6 our background| Retail StrategiesDecision Data Resources seeks simple solutions to complex problems. As a result, we offer an extensive and unparalleled selection of geographic, demographic and socio-economic data products as part of our industry leading web-based software solutions.Retail Specialists has completed transactions with nearly every retail and restaurant concept operating in the Southeastern United States. A deep team of experienced and well connected retail real estate professionals.
7 our team: by the numbers | Retail Strategies29 Team Members125 Years of Retail Real Estate Experience4 Average Clients Per Team Member4 Offices: Birmingham, Fort Worth, New Orleans andNew York City (coming late spring 2015)
8 2014 success 250 New Retail Projects in Our Client Communities | Retail Strategies250 New Retail Projects in Our Client Communities$875 Million Dollars in New Retail Sales5000 New Jobs in Our Client Communities
9 2014 recruitment 6000+ Marketing Communications | Retail StrategiesMarketing Communications2000+ Face to Face Meetings$100 Million Dollars Negotiated in Retail IncentivesRetail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential
10 our process. your advantage. | Retail StrategiesMarket Research & AnalysisStrategic PlanningRetail RecruitmentProperty OwnersDevelopersBrokersIncreased Tax RevenueJob CreationIndustrial RecruitmentImproved Quality of Life
14 tapestry segmentation | Retail StrategiesSegmentation 101Segmentation systems operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes—“like seeks like.” These behaviors can be measured, predicted, and targeted. Esri’s Tapestry Segmentation system combines the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of various lifestyle classifications or segments of actual neighborhoods with addresses—distinct behavioral market segments.What is Tapestry Segmentation?Tapestry Segmentation represents the fourth generation of market segmentation systems that began more than 30 years ago. The 65-segment Tapestry Segmentation system classifies US neighborhoods based on their socioeconomic and demographic compositions. The power of Tapestry Segmentation allows you to profile consumers and constituents.Who Should Use Tapestry Segmentation?All companies, agencies, and organizations need to understand consumers/constituents in order to supply them with the right products and services and to reach them via their preferred media. These applications require a robust segmentation system that can accurately profile these diverse markets. The versatility and predictive power of Tapestry Segmentation allow users to integrate their own data or national consumer surveys into Tapestry Segmentation to identify their best market segments andreach them through the most effective channels.
15 peer analysis City State Population (2010) Population (2013) | Retail StrategiesCityStatePopulation (2010)Population (2013)Population (2018)Households (2013)Average Household Income (2013)Total Retail Expenditures (2013)Fort MadisonIA11,05110,90910,5624,381$53,723$86,368,699WorthIL10,78910,88211,1174,338$57,488$89,459,104MonroeWI10,82710,85610,9274,775$56,262$97,260,113TroyMO10,54010,74211,2433,949$57,117$80,856,446LawrenceburgKY10,50510,72311,2654,281$55,760$86,234,281Wood River10,65710,59210,4294,431$53,107$86,462,502Fort Knox10,12410,50911,4692,468$53,764$48,433,735River Grove10,22710,31510,5414,146$55,701$83,618,933Union10,20410,29310,5143,898$56,660$79,697,222Carroll10,10310,14610,2524,362$56,782$88,797,452LondonOH9,9049,8879,8423,969$53,138$77,689,246BristolPA9,7269,7729,8823,972$56,639$81,051,361Brentwood9,6439,6849,7874,398$53,586$86,633,211Steger9,5709,6719,9243,881$52,276$75,147,958HowellMI9,4899,5659,7494,060$52,401$78,826,686LaSalle9,6099,5419,3704,007$54,811$79,781,293St. Francis9,3659,4589,6914,539$55,016$91,049,934Rochelle9,5749,4379,1013,728$55,341$74,893,581North College Hill9,3979,3499,2303,828$52,440$74,268,483Reedsburg9,2009,2939,5293,777$53,724$74,409,317Tomah9,0939,2449,6233,944$52,059$76,256,648Maysville9,0119,1779,5873,885$55,205$78,119,502Sturgeon Bay9,1449,1679,2234,290$52,210$83,036,210Sheffield Lake9,1379,1539,1913,730$56,673$76,122,735The Peer Analysis focuses on identifying cities across the Midwestern United States that are similar to the City of LaSalle from an economic and demographic perspective.
16 Potential # of Retailers gap analysis| Retail StrategiesCategoryGapPotential # of RetailersPotential Square FeetClothing Stores$22,021,762330,000Building Materials including Paint$19,191,281180,000Specialty Food Stores$14,872,06920,000Electronics Stores$13,450,872Sporting Goods Stores$11,665,32125,000Full-Service Restaurants$10,222,97715,000Hobby, Toys and Games Stores$6,387,619Jewelry Stores$6,176,8595,000Health and Personal Care Stores$5,176,49410,000Optical Goods Stores$3,609,708Automotive Parts$2,858,3817,000TOTAL$115,633,34315242,000The Gap Analysis is a summary of the primary spending Gaps segmented by retail category. It measures actual consumer expenditures within the City’s trade area and compares it to the potential retail revenue generated by retailers in the same area. The difference between the two numbers reflects leakages, or the degree to which consumers travel outside the community for certain retail goods and services. The Gap analysis is a useful tool to gauge retail supply and demand within the community.The summary includes the Number of Retailers Targeted in Plan. These figures represent the number of retailers potentially required to fill the particular Gap in each category.
17 Strategic Retail Recruitment Plan | Retail Strategies
19 property catalog | Retail Strategies Market: LaSalle, Illinois # on AerialAddressProperty Name/ DescriptionComments1E 5th Rd, 61301Rotary Park- Exit needs devlopmentLong term development strategy2th Street, 61301Small Vacant SiteRecruit/ Build to suit3Joliet Street, 61301Save a Lot4Joliet Street, 61301Closed BakeryRecruit/ Improve Tenant Mix5rd Street, 61301New Dollar General6rd Street, 61301Corner closed gas station and vacant building7rd Street, 61301Office Building For Sale8rd Street, 61301Illinois Valley Food and Deli9rd Street, 61301Vacant site owned by City10Creve Coeur Street, 61301New BuildingRecruit/ Lease Space11rd Street, 61301Vacant site next to new Subway12rd Street, 61301Former Mobile One13th Street, 61301Houses to RedevelopRedevelop/ Higher and better use14Shooting Park Road, 61301House on good site15Shooting Park Road and Hwy 251, 61354Vancant Land16Wenzel Road, 61301Vacant Kmart17Wenzel Road, 6130160+ Acre SityRecruit/ Big Box Development18Wenzel Road, 61301Vacant Site19Wenzel Road, 61301Cleer Property2024th Street and St Vincents Ave, 61301Vacant city owned property21St. Vincents Ave, 61301Propert For Sale22Chartres Street, 61301Sports Complex23Chartres Street, 61301Doctor Monroe Property24St. Vincents and N 2979th Rd, 6130125N 30th RoadChurch Property in Tiff District26I-80 & Hwy 178Frontier Lodge Property
20 development zones & focus areas | Retail StrategiesBig Box Recruitment and DevelopmentLong term Redevelopment Zone
25 daily execution Retail Recruitment On Demand Reporting | Retail StrategiesRetail RecruitmentExecuting the Strategic Retail Recruitment PlanOutbound Calls and Follow UpTrade Show MeetingsTrade Show Follow UpContact Land OwnersDevelopment OpportunitiesRedevelopment OpportunitiesRepositioning OpportunitiesIdentify DevelopersIntroduce DevelopersOn Demand ReportingMarket MaximizationIncentives Consulting
26 ICSC Deal Making Conferences 2015 retail conference representation| Retail StrategiesICSC Deal Making ConferencesLas VegasNew York City 2015DallasAtlanta 2015ChicagoOrlando 2015Oklahoma City 2015New Orleans 2015Charlotte 2015Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential
28 The Home Depot – Sylacauga, AL PetSense – LaGrange, Georgia success stories| Retail StrategiesThe Home Depot – Sylacauga, ALMarket analysis showed the need for a home improvement store in the Sylacauga market. Hired by the city, our team approached all major building supply chains, including Home Depot, with very flexible deal terms on municipally owned property. With creative persistence and continuous follow up, Home Depot decided to locate their first rural store in Sylacauga.PIGGLY WIGGLY – ARAB, ALPiggly Wiggly is expected to create jobs, represents an investment of $2 million to $3 million and is expected to generate $8 million in annual gross sales. The new grocery operator is moving into a former Food World location that has been vacant for approximately 10 years. It was critical that the City of Arab find a tenant to eliminate the largest available space in the market in order to successfully recruit new retail in the future. PetSense – LaGrange, GeorgiaPage Estes with the LaGrange/Troup County Chamber was approached by a Texas commercial real estate broker representing a local LaGrange shopping center. The broker was targeting a national pet store chain and needed the Chamber's help in providing research specific to the property. Ms. Estes contacted the city's retail consultant, Retail Strategies, regarding the request and within a couple of hours was able to provide a pet store specific research report. Within 30 days, PetSense agreed to open a 7,000 square foot store in a Publix anchored shopping center.
29 WASHINGTON, North Carolina Wal-Mart Neighborhood Market success stories| Retail StrategiesZAXBY’sWASHINGTON, North CarolinaDue to Retail Strategies’ research, a need for quick service restaurants was identified in Washington, North Carolina. Retail Strategies contacted Zaxby’s and made introductions to the property owner. Zaxby’s has plans to be operational by year-end 2013.Shoppes At Legacy ParkTuscaloosa, ALRetail Strategies played an integral part in negotiating a $16.57 million incentive policy for a $62 million 250,000 square foot shopping center in Tuscaloosa, AL. The new retail shopping center will cover 16.2 acres and bring $37.2 million in sales tax revenue annually, provide 500+ jobs to city, raise $430,000 annually, for city schools, and will bring more than a dozen new to market national retailers to Tuscaloosa.Wal-Mart Neighborhood MarketLaGrange, GAMarket research indicated a demand for grocery in LaGrange, GA. Through our process we identified Wal-Mart Neighborhood Market as a potential retailer to fill the grocery GAP. Through representation at several retail conventions and outbound phone call with follow up, Wal-Mart Neighborhood Market announced a location in LaGrange in June of 2014.
30 Ezell’s Fish camp – Jasper, Alabama WINN DIXIE – COVINGTON, LOUISIANA success stories| Retail StrategiesEzell’s Fish camp – Jasper, AlabamaLongtime Brangus Steak House owner Lonnie Baxter announced to his staff last December that he was retiring and would close his restaurant by the end of the summer after 18 years. He turned to Linda Lewis, executive director of the Chamber of Commerce of Walker County, after reading in February that the local chamber had hired Birmingham-based Retail Strategies to market Jasper and Walker County. “Within three weeks of contacting Linda, I had a Letter of Intent in my hands. As part of the grand opening, the chamber’s Lewis acknowledge Charles Branch and Todd Becker of Retail Strategies, which played a key role in brokering the restaurant dealWINN DIXIE – COVINGTON, LOUISIANAWorking with our strategic alliance partners, Retail Specialists, we recruited a ground-up, remodeled Winn Dixie to Covington, Louisiana. Construction was completed in February 2010.Also in working with our strategic alliances, we were able to recruit a remodeled Winn Dixie to Inverness Corners in Birmingham, Alabama. It is the first new store opening for Winn Dixie in Alabama in 10 years.T.J Maxx, Petco,Hobby Lobby, & Shoe Show,Jasper, AlabamaRetail Strategies created success in Jasper by executing Jasper’s Strategic Recruiting Plan by working with a developer, property owner, City officials, and the Chamber to put a deal together to redevelop the Jasper Square Shopping Center and bring T.J. Maxx, Petco, Hobby Lobby, & Shoe Carnival to the market. The redevelopment will create approximately 100 jobs and bring in more than $500,000 a year in sales tax for the city.
31 your team | Retail Strategies ExecutivesClient ManagementRecruitment&ResearchMarketingRetail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential
32 engagement & timeline | Retail Strategies Engagement Research Market AnalysisOn-Demand ReportingMarket and Trade Area ConsultingProperty Catalog & Retail RecruitmentRepresentation at Retailer ConventionsTimelineDay 1: Partnership BeginsDay 30-60: In-Market Analysis PerformedDay 90: Strategic Plan Complete & PresentedExecution & Conference RepresentationDecember of Each Year – Research Updated
33 $6-10 Million $45 Million $3-$6 Million $1-$3 Million Local - $400,000 Average annual local sales tax collections at 4%$45 Million$6-10 MillionLocal - $400,000Local - $1,800,000$3-$6 Million$1-$3 MillionLocal - $240,000Local - $120,000120 18th Street South Birmingham, Alabama
34 Questions? Thank you.Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | |