Presentation on theme: "SOCIALLY RESPONSIVE MARKETING"— Presentation transcript:
1SOCIALLY RESPONSIVE MARKETING CHAPTER 024/14/2017CHAPTER 2SOCIALLY RESPONSIVE MARKETING2-1 The Impact of Marketing2-2 Criticisms of MarketingChapter 2MARKETING
2THE IMPACT OF MARKETING 2-1Chapter 2THE IMPACT OF MARKETINGGOALSExplain how marketing affects businesses.Describe marketing’s impact on individuals.Discuss ways marketing benefits society.
3Marketing Affects Businesses Chapter 2Marketing Affects BusinessesCritical business functionCustomer satisfaction
4Why do businesses that use the marketing concept benefit more from marketing? Businesses that use the marketing concept benefit more from marketing because they are better able to determine customer needs, attitudes, likes, and dislikes and use that information to develop profitable products that meet those needs.Click to reveal answer
5Marketing Helps People Chapter 2Marketing Helps PeopleBetter products at a lower costExpanded opportunities
6What percentage of jobs in the United States involve the performance of marketing activities? Click to reveal answerBetween 25% and 33% of all jobs in the United States are marketing jobs or have marketing as a major job responsibility.
7Marketing Benefits Society Chapter 2Marketing Benefits SocietyNew and better productsBetter standards of livingImproved international trade
8Benefits of Marketing Businesses meet consumer needs Chapter 2Benefits of MarketingBusinesses meet consumer needsConsumers make better decisionsNatural resources are used more effectivelyStandard of living is improvedInternational trade increases
9How does marketing help the environment? Click to reveal answerMarketing helps the environment by fostering the development of products that satisfy customers’ needs more effectively. As a result, natural resources are used efficiently and fewer products are wasted or disposed of prematurely.
10Name at least two things that tend to occur when the marketing concept is used effectively. Click icon to hear answer
11Today’s computers are much more powerful and versatile than those of even a few years ago. Which of the following terms best describes today’s computer prices compared to a few years ago: much more, more, about the same, or less?Click icon to hear answer
12Name three marketing jobs. SalespersonCustomer service representativeWarehouse employeeInventory specialistMarketing researcherPublic relations personnelWriters and editorsMedia relations spokespersonsDistributor
13What are some of the ways in which marketing improves a society’s standard of living? Click icon to hear answer
14What are some of the ways that marketing improves international trade? Click icon to hear answer
15CRITICISMS OF MARKETING 2-2Chapter 2CRITICISMS OF MARKETINGGOALSDiscuss three common criticisms of marketing.Explain how marketing can be used to solve social problems.
16Common Complaints Marketing causes unneeded purchases Chapter 2Common ComplaintsMarketing causes unneeded purchasesMarketing wastes moneyMarketing is not always needed
17The Typical Costs of Marketing Chapter 2The Typical Costs of MarketingTotal product price (100%)Product PriceAverage cost of all marketing activities (50%)Average cost of sales and advertising (2–10%)
18Why is a business that is committed to long-term customer relationships less likely to use high-pressure sales tactics?Businesses that are committed to long-term relationships are concerned with fully satisfying customers’ real needs so that they come back again and again. They have nothing to gain from high-pressure sales tactics which generally are used to close sales that customers would otherwise not make and more often than not soon regret.Click to reveal answer
19Marketing Solves Problems CHAPTER 024/14/2017Chapter 2Marketing Solves ProblemsMarketing increases public awarenessMarketing helps match supply with demandMARKETING
20If a heat wave in the West is causing electrical outages, how can marketing help alleviate the problem?Click to reveal answerElectricity can be diverted along the nation’s power grid from other areas that have excess supplies and then resold to power companies in the affected areas. That helps the companies with excess power to sell their surplus and operate at optimum capacity, and at the same time it helps alleviate the shortage.
21On average marketing costs represent what percentage of the price that a consumer pays for a product?Click icon to hear answer
22On average, the cost of sales and promotions represent what percentage of the price that a consumer pays for a product?Click icon to hear answer
23If sellers do not perform certain marketing functions why doesn’t that reduce the final cost of a product to the consumer?Click icon to hear answer
24Name several public awareness campaigns that are intended to benefit society.
25If cranberry growers were suffering from an oversupply of cranberries that slashed prices and threatened to put them out of business, how could marketing help them?Click icon to hear answer