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1 Fahrländer Partner AG Raumentwicklung Eichstrasse 23 8045 Zürich 30 May 2014 Segmentation of demand in the retail property market: Schemata Source: Fahrländer.

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Presentation on theme: "1 Fahrländer Partner AG Raumentwicklung Eichstrasse 23 8045 Zürich 30 May 2014 Segmentation of demand in the retail property market: Schemata Source: Fahrländer."— Presentation transcript:

1 1 Fahrländer Partner AG Raumentwicklung Eichstrasse Zürich 30 May 2014 Segmentation of demand in the retail property market: Schemata Source: Fahrländer Partner & CSL Immobilien

2 2 Retail property market: Dimension Source: Fahrländer Partner & CSL Immobilien. high Type of business Consumption motivation Profitability per unit area shopping passing trade linked purchases planned purchase regular customers one-stop purchase low high travel-readiness low travel-readiness

3 Type of business Consumption motivation high travel-readiness low travel-readiness Retail property market: Segmentation of demand 1 Service purveyors4 Specialist retailers7 Retail chain stores 2 Out-of-town shopping5 Location generalists8 Retail warehouses 3 Neighbourhood shops6 Traditional retailers9 Department stores Source: Fahrländer Partner & CSL Immobilien. shopping passing trade linked purchases planned purchase regular customers one-stop purchase

4 Type of business high travel-readiness low travel-readiness Retail property market: Segmentation of demand Source: Fahrländer Partner & CSL Immobilien. planned purchase regular customers one-stop purchase shopping passing trade linked purchases Consumption motivation 1 Service purveyors4 Specialist retailers7 Retail chain stores 2 Out-of-town shopping5 Location generalists8 Retail warehouses 3 Neighbourhood shops6 Traditional retailers9 Department stores

5 Consumption motivation Type of business High travel-readiness low travel-readiness Retail property market: Segmentation of demand Source: Fahrländer Partner & CSL Immobilien. 1 Service purveyors4 Specialist retailers7 Retail chain stores 2 Out-of-town shopping5 Location generalists8 Retail warehouses 3 Neighbourhood shops6 Traditional retailers9 Department stores planned purchase regular customers one-stop purchase shopping passing trade linked purchases Type of business High travel-readiness low travel-readiness planned purchase regular customers one-stop purchase shopping passing trade linked purchases Consumption motivation


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