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VPELA Growth Areas Seminar 1 “The DNA of Enterprise Based Development: Towards a Polycentric City” Brian Haratsis 28 January 2012.

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Presentation on theme: "VPELA Growth Areas Seminar 1 “The DNA of Enterprise Based Development: Towards a Polycentric City” Brian Haratsis 28 January 2012."— Presentation transcript:

1 VPELA Growth Areas Seminar 1 “The DNA of Enterprise Based Development: Towards a Polycentric City” Brian Haratsis 28 January 2012

2 Australian City Building Based on residential expansion (see UGB, Growth Areas, Urban Footprint etc) Needs to be refocused on employment and lifestyle to generate sustainable transport and housing costs 2

3 Australian City Building City building approaches have not been modified to include: ◦Service sector employment ◦Freight and logistics ◦Health oriented developments (No. 1 Employer) ◦Ageing ◦Information Technology ◦Resource Development (FIFO) etc. 3

4 Australian City Building Enterprise based approach would acknowledge the primacy of employment over other planning objects. Many innovative approaches possible: ◦Building trades ◦Home centres ◦Sustainability centres ◦Satellite offices ◦Service trades centres 4

5 Australian City Building New approach to green fields development where ‘enterprise’ overtakes ‘urban design’. Activity Centre Sustainability Criteria 5

6 Activity Centre Criteria Economic %land area for cars %private invest/total Delivery/staging Employ in TOD destination Jobs/m2 for employment Financial return Environmental % intermodal use Land use efficiency ratio % non vehicle trips Design/subtropical %use of PT Social Activity level Persons/vehicles Working & resident pop. Max walkable catchment Visitations level Level of 18/7 activity Housing diversity mix Vehicles/household Activity Centre Principles Economic Maximum leverage of private investment Max usage of PT usage per $ invested Max employment Minimise deliverability risk Environmental Change travel behaviour Maximise PT uses Max TOD effectiveness Max land use efficiency Social Create Sense of Place Create self-containment lifestyle Neighbourhood integration

7 Australian City Building Lack of understanding of employment/ economic sustainability is the key factor preventing the emergence of polycentric cities. Emerging examples & thinking: ◦North Lakes (QLD) ◦Joondalup/ Alkimos (WA) ◦Norwest Business Park ◦Bromelton/ Moorebank/ Kalkallo – Freight & Logistics ◦Airport Cities ◦Port Cities (e.g. Port of Brisbane, Port of Melbourne) 7

8 Australian City Building From business parks to mixed use nodes to specialised transport nodes  new forms of activity. 8

9 National Policy Position Federal Government – Gone Fishing States: ◦NSW: Growth Areas/ Central Place Theory/ freight & logistics ◦WA: No growth boundaries/ new Activity Centre Guidelines require employment and mixed use/ Central Place Theory/ Corridor requirements ◦VIC: UGB/ Main St based Central Place/ Employment Land designation/ freight & logistics ◦QLD: Urban footprint/ Main St based Central Place/ Freight & Logistics/ New Towns (e.g. Springfield) All ‘place’ based not required to achieve outcomes except WA. 9

10 TYPEKEY OBJECTIVES EXAMPLES CBD (Centre Type) JobsExisting: Sydney CBD ( QVB/ Galleries/ Barangaroo) Melbourne CBD ( QV/ Melbourne/ Docklands) Brisbane (Southbank) Parramatta (Civic Place) Proposed: Perth (Belmont Racecourse/ Burswood Peninsula/ Waterfront) REGIONALHousing density and jobs Existing Rouse Hill, Chatswood Homebush, Joondalup, Caroline Springs, Ipswich Proposed: Varsity Lakes, Springfield, Craigieburn, Leppington, Coomera, Yanchep, Lockerbie LOCALLifestyle (urban development – live, play and work) Existing: Subiaco, St Mary’s (Sydney) Proposed: Edmondson Park, Alkimos, Alma Vale, Rockbank, Kaduna Park TOD Hierarchy

11 Norwest Business Park, NSW

12 Cardinia Road Employment Precinct, VIC

13 Springfield, QLD

14 TOD Mixed use – retail, residential and community Good public realm Rouse Hill Regional Centre, NSW

15 Why? Transformed 80 hectares of derelict industrial land into a vibrant, cosmopolitan community redevelopment Lifestyle for over 1 500 residents - 3km from the Perth CBD Creating a neighbourhood with work, live and play opportunities Lower scale – trying to create employment TOD Residential and commercial adjacent Main street retail Subiaco TOD, WA

16 Residential and community Retail fronting Main Street and residential Mixed use retail, residential and office TOD Subiaco TOD, WA

17 New station location proposed in town centre Opportunity for integrated bus and rail interchange 1 st floor linkage to retail and entertainment Maroochydore, QLD

18 Proposed major activity centre Core retail 25,000 sqm Council offices 10,700 sqm Library and major performing arts centre Car parking and public open space provisions Casey Town Centre, VIC

19 Incorporating cafes, retail, office and residential 47,000 sqm of total retail floor space 124 speciality shops on 5 levels 60,000 sqm of office 8,702 sqm of other tenancies 1,500 underground car spaces Queen Vic Village, VIC

20 DNA of Place Making Critical Mass to realise full potential Financial Viability Retail/commercial/high density residential/ POS Seamless Connectivity / Access Night time Economy /Passive Surveillance Public / Private Transport Integration Living Streets/ Multi-Cultural Focal Point Community, Governance Good pedestrian linkages Security and surveillance

21 Economic Indicators Economic Benefits Social Benefits Activity levels Visitation frequency Increased access / MultipliersTotal Visitation movement levels Expenditure levelsIncreased personal time Traffic movement Increased productive time decreased trip generation and length Sectoral MultipliersEmployment Community development Sales/ volume/ output Increased RTDdiversity / culture Increased wealth levels Increased Employment Profits Products Research and development Multipliers

22 Economic BenefitsSocial Benefits Efficiency Population density Safety levels Cost reduction/ Public infrastructure Security levels Avoidance usage Noise levels Energy usage Pollution levels Maintenance Environmental sustainability Waste levels Community engagement Public service usage Accommodate ageing persons Female participation as “safe” Spatial/ Locational Property Values Increased synergies / linkages Geographic Construction/ investment Urban character enhancement impact Sales Investment certainty Critical mass Land usage Economic Indicators

23 WA: A New Approach? 23

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