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PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK. MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE.

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Presentation on theme: "PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK. MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE."— Presentation transcript:

1 PRESENTED BY TINA SHARP XUE YANG JASON ZRINSCAK

2 MOLSON’S VISION IS TO REMAIN ONE OF THE WORLDS BEST PERFORMING BREWERS IN THE WORLD, AND TO MEET THE FOLLOWING OBJECTIVES: GROW OPERATING PROFIT GROW MARKET SHARE GROW VOLUME ORGANIZATIONAL RENEWAL IMPROVE QUALITY MOLSONS VISION

3 I BET YOU DON’T KNOW MOLSON WAS ESTABLISHED IN 1786 IN MONTREAL CREATED NEW ERA OF BEER DRINKING DURING 90’s MOLSON BRAND NAME IS KNOWN ACROSS CANADA BEER INGREDIENTS ARE ACTUALLY HEALTHY FOR YOUR HAIR

4 BEER'S NATURAL INGREDIENTS GIVE HAIR BETTER SHINE BY COMBINING THE ALCOHOL AND YEAST TO CREATE TEXTURE, LUSTRE AND ALOW FOR BETTER MANAGEABILITY.

5 MOLSONS BEER HAS HIGH ACIDITY LEVEL WHICH HELPS TO REMOVE BUILD UP, AND CAN BE USED AS AN ALL IN ONE SHAMPOO & CONDITIONER

6 THE PH BALANCE IN BEER IS CLOSER TO HAIR ITSELF THUS BEING LESS DAMAGING THAN ALKALINE-LADEN SHAMPOOS.

7 THIS SHAMPOO IS MADE FOR: THE GUY WHO DOESN’T CARE FOR FLOWERS, STRAWBERRY, OR LILAC SCENTS THE GUY WHO DOESN’T WANT TO WASTE TIME LOOKING FOR SHAMPOO THE GUY WHO DOES CARE ABOUT HAIR QUALITY ARE YOU KIDDING ME?

8 PRICING FOR OUR PRODUCT WILL BE VERY COMPETETIVE: $3.95 PER 500ML BOTTLE (RETAIL) LOW MACNUFACTURING COST DUE TO LARGE QUANITY OF BEER PRODUCTION THAT’S ALL

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10 WHY PUT HEAD ON YOUR BEER, WHEN YOU CAN PUT BEER ON YOUR HEAD?

11 FREE SAMPLE PRODUCT DEMONSTRATIONS (MALL/EVENTS) ADS: TELEVISION/PRINT BAR/PUBS WASHROOM AD POP IN-STORE DISPLAYS YOUR FRIENDS YOU’LL HEAR ABOUT IT…

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13 SUPER MARKETS (WALMART,SHOPPERS, DRUGSTORES) ON LINE BARBER SHOPS WHERE CAN I GET IT?

14 LAST CALL OUR GOALS AND OBJECTIVES: MOLSON IS INTRODUCING AN INNOVATIVE PRODUCT, A NEW TWIST ON CONSUMING YOUR BEER; SHAMPOO FOR THE NEW ERA, CREATING HEALTHIER HAIR FOR EVERYONE, AND A YOUNG COOL IMAGE THAT GOES ALONG WITH IT

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16 WANNA KNOW MORE?


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