Presentation on theme: "INCREASE REVENUES WITH ‘STAR’ PRODUCTS Created for service-oriented businesses, with little or no current retail By Jacquelyn Overcash, get fresh."— Presentation transcript:
INCREASE REVENUES WITH ‘STAR’ PRODUCTS Created for service-oriented businesses, with little or no current retail By Jacquelyn Overcash, get fresh
What is a ‘STAR’ Product? A product used in professional treatments and that is also available in retail sizes. A BEST seller at retail…a product that elicits rave reviews for what it does, how it smells and feels on the body. The Price is Right…the item’s perceived value and quality is consistent with the retail price.
Identify if you have a ‘STAR’ Product Talk to your Massage Therapists –Have they used the product? –Do they like the product? –Do they have feedback from customers on the products used in treatments?
Train Staff Front Desk Staff –Knowledge of Services & Products – All staff need to be trained on any treatments or services provided and on retail products sold. –Testimonies - An honest and personal recommendation is a great selling tool. –A Warm Smile – The first impression is very important to a client’s overall experience. A friendly “please let me know if you have any questions” is always a winning approach.