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Chapter 21.1. manufacturer the customer  The path a product takes from its producer (manufacturer) to the final user (the customer)

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Presentation on theme: "Chapter 21.1. manufacturer the customer  The path a product takes from its producer (manufacturer) to the final user (the customer)"— Presentation transcript:

1 Chapter 21.1

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3 manufacturer the customer  The path a product takes from its producer (manufacturer) to the final user (the customer)

4  Move products from the manufacturer to the final user  Also known as middlemen ownership  Classified based on whether or not they take ownership of the product

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15 Skim through Chapter 21.1 in the textbook and complete the following questions Page 453 – questions 1-3 Page 459 – questions 3, 4, 5 Use each of these words in a sentence that illustrates your understanding of its definition Channel of DistributionWholesalers Rack JobbersDirect Distribution Drop ShippersIndirect Distribution Brick and Mortar retailersIndustrial market e-tailingIntermediaries


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