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Pan European Journalist Test Session 18-20, April 2006 Genoa, Italy New Pan European Perfect Scooter.

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Presentation on theme: "Pan European Journalist Test Session 18-20, April 2006 Genoa, Italy New Pan European Perfect Scooter."— Presentation transcript:

1 Pan European Journalist Test Session 18-20, April 2006 Genoa, Italy New Pan European Perfect Scooter

2 Introduction HRE-I - Honda R&D Europe Nobuyuki KONDO PS125i/150i LPL HRE-I - Honda R&D Europe Andrea GIOVANNETTI PS125i/150i Engineering Design PL

3 Introduction HRE-I - Honda R&D Europe Gianni PEDONE PS125i/150i Styling Design PL HRE-I - Honda R&D Europe Naoyuki KURITA PS125i/150i Vice-LPL

4 Honda Motor Europe Ltd. Teresa RIZZA Asst, European Promotion Planning Introduction Honda Motor Europe Ltd. Christophe BAILLIEN MG, European Promotion Planning

5 Market Situation - 125/150cc Scooter Segment Small Wheel (13inc) Oriented Large Wheel (16inc) Oriented SH125i/150i The 125/150cc scooter segment counts around 300,000 units yearly registration. The segment makes up about 25% of the whole European registration market. It is a very important segment to create future 2-wheel step-up customers. Dylan125/150 Luxury Small wheel Large wheel LEAD100

6 0% 5% 10% 15% 20% 25% Quality Reliability Styling Performance Manu fact. Image Price Warranty Test Ride Dealer Attitude Road test report Dealer recommend Service cost User recommend Value for money Advertising Customers’ Requirements Customers’ Highest Requirements for 125/150cc scooter. 1. Quality 2. Reliability 3. Styling FES125 FES150 SH125 SH150 SES NES125 NES150 TOP 3

7 perfect size for UNISEX usage E U R O 3 correspondence to environment C O M F O R T A B I L I T Y flat floor and useful SOPHISTICATED exterior for light riding GENTLE interior best fit for rider Model Concept – Pan European Perfect Scooter

8 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL

9 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL

10 D E S I G N Original Image Design Sketch

11 Design Concept KEYWORD: “Sophisticated Casual” A Tool to give you “a little bit of spice in your everyday life”

12 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up SOPHISTICATED CASUAL, Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N

13 Honda ITALIA ATESSA ROMA Highest Quality – Made in Honda ITALIA ATESSA ◆ Production Models -MC: 4 models (CB600F, CBF1000, CBF600, CBF500) -SC: 5 models (Foresight, SH125i/150, Dylan125/150) -PE: PE Engine The Mother Factory of the European Best Selling SH & Hornet. Producing around 165,000 units/year, HIA delivers the Honda Standard Quality to all European customers. HIA 35th ANNIVERSARY

14 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-i ENGINE/FRAME components Best Selling Scooter SH-i ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL,

15 ■ Strong and reliable liquid-cooled 4-stroke engine ■ PGM-FI Electronic Fuel Injection System ■ High-Accuracy Digital Ignition ■ Low-Emissions HECS3 Catalyser System ■ Stepless V-Matic Transmission Highest Reliability – SH-i ENGINE/FRAME component European Most reliable ENGINE/FRAME component used from SH125i/150i. Not to forget: EURO3 appliance and Fuel ECO 10% up!

16 EURO-3 Standards for emissions, value of previous model for Fuel Economy Best balance between - Environment: Exhaust emissions are well below the EURO-3 standards - Economy: Fuel economies are improved over 10% compared to current models in this segment - Performance: Same level top power and improved low-mid output for city use comfort Cleaner CO HC NOx Fuel Eco PS150iPS150i Efficient Cleaner CO HC NOx PS125iPS125i Fuel Eco Efficient ◆ PS150i Emission Level EURO-2 EURO-3 PS150i COHCNOx ◆ PS125i Emission Level COHCNOx EURO-2 EURO-3 PS125i Highest Reliability – EURO3 appliance & Fuel ECO 10% up

17 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL,

18 Even with the PGM-FI unit mounted above the engine, the PS provides 1 Full Face Helmet + α storage space yet with 800mm seat height. Highest Reliability – Sufficient Luggage Space

19 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL,

20 Highest Reliability – Comfortable Riding Position New seat & SHOWA suspension gives extra comfort. PSPrevious model Section of seat leg Section of seat leg Reduce pressure to the legs by modifing seat shape New, Wider Flat Floor gives sufficient space for feet & the new side design enhances easy ground-reach.

21 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL,

22 Riding comfort comparison general pavement winding road joint Belgian cobblestones Single projection with passenger small height difference unpaved road Other 13inc model PS125i/150i Highest Reliability – Comfortable Riding Feel ■ Improved Comfort through New Suspension FRONTREAR Axle travel: 83mm89mm 3-step adjustable pre-load Newly developed Fr/Rr Suspension & New Seat gives an extra comfort, especially on bad roads and carrying a passenger.

23 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Comfortable Riding Position NEW FLAT FLOOR DESIGN Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Trend Setting Styling Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N SOPHISTICATED CASUAL,

24 Highest Reliability – CBS & COMBINATION MAIN SWITCH Easy Braking for everyone Reduction of stopping distance for novice riders. Easy Operation by the “All-in-1” Integrated Combination Switch. ■ Easy-Operation Combined Brake System ■ One-Motion Seat Opener on Combination Switch FR Disk Brake RR Disk Brake Left Brake lever Right Brake lever Equalizer casing

25 Development Aim New Evolution in Small Wheel Scooter New Evolution in Small Wheel Scooter Highest Quality Trend Setting Styling Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Comfortable Riding Position New FLAT FLOOR DESIGN & SEAT Best Selling Scooter SH-I ENGINE/FRAME components Best Selling Scooter SH-I ENGINE/FRAME components MADE in Honda ITALIA ATESSA - European MC Mother Factory - MADE in Honda ITALIA ATESSA - European MC Mother Factory - Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up Honda Clean ENG evolution EURO3 appliance & Fuel ECO 10% up SOPHISTICATED CASUAL Sufficient Luggage Space 1 FULL FACE HELMET + α Sufficient Luggage Space 1 FULL FACE HELMET + α Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Comfortable Riding Feel SHOWA Fr/Rr SUSPENSION Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Easy Braking & Easy Operation CBS & COMB MAIN SWITCH Highest Reliability D E S I G N

26 Compact & Stylish Rr Carrier - with comfortable passenger hand grip. New Design Seat with 1 Full Face space - tapered shape & thicker Pad gives superb comfort Combined Brake System -Easy move-ability -Safe in any road condition New Design Instrument Panel - Easy to read Wide-face with Speedo-meter, Coolant temp., Fuel gauges, Indicator lights, LCD clock Integrated multi-reflector Tail lights Liquid Cooled SOHC single-cylinder Eng. - PGM-FI programmed Fuel Injection System - Clearing Euro-3 emission level - High Accuracy Digital Ignition - Low fuel comsumption: -10 % Fr/Rr SHOWA suspension - Fr: 33mm MC type fork - Rr: 3-step adjustable pre-load New Design Head light & Fr face - Smoothly curved clear lens H/L - Classy Radiator grill design New evolution in Small wheel Scooter - Pan European Perfect Scooter - Flat Floor - Comfortable Riding Position

27 ACCESSORIES – Honda Access Europe -2 types of Windscreen : with & without knuckle visors -Top Box in main body color -Alarm kit is planned to be available. (Timing TBA)

28 Color Variations – Selection matching your lifestyle INTERSTELLAR BLACK ME X FURY RED MAX GRAY ME X FURY RED PEARL EFFECT GREEN X ARDESIA GRAYWINTER LAKE BLUE ME X ARDESIA GRAY

29 MAX GRAY ME X FURY RED

30 INTERSTELLAR BLACK ME X FURY RED

31 WINTER LAKE BLUE ME X ARDESIA GRAY

32 PEARL EFFECT GREEN X ARDESIA GRAY

33 Thank you & Enjoy the test!


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