Presentation on theme: "EBLIDA - MILAN – May 13th 2013 Diederik van Leeuwen, Director Stichting Bibliotheek.nl AN INTRODUCTION TO THE DUTCH E-BOOK PROGRAM."— Presentation transcript:
EBLIDA - MILAN – May 13th 2013 Diederik van Leeuwen, Director Stichting Bibliotheek.nl AN INTRODUCTION TO THE DUTCH E-BOOK PROGRAM
The Dutch libraries @ a glance 2 Libraries 2011 indicatief¹ # books (*1000) # lendings (*1000) # of lending 2010 Some key facts & figures (euros) NL inhabitants: 16.7 mln Subsidies (local): 500 mln py Government: 80 mln py (incl Nat. Library and innovation budget BNL 18 mln) Holdings: 6 mln (17,lm incl universities) Copies: 33 mln total Lending: 100 mln py by 4 mln members Spend on media around 60 mln py BNL facilitates digital activities including buying licencees, creating national catalogue, databanks, etc
E-library Infrastructure 3 Content 500 + eBooks online (2,000 end ‘13) Streamed music Apps (with 1.000 + free eBooks) Literature webcontent Datawarehouse - DWH Basic reports Data enriched Marketing output Portal-strategy SEO-strategy Social media strategy Campaigns National Catalogue Searching / finding / ordering 160 library content synchronised National Library content Data banks, (open) sources Website-as-a-services Live around 40 websites 120 to go Widgets (around 100) White label structure
Market e-books Market drivers for e-books* 4 Content (volume & quality) Devices (availability) Consumer behavior Internet (coverage) Pricing *) E-books in NL are not books but services (VAT 21%)
BooksMusicFilms & TV Magazines & News Aanbieders New business models set new standards for reading 5 advertisements subscriptions Freemium PAY PER USE Cheap technology Vouchers File sharing Internet business modellen
Next step in reading-revolution is taken place in NL: 6 From print To digital From Owning To USE Change in technology Change in business models Own books Download e-books Lending booksRead e-books streamed Library
Model 1 Head titles (< 1 year old) Library offers e- books simular to book-sellers / retail with extra service & in context, no discount Patron pays per title Model 2 Shoulder titles (1 – 3 year old) Library offers e- books for additional subscription fee (EUR 20,- py) This budget is available for buying e-book licencees Model 3 Long tail titles (3+ year old) Library offers e- books uncapt to regular members, no additional fees will be charged. Budget is made available by (local) governement.
E-books results NL Available (uncaped, streamed/online): 500+ titles for ‘members only’ – price on average EUR 625,- per title p/y In app’s: selection of 1,000+ titles and 26 special ‘galery of honour’ e-books – development app around 25k, cost for epubs around EUR 30,- per title Nearly 100 titles in ‘Read More’ campaign also for non-members – includes our own e-reader software (development cost around 25k only) and lead-generation tool Plus over 40,000 right-free titles (Gutenberg) – licence for catalogue around EUR 40k per year Coming up Contract with over 1,000 titles (Autumn 2013) with largest publisher in Holland @ new e-book platform for libraries connected to publishers directly – expected costs: pre-paid non-refundable fee of EUR 500,- per title and EUR 0,36 per lending Holiday-app: 25 titles in an app (Android/Apple) available as download for holiday’s (Summer, Autumn, X-mas) – expected costs EUR 2,000 per titles for 1 - 2 months downloadable Trial is being prepared – direct contacts with publishers are productive
‘Read More’ Campaign Only 100 e-books Budget licencees 100k Budget media 400k Results: Over 50,000 new readers in 4 months 25% of all inhabitants took notice of campaign Positive contribution to (digital) library proposition Locations and events contact us for ‘next round’
Commercial companies have strong advantages over libraries, however libraries have some strong USP’s Traditional bookseller transfering (Barnes & Nobles) Online bookseller (Amazon) Startups e-books lending The library 11 Success valuesweakstrong Technology/time to market Marketing power ‘Deep pockets’ Volume of digital collection Span of (digital) collection Independ. & Inspiring Guide Fysical/Digital Proposition mln Revenues48,077 mln23 mln Marketing1,630 mln3 mln Technology2,909 mln10 mln Strategy Barnes & Noble – inspiring?! continue to invest in the digital business to fuel NOOK use infrastructure to deliver e-content wirelessly/online utilize the strong Barnes & Noble brand and retail footprint to attract customers to multi-channel platform develop innovative technology expand its distribution channels through strategic partnerships with hardware, software and retail partners Relative Position Potention when libraries join forces and digitize strongly
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