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Tech is Cheap Tech is Cheap Harnessing technology to save you time, energy and clients by Kevin Cork, CFP The Banff School 2007.

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Presentation on theme: "Tech is Cheap Tech is Cheap Harnessing technology to save you time, energy and clients by Kevin Cork, CFP The Banff School 2007."— Presentation transcript:

1 Tech is Cheap Tech is Cheap Harnessing technology to save you time, energy and clients by Kevin Cork, CFP The Banff School 2007

2 NOT about Marketing NOT about Websites Using various forms of technology to: A.Increase the client service you provide B.Save money on administration

3 Implementing Technology Reality is we have neither the time, energy or resources to implement huge, wholesale technological changes. Suggestions outlined here easy to explore, cheap to set up and can be running in fifteen minutes.

4 Warning: Geek Alert Low Geek AlertHigh Geek Alert

5 Quick Quiz “Man, that is an old mouse!”

6 A) Client Service 1. Newsletters 2.The Electronic Touch

7 easy compared to paper same cost and preparation time for 1 or 1,000,000 less formal, more personable can be sent more often needs to be submitted to compliance Newsletters

8 My BRIEFS Do a client version and a subscriber version, written in HTML using templates includes article I have written, fund industry news and links to sites-twice a month almost 1100 subscribers, organized by Province, age etc, each section is tracked to measure reader response Gotmarketing.com

9 Software Idea Outlook/Outlook Express Create unlimited folders Can create a database Allows searches of s and addresses Spellchecker Inbox tools to automate mail handling

10 Automated Mail Handling For example, s from Top Clients are highlighted in red, stuck in a separate folder and have a message pop up so I don’t miss them. Can be set up to send an auto-response

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12 The Electronic Touch “ See, Preston, the new UL Illustrator 4000 now only takes three days to print that WHOLE chart!”

13 The Electronic Touch clients have to feel like you care about them as individuals clients also have to know you are giving their investments your personal attention Have to take care of clients AND let the client knowhave to let the client know you are taking care of them

14 Electronic Touch the Electronic Touch in action Fund manager leaving a fund OLD 8.5 hours The OLD Way: 8.5 hours rip it out of paper find46 affected investors photocopy it 46 times address46 envelopes fold46 pieces of paper write46 personal notes buy46 stamps

15 or…. find it on newspaper’s website merge it to same 46 clients with note on strategy in five minutes… 46 directly relevant you generate 46 INDIVIDUAL CLIENT CONTACTS with information that is directly relevant to them!

16 Online Service Idea Sending links in can get clunky if the URL address is too long Use Snipurl.com -a free service Trimark Government Income Fund om/gishome/plsql/gis.fund_pro?fundn ame=Trimark+Government+Income&ia ction=Get+Fund+Profile&pi_universe=P UBLIC_FUND

17 Cheaper Administration Cheaper Telephones Cheaper PDFs Cheaper Offices

18 Telephones "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us." Western Union internal memo, 1876.

19 Cheaper Telephones Primus Canada & Vonage offers VOIP service for approx $29.95 per month including 500 LD minutes Competition increased with number transferability between Shaw, Rogers etc Can use current cable modem to offer an additional phone line-direct line

20 Online Service Idea #2 SkypeOut offers phone service service for $29.00 per YEAR unlimited calling in North America use as backup phone line either with a phone or using your computer Other Chat Software can speed communication Yahoo, AIM, ICQ

21 Cheaper fax lines Telus offering Fax to service Issue you a fax number, all faxes come to you as PDF -picked up anywhere Much easier to re-distribute, delete or store Service is available to 604, 403, 780, 613, 647 and 514 area codes, or as number Service costs $12.95 for 200 faxes or $7.95 for 50 faxes per month

22 Cheaper PDFs To documents from specialized software such as Paltrak or Bellcharts, financial planning or insurance illustration software etc Adobe Acrobat Writer is $430 PDF995 is $9.95 (US$) easy to download PDF Compatible from Standard Life disk

23 Cheaper Offices "I think there is a world market for maybe five computers." Thomas Watson, chairman of IBM, 1943

24 Cheaper Offices Create virtual office for new needed staff using gotomypc.com or foldershare.com so that trusted staff can work from home Outlook, ACT, Maximizer allows automated “syncing” to share databases via Foldershare links and syncs files on two or more computers

25 Cheaper Software OpenOffice.org is free software that is about the equivalent of Office 2003 and has word processor, spreadsheet, database, and presentation software Google Docs allows you to read, create and edit documents and spreadsheets anywhere and store them online docs.google.com

26 Cheaper Filing/Sorting/Finding Evernote allows you to save documents, s, webpages and search them as needed.evernote.com Google Desktop quickly searches all the text in documents, web page history, PDF files desktop.google.com –INCLUDING deleted files, pages, s, etc.

27 Summary me for complete list of websites (OR have your brighter, more attractive and computer-savvy assistant do it.) Any one of these strategies can save you time, money and energy -start with one Thank you!


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