Facts 7-Eleven is the largest chain stores in convenience retailing industry. Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003
Facts 10,389 5,791 Number of Stores:
Japan vs. China Similarities Religion Confucius Differences Sensitive History Concentration and Development Government Policies
Japan vs. China Similarities High market demand Low confidence in online payment Telecom hurdles Outmoded shopping concepts Differences Bottom up vs. Top-down Level of IT diffusion
Activity Join Your Team For Some Fun!
Japan vs. United States Similarities –Developed Countries –GDP Differences –Individualist Culture –Cash vs. Credit –Technology –eCommerce Trust
Japan vs. United States
U.S. Centric Thinking eCommerce eBay –No Human Contact –Trust
Bridging the Gap Technology Culture
Bridging the Gap Strategies –Use existing distribution system –Creating new market –Low cost to consumer –Convenience –Is plan Short Sighted?
Bridging the Gap Moving in a new direction –Cash Payments –Human Contact
Bridging the Gap Examples –AOL –???
Conclusion Unique use of existing technology applied to culture Unique use of existing technology applied to culture.
45 minutes total minutes - discuss wistle at beginning (jolie) - introduce team mates - remove shoes - questionnaire - snacks 5 minutes - facts (claire) 5 minutes - china vs. japan (sabrina) 5 minutes - us vs japan (angie) 5 minutes (jolie) - us centric culture 5 minutes (sarah) - bridging the gap 5 minutes (angie) - briding the gap examples (aol - use pen) (backup ideas - 5 minutes If extra time, backup questions: (angie) - How do you feel about Japan being a cash based society? - Do you feel 7dream.com will have an impact on the Japanese culture? 1 minute (jolie) - conclusion statement