Presentation on theme: "Collecting Sport Objects and Experiences: Going Dutch! Tom Robinson Institute for Sport Studies Hanze University, Groningen."— Presentation transcript:
Collecting Sport Objects and Experiences: Going Dutch! Tom Robinson Institute for Sport Studies Hanze University, Groningen.
Objects £395.00 Ernest Shackleton £3,500.00 paulfrasercollectibles.com Edmund Hillary
Objects $600.00 Signed Old Ice Axe ~ 1930 Handmade Youth Skis Late 1800sPrice: $169.00xx $149.00 www.antique-skis.comwww.chesslerbooks.com
Types of Sports Memorabilia: Objects Part of the Sport Indirect Component Linked to the Person Commercial Sport Merchandise EquipmentProgramsFalse teethSongs BallsWooden RattlesLettersMouse mats CramponsTrophiesAutographsKey rings Turf(grass)MedalsPhotographsBaseball cards SkisTicketsPlayer ShirtsBottle Openers TarmacScarvesClothingMugs GlovesOlympic PinsHairFlags
Why Collect Sport Memorabilia? Sport is one of the world’s greatest social phenomenon The emotion and cultural inter relationships that sport evokes gives it an embedded place in society the unique interaction of sport activity, people and place has great significance in the culture of many countries and the lives of many people
Definition: Sport Memorabilia Sport items or sport experiences of personal and historical value. These items and experiences are directly or indirectly related to a sport or the experience of a sport.
Collecting Characteristics Collecting is generally considered normal 1 in 3 adults collect something love the pursuit, the hunt. ‘Having’ is secondary to the locating and obtaining
Consumer Behaviour approach Marketing of collecting products / brands “a form of materialistic luxury consumption” Collectors are the ultimate consumers and view buying in a different way than others motivations behind collecting ?
social psychological perspective Reasons why people collect are complex Many of these motivations are self enhancing needs Collectors construct ideas and concepts of themselves through collecting Collectors boost their self esteem Muensterberger (1994), McIntosh and Schmeichel (2004)
Other Collecting facts the paradoxical fear of completing expert consumers opportunity to be different, maybe admired seek approval solitary pursuit but desire for interaction
The Collecting Process 1 GOAL FORMATION 2 GATHERING INFORMATION 3 PLANNING AND COURTSHIP 4 THE HUNT 5 ACQUISITION 6 POST-ACQUISITION – 7 MANIPULATION / DISPLAY CATALOGING 8 RETURN TO STAGE 3 OR STAGE 1 McIntosh and Schmeichel (2004)
Sport Collecting and Serious Leisure Serious leisure is the systematic pursuit of an amateur, hobbyist, or volunteer core activity that is highly substantial, interesting, and fulfilling and where, in the typical case, participants find a career in acquiring and expressing a combination of its special skills, knowledge, and experience (Stebbins 1992 p.3).
Experience Sport Collecting No possession Memories and experiences Intangible Perishable Non commercial
Collecting Sport Experiences routes trails paths cycling, walking, climbing, running routes are all examples ‘sport experiences’ Four Day Marches Nijmegen (or Vierdaagse)
284 mountain tops named after Sir Hugh Munro. Beinn Alligin 986 Metres Munros of Scotland
The Sports Fantasy Camp: New Opportunities? Fantasy Camps are an opportunity for the average person to directly interact with important sports people, places and events from their pasts.
400 participants 5 days € 398 Full Board Transport to start and Finish Cycle shirt 4 clinics withHennie Kuiper, Time and diploma. Hennie Kuipers Fantasy Camp
1967 Tour de France Mont Ventoux Tommy Simpson memorial
Biggest One Day European Sporting Event? One day event 6am to Midnight 16,000 recreational participants 200 km First started in 1909 (Women 1985) Only 15 races held (Jan 1997) Estimated 2 million+ visitors Adventure Magic Meaning
Alternative Eleven City Races Weissensee - Austria Started 1974 many countries 1989 12 km long mountain lake in Austria village Weissensee ~ 6,500 Dutch
Conclusions Sport events, trails and attractions provide objects of memorabilia and at the same time stage unique ‘sport experiences’ and ‘experiences of sport’ - the best of both sport collecting worlds. Nostalgia plays an important part Under researched area Huge potential to create meanings markets and magic !