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Bachelor of Retail and Business Management [BRBM]

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Presentation on theme: "Bachelor of Retail and Business Management [BRBM]"— Presentation transcript:

1 Bachelor of Retail and Business Management [BRBM]
Associate Professor Jonathan Elms (Sir Stephen Tindall Chair of Retail Management) and Dr Andrew Murphy School of Communication, Journalism and Marketing

2 New Zealand’s first named retail degree programme
Developed in partnership with the retail industry Flexible: a 3-year (full-time) degree also available part- time, at the Albany campus and via distance learning Students specialise in retail operations, buying, merchandising, marketing, team leadership & strategy Includes internships in each ‘year’ of the degree for practical on-the-job learning experiences and industry connections Graduates combine generic business skills with retail- specific expertise, ready for managerial and leadership roles in stores, online environments and support functions

3 Structure Foundation: 100-Level papers
Operations and Support: Level papers Strategy: 300-Level papers Specialism: Minor (200- and 300-level in a range of subjects) Internships: at 100-, 200- and 300-level

4 Core Papers: 100-level (15 credits) 290.102 Fundamentals of Retailing
Retail Law Introduction to Business Data Analysis Accounting Principles of Marketing Economics Manangement Information Systems Organisations and Management Retail Practice Internship

5 Core Papers: 200-level (15 credits) 290.202 Retail Operations
Retail Buying and Planning Store Design and Visual Mechandising Organisational Behaviour Strategic Marketing Management Consumer Behaviour Logistics and Supply Chain Fundamentals Retail Knowledge Internship

6 Core Papers 300-Level (15-30 credits)
Retail Strategy & Business Planning (15) Retail Experience Internship (30) Managing Services (15)

7 Minors (specialism) Minors
Business Information Systems and Electronic Commerce Design (based at the Wellington campus) Management and Entrepreneurship Marketing Logistics and Supply Chain Management (block-taught at Albany) Students may complete minors from any undergraduate degree within the University for which recognised minors are specified

8 Contacts Jonathan Elms Liz Eckhoff

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