1. BUAD 280 Spring 2005 Animal Rights within the Czech Republic & the United States Comparative Analysis of Non-Profit Organizations Cindy Kippley, Laura Weber & Iva Zahalkova

2. BUAD 280 Spring 2005 PETA “animals are not ours to eat, wear, experiment on, or use for entertainment” SVOBODA ZVIRAT “every life has a unique value which doesn’t depend on instantaneous evaluation by man” Mission Statement

3. BUAD 280 Spring 2005 PETA - Overview Founded in 1980 Located in Virginia, UK, Germany, India Four areas of focus: factory farms, animal testing, fur trade, entertainment

4. BUAD 280 Spring 2005 SZ - Overview Founded in 1998 Based only in the CR, offices in 5 cities 4 areas of focus: fur trade, laboratories, entertainment and animal transportation

5. BUAD 280 Spring 2005 PETA  800,000 members  College campus members  Full & part time employees  President Ingrid Newkirk - $31,385 SVOBODA ZVIRAT  200 members  Volunteers only, mostly students  Chairman Tomas Popp Organizational Structure

6. BUAD 280 Spring 2005 Funding PETA  86.22%  Membership & external donations  Free advertising  Independent auditor  $16 membership SVOBODA ZVIRAT  84.00%  External donations, membership minimum  Free advertisement  Volunteer auditor  $ 8 membership

7. BUAD 280 Spring 2005 Marketing - PETA  Bold advertising:  Billboard, print ads, TV, radio, web  Education in schools  Action alert: Tell UW MSN to Stop Cruel Taser Experiments on Pigs! Current campaigns: Use of animals for testing Vegetarianism Anti-fur wearing

8. BUAD 280 Spring 2005

9. Marketing - SV Billboards, web, posters, magazines, ads in public transport  Shocking ads  Projects:  Food Without Cruelty  Education  Cats Campaigns: Anti-fur trade Animal testing Circuses Zoo Animal transportation

10. BUAD 280 Spring 2005

11. SVOBODA ZVIRAT  Closure of fur farm  Ban of animal testing for cosmetics  Monitoring of animal’s living conditions Accomplishments PETA  Closure of horse slaughter ops  Monkey experimenter arrested  GM stopped using pigs for crash tests

12. BUAD 280 Spring 2005 Questions?