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~Team grape candy’s challenge~ Study of Seven-Eleven.

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Presentation on theme: "~Team grape candy’s challenge~ Study of Seven-Eleven."— Presentation transcript:

1 ~Team grape candy’s challenge~ Study of Seven-Eleven

2  Find out Seven-Eleven around Asia business strategy  Comparison between Japan and other countries Purpose of the project

3 “7-Eleven’s business strategy” Why we chose the topic? If you walk down the street, you may see the many 7-Eleven’s stores. We wondered why the phenomenon was appeared. Research Topic

4 Research Question  How did Seven-Eleven developed?  Are there what strategies?

5 Seven Sources 1:The Customer Satisfaction Research of Seven-Eleven stores in Hong Kong 2:Observations on the Marketing Strategies of Convenience Stores 3:Seven-Eleven in Taiwan 4:The process of international business model transfer in the Seven-Eleven group: US-Japan-China 5:Strategy Choices of Convenience Store Chains in China 6:Seven-Eleven Japan Co. 7:Success Factors Seven-Eleven in Thailand

6 Summary of seven sources Article1:Seven-Eleven in Hong Kong Customer satisfaction Article3:Seven-Eleven in Taiwan Adaption to the land Article4 and 5:Seven-Eleven in China mainland Adaption to the local Article2,6,7:Seven-Eleven in Japan. POS system, Distribution system

7 Common Points  Customer satisfaction ・・・ Demands of products, services, environments  POS Systems ・・・ Reflection of demands to each store Differences  Accommodate themselves to local

8 Example: Fast Food Services In China

9 Individual concerns for research findings Why Seven-Eleven became so major in the world?

10 Relationship Business and English Do we have to use English in Business?

11 Summary of the Presentation Seven-Eleven is the top of the Convenience stores

12 Reference  John Christopher Walsh, Thanee Ngaochay (2011) Success Factors 7-Eleven in Thailand, 2010 International Conference on Business and Economics Research vol.1 © (2011) IACSIT Press, Retrieved from  Kar, Malobi and Yahagia, Toshiyuki (2009) The process of international business model transfer in the Seven-Eleven group: US – Japan – China.Asia Pacific Business Review, 15 (1). pp DOI: /  Sunil Chopra (2005), Seven-Eleven Japan Co., No journal (Article from Kellogg -School of Management), No doi, Retrieved from Eleven_Final_0205.pdf  Xu, Y., Ye, X., & Zhang, F. (2013). The customer satisfaction research of 7-ELEVEn stores in Hong Kong.  Journal of Service Science and Management, 6(1), doi: /jssm  Yasuyuki Takatori. (1998). Observations on the Marketing Strategies of Convenience Stores. The Society of English Studies (28), , ISSN:  Yukihito Sato (2009), Strategic Choices of Convenience Store Chains in China: 7-Eleven and FamilyMart, China Information March : 45-69, doi: / X  Yuko Matsumoto, (2012), 7-ELEVEN IN TAIWAN, No Journal of source, No doi data, Retrieved from


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