Presentation on theme: "Even communications agencies need help communicating University of St. Thomas Masters of Business Communications Dan Bensman."— Presentation transcript:
Even communications agencies need help communicating University of St. Thomas Masters of Business Communications Dan Bensman
Typical Creative Agency Scenario Writer gives copy to designer Designer places copy into ad Meanwhile, client services rep hears from client – they have changes Writer asked to revise copy, designer’s work scrapped Accounting wonders why the project is over-budget
Creative agencies are often chaotic places to work Always aggressive deadlines Multiple clients & conflicting priorities Never-ending drive for higher profitability
That’s why most creative agencies have project management staff Project managers vital to day-to-day operations Keep projects moving from pitch to final delivery They “own” the workflow process
Why Do I Care About Project Managers? As a creative agency copywriter, I work with project managers every day Project managers, with their unique cross-departmental job functions, affect communications I think project managers can do more to make everyone’s job easier
What Did I Want to Learn? Where do people get their project communications? Is information shared equally? Are they satisfied with their project communications? Are project managers the right people to own project communications?
Research Question Can project managers improve the perceived quality of project communications in creative agencies?
Who Was Studied? Sample population: 130 Responses: 60 or 43% Hanley Wood Marketing: 55 Atomic Playpen: 50 ideapark: 25
Why These Companies? Similar in size, business model and project management strategies. All provide marketing, communications and advertising.
How Did I Reach Them? Accessed participants using Survey Monkey Asked 10 questions Survey required less than five minutes to complete
I receive the most frequent project communications from the following team members. Supervisor 14% Unsure 2% Project Manager 47% Client Services 34% Creative Lead 3%
Evaluate the following statement: “Some project team members receive more frequent communications than others.” Nearly 90 percent of respondents indicated that some employees receive more frequent communications than others.
Evaluate the following statement: “I find communications from project managers vital to project workflow.” 55 of 58 survey participants said communications from project managers vital.
Does the frequency of communication from project managers meet your needs? 43% said frequency of communications from project managers met their needs “always” or “most of the time” 26% said their needs were met “about half of the time” 21% indicated their needs were met “occasionally”
Do you think project managers should consider project communications a core job duty? All but one survey participant (98%) said project managers should consider project communications a core job duty
Research Question Can project managers improve the perceived quality of project communications in creative agencies? Yes
Recommendations: Information Source 47% said the most frequent project communications came from project managers, 35% identified client services. Dividing project communications duties between positions dilutes the message. Over 98 percent of respondents: project managers should consider project communications a core job duty. Give communications responsibility to project managers.
Recommendations: Information Sharing Overwhelming numbers said some are better informed than others. One source of project communications could provide balanced distribution of information. Give the job to project managers.
Recommendations: Satisfaction 43% said frequency of communications from project managers met their needs “always” or “most of the time.” Project managers as “go to” communications resource could raise overall satisfaction.