Presentation on theme: "~Team grape candy’s challenge~ Study of Seven-Eleven."— Presentation transcript:
~Team grape candy’s challenge~ Study of Seven-Eleven
Find out Seven-Eleven around Asia business strategy Comparison between Japan and other countries Purpose of the project
“7-Eleven’s business strategy” Why we chose the topic? If you walk down the street, you may see the many 7-Eleven’s stores. We wondered why the phenomenon was appeared. Research Topic
Research Question How did Seven-Eleven developed? Are there what strategies?
Seven Sources 1:The Customer Satisfaction Research of Seven-Eleven stores in Hong Kong 2:Observations on the Marketing Strategies of Convenience Stores 3:Seven-Eleven in Taiwan 4:The process of international business model transfer in the Seven-Eleven group: US-Japan-China 5:Strategy Choices of Convenience Store Chains in China 6:Seven-Eleven Japan Co. 7:Success Factors Seven-Eleven in Thailand
Summary of seven sources Article1:Seven-Eleven in Hong Kong Customer satisfaction Article3:Seven-Eleven in Taiwan Adaption to the land Article4 and 5:Seven-Eleven in China mainland Adaption to the local Article2,6,7:Seven-Eleven in Japan. POS system, Distribution system
Common Points Customer satisfaction ・・・ Demands of products, services, environments POS Systems ・・・ Reflection of demands to each store Differences Accommodate themselves to local