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Part of AGORA Group z FirstName LastName Corporate Title Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek? Second life of display ads Jakub.

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Presentation on theme: "Part of AGORA Group z FirstName LastName Corporate Title Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek? Second life of display ads Jakub."— Presentation transcript:

1 Part of AGORA Group z FirstName LastName Corporate Title Kiedy w procesie zamawiania i emisji reklamy zniknie... człowiek? Second life of display ads Jakub Krzych Co-founder & Head of Product

2 Back to 90s source: blogoscoped.com

3 It started with display ads display banner

4 Evolved trough branding CPM display banner CTR Pop-under Skyscraper behavioral unique users impressions branding inventory

5 Into performance Confusing for Small Business CPC CPM Capping Affiliate Bidding display banner Geotargeting CTR SEM SEO Pop-under Skyscraper behavioral unique users context impressions performance branding click fraud hybrid pricing inventory keywords Pay Per Lead cookies ? yield

6 DIY = Do It Yourself Self-service to reduce brokers

7 Self-service examples

8 DIY tool requires experts source: blogoscoped.com

9 Simple. Unobtrusive display ads Simple self-service, flat-fee (back to 90s)

10 Self-service ads growth Facebook Ads $200 - $500 million in self-service revenue source: insidefacebook.com Google AdWords $2-5 billion in revenue

11 Example 1/4

12 Example 2/4

13 Example 3/4

14 Example 4/4

15 DIY ads like Stock Ex Wrong keywords Bad landing-page Inaccurate communication Ineffective creation source: corbisimages.com

16 Future of self-service Even more simple Smart (best recommendations) Higher ROI for advertisers and publishers

17 z 9 Devonshire Square, London, EC2M 4YF England Thank you! Marcin Grodzicki


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