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The Paradox of Choice: Why More Is Less Barry Schwartz Ohio Board of Regents November, 2012
The “Official Syllogism” More freedom means more well being More choice means more freedom More choice means more well being
285 Varieties of cookies 75 Iced teas 40 Toothpastes 230 Soups 175 Salad dressings 275 Cereals
Phone Service and Gear
Is this good news or bad news? YES!
What Too Much Choice Does: Paralysis (Iyengar) Buying jam 401(k) investing Extra-credit essays
What Too Much Choice Does: Decision and Performance Quality 401 (k) Medicare Part D Extra-credit essays Drawing by four-year-olds
Choice and Self-Control
What Too Much Choice Does: Satisfaction
1. Regret and anticipated regret What Too Much Choice Does: Satisfaction
1. Regret and anticipated regret 2. Missed opportunities
Missed Opportunities and College Students
“Everything Suffers from Comparison” (Brenner, Rottenstreich, & Sood, Psych Science, 1999)
What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret 2. Missed opportunities 3. Escalation of expectations
How Can Choice Be Good and Bad?
Finding the “Sweet Spot” (Shah & Wolford)
“Libertarian Paternalism” (Sunstein & Thaler, U. of Chicago Law Review, 2003; Thaler & Sunstein, Nudge, 2009) Organ donation
The Power of Defaults (Johnson & Goldstein, Science, 2003)
What Can Be Done Limited options Pay attention to defaults and “choice architecture” Careful monitoring and feedback Lots of guidance when there is choice Careful advising
Choice, Happiness, and Academic Performance
The Paradox of Choice: Why More Is Less Barry Schwartz Guided Paths to Success June, 2013.
THE PARADOX OF CHOICE Barry Schwartz Collaborators Andrew Ward Sonja Lyubomirsky Katherine White Darrin Lehman John Monterosso Jane Gillham Jamin Halberstadt.
Too much choice?. A trip to local supermarket… 85 different varieties and brands of crackers. 285 varieties of cookies. 165 varieties of “juice.
© Orin C. Davis, All rights reserved Orin C. Davis, Ph.D. Quality of Life Laboratory.
Choice architecture November 17, Overview What is choice architecture? What can it do? What are some good examples? What are important features.
More Heuristics. The endowment effect Classroom –Half of the people are given a coffee mug –Half given mug rates how much money they would be willing.
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The Choices Worth Having Barry Schwartz June, 2009.
Elke U. Weber, Columbia University Overcoming Barriers to Smart Grids & New Energy Services UT Austin Interdisciplinary Energy Conference, April 7-8, 2011.
If You MAP Academic Success, They Will Follow Helping students navigate and stay on course to reach their educational goals… League for Innovation in the.
Achieving Better Buy In How to get your users, staff, and board to use your new technology product Jane Hanley, AGH Strategies CiviCRM User Summit, 2015.
PastExpected Future Alternative Nearby additional Relevant Observed Current Multiple Alternative Our choices and our satisfaction are driven by the comparisons.
A DOLLAR A DAY KEEPS THE BABIES AWAY? PREVENTING SECONDARY PREGNANCY IN NORTH CAROLINA Presented By: AJ Bickford PADM 5111.
How behavioural economics can improve your life October, 2013 Frances Woolley Carleton University 1.
1 Planning college Planning college for. Senior Interviews Between September 21 st and 28 th You were given an appointment and you are expected to.
BEHAVIORAL BIASES AND HEURISTICS: A PRIMER Syon Bhanot, Swarthmore College World Bank DIME Workshop, Istanbul, May 12, 2015.
Chapter 2 Section 1. Talk with a partner: Currently you have hundreds of options available to you in regard to cereal or breakfast food. Imagine.
Behavioural Economics and Nudges: Organ Donation Rae Bourassa and Alec Jenkin 12 March 2009.
Behavioral Economics and Financial Regulation David S. Evans Privileged and Confidential November 14, 2011.
College Planning Why Go To College?. What is UCanGo2? A college access program for high school and middle school students and parents Provides information.
Kobus Hanekom Freddy Mwabi benefit structure... from day one.
College of the North Atlantic Career Fair What’s out there for me?
Rights First set of 4 fundamental rights Right to Safety Products must not endanger consumer’s lives or health.
The Bronx High School of Science An Overview of the College Process at Bronx Science PA Meeting April 19, 2016.
NUDGING FÖR ATT RÄDDA KLIMATET (nudging to save the climate) Eva Heiskanen Guest Professor, IIIEE Lund Research Director, Consumer Society Research Centre,
History Theme We are a product of what happened in the past and what we value will influence the future.
Healthy eating. You will be able To develop communicative skills To introduce and practice new vocabulary To develop reading skills To develop fluency.
November 3, 2010 OnLine Tutoring On a Shoe String Budget Our Online Tutors Tutor David Taylor also Works in Academic Support Online tutoring continues.
1.1.2.G1. What is a routine decision you have made today? A decision is a choice that affects a person’s life. Two Types: Routine Major.
How to Support your Exploratory Student Summer 2015.
My College Planning By: Carlos Perez. University of Maryland, College Park ▪ College Park, Maryland ▪ Very good academics ▪ Nice campus ▪ Good student.
Preparing for Careers related to Drafting. Successful Career Planning is a Five Step Process: Self Assessment Career Exploration Goal Setting Take Action.
What do they make? Why do they make it? Who makes it? Who buys it?
NOVEMBER Credit Graduation Requirements Pathways to Postsecondary.
The engagement equation Tom Barry November 2008.
Academic Planning Lesson Grade 5. You will identify interests and learn about college and career choices. You will learn about taking advanced courses.
WOULD YOU KNOW WHAT TO DO IF YOUR INFANT CRIED CONSTANTLY? WHAT IF YOUR CHILD WAS AFRAID TO GO TO BED AT NIGHT? Why Study Parenting?
Expected Value, Expected Utility & the Allais and Ellsberg Paradoxes Psychology 466: Judgment & Decision Making Instructor: John Miyamoto 11/10/2015: Lecture.
Why should I invest in my future???. Why Invest in Higher education? More Opportunities Higher Income Job Security Better Future Success Your.
MAKING DECISIONS Careers – Chapter 3. Decisions, Decisions Decision – choosing between two or more _________________. Anytime you have more than one.
Page 1 Defaults, choice architecture, and choice overload Dan Goldstein Assistant Professor of Marketing London Business School.
2015 Hazleton Area Academy of Sciences Junior Information Night.
Brain Modulation. ([nudged], [nudging]) to poke or push someone gently, especially with the elbow, to get attention, etc. By a nudge we mean anything.
Grading The report of group 9. Making the Grades summary Students tend to ask for a better grade when they don’t get what they want. Many students coming.
CEO Report Board Meeting Leo Meeting
A Few/Few A LITTLE/ LITTLE. Мы используем a little/little с неисчисляемыми существительными (water, money, rice…). A little имеет значение «немного, но.
Why is it important? PDHPE. W HAT IS THE MOST IMPORTANT THING IN YOUR LIFE ? Is it your friends? Or your dog? Or your favourite TV show?
FOOD in GREAT BRITAIN. What do you usually have for breakfast? What do you like to eat?
Paternalism vs. Libertarian Historycally, the right hand side has been holding the advantage. J.S.Mill(1869), “On Liberty” The state should repress a man’s.
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