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7-Eleven Japan Venturing into e-Tailing Presented by: Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan.

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Presentation on theme: "7-Eleven Japan Venturing into e-Tailing Presented by: Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan."— Presentation transcript:

1 7-Eleven Japan Venturing into e-Tailing Presented by: Angela Copeland Claire Kao Jolie McCuistion Sarah Todnem Sabrina Yuan

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3 Remove shoes Questionnaire Snacks Whistle Activity

4 Facts 7-Eleven is the largest chain stores in convenience retailing industry. Approximately 26,000 7-Eleven franchise stores are operating worldwide, generated total sales of more than $36 billion in 2003

5 Facts 10,389 5,791 Number of Stores:

6 Japan vs. China Similarities Religion Confucius Differences Sensitive History Concentration and Development Government Policies

7 Japan vs. China Similarities High market demand Low confidence in online payment Telecom hurdles Outmoded shopping concepts Differences Bottom up vs. Top-down Level of IT diffusion

8 Activity Join Your Team For Some Fun!

9 Japan vs. United States Similarities –Developed Countries –GDP Differences –Individualist Culture –Cash vs. Credit –Technology –eCommerce Trust

10 Japan vs. United States

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12 U.S. Centric Thinking eCommerce eBay –No Human Contact –Trust

13 Bridging the Gap Technology Culture

14 Bridging the Gap Strategies –Use existing distribution system –Creating new market –Low cost to consumer –Convenience –Is plan Short Sighted?

15 Bridging the Gap Moving in a new direction –Cash Payments –Human Contact

16 Bridging the Gap Examples –AOL –???

17 Conclusion Unique use of existing technology applied to culture Unique use of existing technology applied to culture.

18 45 minutes total minutes - discuss wistle at beginning (jolie) - introduce team mates - remove shoes - questionnaire - snacks 5 minutes - facts (claire) 5 minutes - china vs. japan (sabrina) 5 minutes - us vs japan (angie) 5 minutes (jolie) - us centric culture 5 minutes (sarah) - bridging the gap 5 minutes (angie) - briding the gap examples (aol - use pen) (backup ideas - 5 minutes If extra time, backup questions: (angie) - How do you feel about Japan being a cash based society? - Do you feel 7dream.com will have an impact on the Japanese culture? 1 minute (jolie) - conclusion statement


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