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 Introduction – (Mrunal Patel)  Game or not a Game??? – (Priyanka Patel)  Types of ARGs – (Dhaval Patel)

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Presentation on theme: " Introduction – (Mrunal Patel)  Game or not a Game??? – (Priyanka Patel)  Types of ARGs – (Dhaval Patel)"— Presentation transcript:

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2  Introduction – (Mrunal Patel)  Game or not a Game??? – (Priyanka Patel)  Types of ARGs – (Dhaval Patel)

3  www.reperio.ca www.reperio.ca  http://www.argn.com/ http://www.argn.com/  http://whysoserious.com/ http://whysoserious.com/  http://www.mirlandano.com/arg-quickstart.html http://www.mirlandano.com/arg-quickstart.html  http://news.bbc.co.uk/2/hi/africa/7638581.stm http://news.bbc.co.uk/2/hi/africa/7638581.stm  http://www.youtube.com/watch?v=1pd74It-yVo http://www.youtube.com/watch?v=1pd74It-yVo

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5  Telling and producing a story while the audience interacts with ARG › May converse with fictional characters › Ideas produced by players might be incorporated into plot  Direct interaction is not required to affect the narrative

6  In simpler words › New genre of games that encourages players to interact with fictional world using the real world to do it

7  You are spending some time exploring the internet  Someone points you to couple of sites  Tells you it’s a crazy mystery about some missing monkeys  So, you visit a site everyonelovesmonkeys.com

8  Everyonelovesmonkeys.com › Pictures of monkeys

9  Everyonelovesmonkeys.com › List of monkey zookeeper’s email addresses  bob@everyonelovesmonkeys.com bob@everyonelovesmonkeys.com  john@everyonelovesmonkeys.com john@everyonelovesmonkeys.com  evan@everyonelovesmonkeys.com evan@everyonelovesmonkeys.com  crazymonkey@crazymonkeyman.com crazymonkey@crazymonkeyman.com

10  Intrigued, you visit crazymonkeyman.com › Concern that monkeys have been replaced by robomonkeys!

11  What you have done? › Used your real world computer to explore a bit of fictional world › You have also solved your first ARG puzzle  You decide to send a little email to crazymonkey@crazymonkeyman.com to inquire more about his concerns crazymonkey@crazymonkeyman.com

12  You receive a reply  What you have done?

13  You communicated with the fictional world using your real world email  You notice a contact number and decide to give a call › Someone answers your call  What you have done?

14  Now you are interacting with a fictional world using your real world phone and your real world i.e., “you”

15  Conclusion › You were playing ARG when you were  Exploring the websites  Sending the email  Calling the phone number

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17  What is a game? › ….an activity which is essentially: Free (voluntary), separate [in time and space], uncertain, unproductive, goverened by rules, make-believe.” - Roger Caillois (1961)  4 Paradigms of a Game › Defined rules › Defined playing space › Set of components/game pieces › Win/Loss scenarios

18  Rabbit Holes  Puppet masters  Interactions  Real World Events

19  Compelling Storyline  Collaborative Gameplay  Delivery tools › Web pages › email messages › phone calls › print-based mailings

20  Dreadnot (1996) › http://web.archive.org/web/20000229151210/www.sfg ate.com/dreadnot/index.html  Blair Witch project (1999)  Go Games and Nokia Games  The Beast  I love Bees

21  Promotional Campaign developed by Microsoft and Dreamworks for Steven Spielberg's movie "Artificial Intelligence”  Clues planted in the postersDiscussion group - "Cloudmakers“ www.cloudmakers.org  3 million unique visitors by July

22  http://www.youtube.com /watc h?v=VeyskiiWRdI&featur e=related Launched in July 2004 to promote Halo2

23  Aim: To attract gamer and media interest in the Halo2 release.  Ilovebees.com seemed to be infected  Gamers help AI program (“the Operator”)  Operator’s Goal › Fix the spacecraft › Gather the crew members › Deactivate strange artifact (“The Artifact”) › Return to Halo time and fight (“The Covenant”) army

24  Successful experience with the ARG “The Beast”  3 storywriters › Storyteller › Community Lead › Technology and Sound effects

25  Assemble the story of the Operator  3 primary channels › Hidden HTML code, email exchanges, sound files, and images › Voice clips sent to payphones › A blog maintained by an imaginary character in the game

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27  The main goal is to create a buzz for the new product  Traditional marketing › Traditional ads are expensive › Time consuming › Often highly ineffective › Printed ads and commercials lacks power to create necessary buzz

28  Advertisement with ARG › Highly effective › Fairly inexpensive › Draws target audience into the story › Treasure hunting

29  One of the successful ARG of recent times  ARG was one of the major reason for the success of the film  Played across 75 different countries  More than 10 million participants  Used internet, mobile phones, real world events, videos etc

30  Known as 33 keys ARG  Mazda’s most successful marketing campaign  More than expected people took part in the ARG  Events occurred over four weeks  Took place across multiple platforms (Radio, online, etc.)  Game took place in Quebec (Canada)  Main Goal: Solve puzzles to find 33 keys hidden in different parts of Quebec

31  People win prizes by solving this ARG  Funded through participation fees, in game advertisement of other products  Example › Perplex City  200K prize money  Finding Receda Cube

32  Using ARG to solve real world problems  Introduce plausibility as a narrative feature to pull players into the game  Serious subject matter distinguish Serious ARGs from mainstream ARGs in design  Examples › World Without Oil › Traces Of Hope › The Black Cloud

33  Binding medium › ARG uses multiple media › Video games uses special software  Non player characters › ARG – Real time by puppet master › Computer AI  RPG vs. LARPG › ARG don’t have fixed rules › Players discover rules through trial and error

34  How secured it is for a real person to play in a real world?  Do alternate reality game damage children's social skills?  If ARG's can spark players to solve very hard fictional problems, could the games be used to solve real world problems?


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