Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers

16 Objectives What ASA does for you is to provide a turn key professional sales team to this entire marketplace with the benefit of the countless years of experience in the field, and our highly envied close customer relationships Major Distributors 35,000+ Dealers $8 to $10 Billion Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers One Salesforce ASA

17 Approach

18 Approach ASA is capable of delivering for you a market approach which simply cannot be matched by anyone else!

19 Approach 26 years of experience means that we won’t be learning to shave on your face. We have been around and seen nearly every pitfall and opportunity this market offers, and we bring this to you on day one of our relationship. 26 years Experience

20 Approach We have proactively accumulated a phenomenal wealth of inside industry information. We know whom to talk to, what they are looking for, and how to deliver it to them. 26 years Experience Industry Knowledge

21 Approach More importantly, the customers also know us because we have been valued business partners with them over the years. Beyond simply having a good rapport, we have a reputation for bringing them high quality goods, helping to them sell, and adding profits to their bottom line. 26 years Experience Industry Knowledge Constant Customer Contact

22 Approach The reason we enjoy this kind of inside industry track is quite simply our sales force. We have the BEST sales people you will find in this industry. From California to Maine, Florida to Oregon, our carefully selected team is on the track of sales day in and day out. 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team

23 Approach All told the average sales employee will cost you $130,000 to $150,000 before they make their first sale. At ASA we stand on our reputation because you do not pay unless we produce sales, and what you do pay is a prenegotiated percentage. For most companies there is no more cost effective way to generate sales than this 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales

24 Approach What is more, having had a salesforce in the field selling multiple lines for so many years, we have gained exposure to multiple markets. You reap the benefits of a consolidated sales approach across all the markets in which your product is viable 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach

25 Approach With all of the industries we serve we will give your product unparalleled exposure. At 300+ Trade shows per year you will find ASA salespeople working the crowds, meeting the players, and bringing in business for our chosen vendors. Unless you just want to travel and work all those shows, perhaps you should let our team do it for you. 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year

26 Approach The best part is that all of these activities are centrally managed at our home office. You have one phone number to call to get answers and to plan for results. All of our product training, sales support, strategic planning, and decision making is done in one place, which means you can spend your time doing what you do best. Which is making great products for us to sell 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year Centralized Management

27 Approach Literally on top of all of this is a brand new initiative unheard of by any other rep group. We are leveraging our existing information technology, and customer databases to create one of the most powerful Customer Relationship Management systems in our industry. You will benefit from nearly instant web based reports, access to broadcast “ePromotions”, and generally the most up to date sales technology available today. 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year Centralized Management CRM Web/IT

28 Approach It is this “Active Sales Approach which allows us to product the consistent and dependable results we have for almost three decades. It is this approach which we can put to work for you, immediately. 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year Centralized Management CRM Web/IT ASA Active Sales Approach

29 Action As a single unified sales force covering a wide array of markets we are especially focused on applying our “Active Sales Approach” to a nucleus of the best customers in the industry 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year Centralized Management CRM Web/IT ASA Active Sales Approach 100+ Major Distributors 35,000+ Dealers $8 to $10 Billion Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers One Salesforce ASA

30 Action 26 years Experience Industry Knowledge Constant Customer Contact Quality Sales Team Cost Effective Sales Broad Market Reach 300+ Trade shows Per Year Centralized Management CRM Web/IT ASA Active Sales Approach 100+ Major Distributors 35,000+ Dealers $8 to $10 Billion Traditional Farm Stores Chain Farm Stores Co-Ops Hardware Lawn & Garden Pet Stores Mass Merchants Buying Groups Producers One Salesforce ASA Key Targeted Customers

31 Action Following a time tested formula we spend extra time focusing our efforts on the highest value subset of the markets we serve. 5,000 Dealers 5,000 Dealers 400 Distributors 400 Distributors 40 Ethical Distributors 40 Ethical Distributors Feedlots feeding out 10,000+ head Feedlots feeding out 10,000+ head Dairies servicing 200+ head Dairies servicing 200+ head 100 integrated hog operations 100 integrated hog operations This subset represents nearly 80% of the business in the marketplace Key Targeted Customers

32 Action In Tennessee Alone we actively service the following high value distribution customers with frequent and regular personal sales calls. In Tennessee Alone we actively service the following high value distribution customers with frequent and regular personal sales calls. Key Targeted Customers Tractor Supply Corporation Tractor Supply Corporation Orgill Brothers Orgill Brothers Memphis Serum Memphis Serum American Feed & Farm American Feed & Farm Tennessee Farmer’s Coop Tennessee Farmer’s Coop Allen Supply Allen Supply House Hansen Hardware House Hansen Hardware Wallace Hardware Wallace Hardware Pet Care Warehouse Pet Care Warehouse Wheatbelt Stores Wheatbelt Stores Midstates Stores Midstates Stores By actively working with these and other distributors as well as with their own salespeople we are able to create the vital critical mass of attention needed to drive your product through the dealer sales channel to the consumer By actively working with these and other distributors as well as with their own salespeople we are able to create the vital critical mass of attention needed to drive your product through the dealer sales channel to the consumer

33 Agri-Sales Associates, Inc. Your choice for results Nationwide


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