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Retail Strategies We Make Retail Happen.

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Presentation on theme: "Retail Strategies We Make Retail Happen."— Presentation transcript:

1 Retail Strategies We Make Retail Happen.
Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | |

2 retail trends “70% of Retailers will open a new store in 2015”
| Retail Strategies “70% of Retailers will open a new store in 2015” *SCT

3 retail trends | Retail Strategies

4 retail trends | Retail Strategies

5 site selection process
| Retail Strategies

6 our background | Retail Strategies Decision Data Resources seeks simple solutions to complex problems. As a result, we offer an extensive and unparalleled selection of geographic, demographic and socio-economic data products as part of our industry leading web-based software solutions. Retail Specialists has completed transactions with nearly every retail and restaurant concept operating in the Southeastern United States. A deep team of experienced and well connected retail real estate professionals.

7 our team: by the numbers
| Retail Strategies 29 Team Members 125 Years of Retail Real Estate Experience 4 Average Clients Per Team Member 4 Offices: Birmingham, Fort Worth, New Orleans and New York City (coming late spring 2015)

8 2014 success 250 New Retail Projects in Our Client Communities
| Retail Strategies 250 New Retail Projects in Our Client Communities $875 Million Dollars in New Retail Sales 5000 New Jobs in Our Client Communities

9 2014 recruitment 6000+ Marketing Communications
| Retail Strategies Marketing Communications 2000+ Face to Face Meetings $100 Million Dollars Negotiated in Retail Incentives Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential

10 our process. your advantage.
| Retail Strategies Market Research & Analysis Strategic Planning Retail Recruitment Property Owners Developers Brokers Increased Tax Revenue Job Creation Industrial Recruitment Improved Quality of Life

11 our research | Retail Strategies

12 our research DEMOGRAPHIC REPORTS Detailed Demographics
| Retail Strategies DEMOGRAPHIC REPORTS Detailed Demographics Age by Gender Age by Income Household Wealth Income and Disposable Income Consumer Behaviors Consumer Attitudes TAPESTRY SEGMENTATION ANALYSIS PEER ANALYSIS RETAIL SPENDING REPORTS Consumer Expenditures RETAIL GAP ANALYSIS RETAIL VOID ANALYSIS

13 basecamp | Retail Strategies

14 tapestry segmentation
| Retail Strategies Segmentation 101 Segmentation systems operate on the theory that people with similar tastes, lifestyles, and behaviors seek others with the same tastes—“like seeks like.” These behaviors can be measured, predicted, and targeted. Esri’s Tapestry Segmentation system combines the “who” of lifestyle demography with the “where” of local neighborhood geography to create a model of various lifestyle classifications or segments of actual neighborhoods with addresses—distinct behavioral market segments. What is Tapestry Segmentation? Tapestry Segmentation represents the fourth generation of market segmentation systems that began more than 30 years ago. The 65-segment Tapestry Segmentation system classifies US neighborhoods based on their socioeconomic and demographic compositions. The power of Tapestry Segmentation allows you to profile consumers and constituents. Who Should Use Tapestry Segmentation? All companies, agencies, and organizations need to understand consumers/constituents in order to supply them with the right products and services and to reach them via their preferred media. These applications require a robust segmentation system that can accurately profile these diverse markets. The versatility and predictive power of Tapestry Segmentation allow users to integrate their own data or national consumer surveys into Tapestry Segmentation to identify their best market segments and reach them through the most effective channels.

15 peer analysis City State Population (2010) Population (2013)
| Retail Strategies City State Population (2010) Population (2013) Population (2018) Households (2013) Average Household Income (2013) Total Retail Expenditures (2013) Fort Madison IA 11,051 10,909 10,562 4,381 $53,723 $86,368,699 Worth IL 10,789 10,882 11,117 4,338 $57,488 $89,459,104 Monroe WI 10,827 10,856 10,927 4,775 $56,262 $97,260,113 Troy MO 10,540 10,742 11,243 3,949 $57,117 $80,856,446 Lawrenceburg KY 10,505 10,723 11,265 4,281 $55,760 $86,234,281 Wood River 10,657 10,592 10,429 4,431 $53,107 $86,462,502 Fort Knox 10,124 10,509 11,469 2,468 $53,764 $48,433,735 River Grove 10,227 10,315 10,541 4,146 $55,701 $83,618,933 Union 10,204 10,293 10,514 3,898 $56,660 $79,697,222 Carroll 10,103 10,146 10,252 4,362 $56,782 $88,797,452 London OH 9,904 9,887 9,842 3,969 $53,138 $77,689,246 Bristol PA 9,726 9,772 9,882 3,972 $56,639 $81,051,361 Brentwood 9,643 9,684 9,787 4,398 $53,586 $86,633,211 Steger 9,570 9,671 9,924 3,881 $52,276 $75,147,958 Howell MI 9,489 9,565 9,749 4,060 $52,401 $78,826,686 LaSalle 9,609 9,541 9,370 4,007 $54,811 $79,781,293 St. Francis 9,365 9,458 9,691 4,539 $55,016 $91,049,934 Rochelle 9,574 9,437 9,101 3,728 $55,341 $74,893,581 North College Hill 9,397 9,349 9,230 3,828 $52,440 $74,268,483 Reedsburg 9,200 9,293 9,529 3,777 $53,724 $74,409,317 Tomah 9,093 9,244 9,623 3,944 $52,059 $76,256,648 Maysville 9,011 9,177 9,587 3,885 $55,205 $78,119,502 Sturgeon Bay 9,144 9,167 9,223 4,290 $52,210 $83,036,210 Sheffield Lake 9,137 9,153 9,191 3,730 $56,673 $76,122,735 The Peer Analysis focuses on identifying cities across the Midwestern United States that are similar to the City of LaSalle from an economic and demographic perspective.

16 Potential # of Retailers
gap analysis | Retail Strategies Category Gap Potential # of Retailers Potential Square Feet Clothing Stores $22,021,762 3 30,000 Building Materials including Paint $19,191,281 1 80,000 Specialty Food Stores $14,872,069 20,000 Electronics Stores $13,450,872 Sporting Goods Stores $11,665,321 25,000 Full-Service Restaurants $10,222,977 15,000 Hobby, Toys and Games Stores $6,387,619 Jewelry Stores $6,176,859 5,000 Health and Personal Care Stores $5,176,494 10,000 Optical Goods Stores $3,609,708 Automotive Parts $2,858,381 7,000 TOTAL $115,633,343 15 242,000 The Gap Analysis is a summary of the primary spending Gaps segmented by retail category. It measures actual consumer expenditures within the City’s trade area and compares it to the potential retail revenue generated by retailers in the same area. The difference between the two numbers reflects leakages, or the degree to which consumers travel outside the community for certain retail goods and services. The Gap analysis is a useful tool to gauge retail supply and demand within the community. The summary includes the Number of Retailers Targeted in Plan. These figures represent the number of retailers potentially required to fill the particular Gap in each category.

17 Strategic Retail Recruitment Plan
| Retail Strategies

18 targeted retail properties
| Retail Strategies

19 property catalog | Retail Strategies Market: LaSalle, Illinois
# on Aerial Address Property Name/ Description Comments 1 E 5th Rd, 61301 Rotary Park- Exit needs devlopment Long term development strategy 2 th Street, 61301 Small Vacant Site Recruit/ Build to suit 3 Joliet Street, 61301 Save a Lot 4 Joliet Street, 61301 Closed Bakery Recruit/ Improve Tenant Mix 5 rd Street, 61301 New Dollar General 6 rd Street, 61301 Corner closed gas station and vacant building 7 rd Street, 61301 Office Building For Sale 8 rd Street, 61301 Illinois Valley Food and Deli 9 rd Street, 61301 Vacant site owned by City 10 Creve Coeur Street, 61301 New Building Recruit/ Lease Space 11 rd Street, 61301 Vacant site next to new Subway 12 rd Street, 61301 Former Mobile One 13 th Street, 61301 Houses to Redevelop Redevelop/ Higher and better use 14 Shooting Park Road, 61301 House on good site 15 Shooting Park Road and Hwy 251, 61354 Vancant Land 16 Wenzel Road, 61301 Vacant Kmart 17 Wenzel Road, 61301 60+ Acre Sity Recruit/ Big Box Development 18 Wenzel Road, 61301 Vacant Site 19 Wenzel Road, 61301 Cleer Property 20 24th Street and St Vincents Ave, 61301 Vacant city owned property 21 St. Vincents Ave, 61301 Propert For Sale 22 Chartres Street, 61301 Sports Complex 23 Chartres Street, 61301 Doctor Monroe Property 24 St. Vincents and N 2979th Rd, 61301 25 N 30th Road Church Property in Tiff District 26 I-80 & Hwy 178 Frontier Lodge Property

20 development zones & focus areas
| Retail Strategies Big Box Recruitment and Development Long term Redevelopment Zone

21 GAP: $14,872,069 Walmart Neighborhood Market
retail prospects | Retail Strategies Clothing GAP: $22,021,762 TJ Maxx Ross Dress For Less Cato Fashions Goody’s Roses Building Materials GAP: $19,191,281 Lowes Menards (relo) Specialty Foods GAP: $14,872,069 Walmart Neighborhood Market Sprouts Fresh Thyme Electronics GAP: $13,450,872 Best Buy HH Gregg

22 retail prospect list GAP Category GAP Prospect Typical Size
| Retail Strategies GAP Category GAP Clothing and Accessories $ 21,300,000.00 Prospect Typical Size Last Contact Comments/ Next Steps Citi Trends, Inc. The Buckle, Inc. 4800-0 Roots Canada Ltd. Tom James Co. Shelmar, Inc. 3000-0 Hot Topic, Inc. Perry Ellis International, Inc. Urban Outfitters, Inc. Georgiou Retail Stores Forever 21 Retail, Inc. Chico's FAS, Inc. Tween Brands, Inc. Abercrombie & Fitch Co. Gabriel Brothers, Inc. Gap Inc.

23 marketing guide | Retail Strategies

24 execution | Retail Strategies

25 daily execution Retail Recruitment On Demand Reporting
| Retail Strategies Retail Recruitment Executing the Strategic Retail Recruitment Plan Outbound Calls and Follow Up Trade Show Meetings Trade Show Follow Up Contact Land Owners Development Opportunities Redevelopment Opportunities Repositioning Opportunities Identify Developers Introduce Developers On Demand Reporting Market Maximization Incentives Consulting

26 ICSC Deal Making Conferences
2015 retail conference representation | Retail Strategies ICSC Deal Making Conferences Las Vegas New York City 2015 Dallas Atlanta 2015 Chicago Orlando 2015 Oklahoma City 2015 New Orleans 2015 Charlotte 2015 Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential

27 success stories | Retail Strategies

28 The Home Depot – Sylacauga, AL PetSense – LaGrange, Georgia
success stories | Retail Strategies The Home Depot – Sylacauga, AL Market analysis showed the need for a home improvement store in the Sylacauga market. Hired by the city, our team approached all major building supply chains, including Home Depot, with very flexible deal terms on municipally owned property. With creative persistence and continuous follow up, Home Depot decided to locate their first rural store in Sylacauga. PIGGLY WIGGLY – ARAB, AL Piggly Wiggly is expected to create jobs, represents an investment of $2 million to $3 million and is expected to generate $8 million in annual gross sales.  The new grocery operator is moving into a former Food World location that has been vacant for approximately 10 years.  It was critical that the City of Arab find a tenant to eliminate the largest available space in the market in order to successfully recruit new retail in the future.  PetSense – LaGrange, Georgia Page Estes with the LaGrange/Troup County Chamber was approached by a Texas commercial real estate broker representing a local LaGrange shopping center. The broker was targeting a national pet store chain and needed the Chamber's help in providing research specific to the property. Ms. Estes contacted the city's retail consultant, Retail Strategies, regarding the request and within a couple of hours was able to provide a pet store specific research report. Within 30 days, PetSense agreed to open a 7,000 square foot store in a Publix anchored shopping center.

29 WASHINGTON, North Carolina Wal-Mart Neighborhood Market
success stories | Retail Strategies ZAXBY’s WASHINGTON, North Carolina Due to Retail Strategies’ research, a need for quick service restaurants was identified in Washington, North Carolina. Retail Strategies contacted Zaxby’s and made introductions to the property owner. Zaxby’s has plans to be operational by year-end 2013. Shoppes At Legacy Park Tuscaloosa, AL Retail Strategies played an integral part in negotiating a $16.57 million incentive policy for a $62 million 250,000 square foot shopping center in Tuscaloosa, AL. The new retail shopping center will cover 16.2 acres and bring $37.2 million in sales tax revenue annually, provide 500+ jobs to city, raise $430,000 annually, for city schools, and will bring more than a dozen new to market national retailers to Tuscaloosa. Wal-Mart Neighborhood Market LaGrange, GA Market research indicated a demand for grocery in LaGrange, GA. Through our process we identified Wal-Mart Neighborhood Market as a potential retailer to fill the grocery GAP. Through representation at several retail conventions and outbound phone call with follow up, Wal-Mart Neighborhood Market announced a location in LaGrange in June of 2014.

30 Ezell’s Fish camp – Jasper, Alabama WINN DIXIE – COVINGTON, LOUISIANA
success stories | Retail Strategies Ezell’s Fish camp – Jasper, Alabama Longtime Brangus Steak House owner Lonnie Baxter announced to his staff last December that he was retiring and would close his restaurant by the end of the summer after 18 years.  He turned to Linda Lewis, executive director of the Chamber of Commerce of Walker County, after reading in February that the local chamber had hired Birmingham-based Retail Strategies to market Jasper and Walker County.   “Within three weeks of contacting Linda, I had a Letter of Intent in my hands.  As part of the grand opening, the chamber’s Lewis acknowledge Charles Branch and Todd Becker of Retail Strategies, which played a key role in brokering the restaurant deal WINN DIXIE – COVINGTON, LOUISIANA Working with our strategic alliance partners, Retail Specialists, we recruited a ground-up, remodeled Winn Dixie to Covington, Louisiana. Construction was completed in February 2010. Also in working with our strategic alliances, we were able to recruit a remodeled Winn Dixie to Inverness Corners in Birmingham, Alabama. It is the first new store opening for Winn Dixie in Alabama in 10 years. T.J Maxx, Petco, Hobby Lobby, & Shoe Show, Jasper, Alabama Retail Strategies created success in Jasper by executing Jasper’s Strategic Recruiting Plan by working with a developer, property owner, City officials, and the Chamber to put a deal together to redevelop the Jasper Square Shopping Center and bring T.J. Maxx, Petco, Hobby Lobby, & Shoe Carnival to the market. The redevelopment will create approximately 100 jobs and bring in more than $500,000 a year in sales tax for the city.

31 your team | Retail Strategies
Executives Client Management Recruitment & Research Marketing Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | | l Confidential

32 engagement & timeline | Retail Strategies Engagement Research
Market Analysis On-Demand Reporting Market and Trade Area Consulting Property Catalog & Retail Recruitment Representation at Retailer Conventions Timeline Day 1: Partnership Begins Day 30-60: In-Market Analysis Performed Day 90: Strategic Plan Complete & Presented Execution & Conference Representation December of Each Year – Research Updated

33 $6-10 Million $45 Million $3-$6 Million $1-$3 Million Local - $400,000
Average annual local sales tax collections at 4% $45 Million $6-10 Million Local - $400,000 Local - $1,800,000 $3-$6 Million $1-$3 Million Local - $240,000 Local - $120,000 120 18th Street South Birmingham, Alabama

34 Questions? Thank you. Retail Strategies | th Street South, Suite 201 | Birmingham, AL | | |

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