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The Paradox of Choice: Why More Is Less Barry Schwartz Ohio Board of Regents November, 2012
The “Official Syllogism” More freedom means more well being More choice means more freedom More choice means more well being
285 Varieties of cookies 75 Iced teas 40 Toothpastes 230 Soups 175 Salad dressings 275 Cereals
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Choice and Self-Control
What Too Much Choice Does: Satisfaction
1. Regret and anticipated regret What Too Much Choice Does: Satisfaction
1. Regret and anticipated regret 2. Missed opportunities
Missed Opportunities and College Students
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What Too Much Choice Does: Satisfaction 1. Regret and anticipated regret 2. Missed opportunities 3. Escalation of expectations
How Can Choice Be Good and Bad?
Finding the “Sweet Spot” (Shah & Wolford)
“Libertarian Paternalism” (Sunstein & Thaler, U. of Chicago Law Review, 2003; Thaler & Sunstein, Nudge, 2009) Organ donation
The Power of Defaults (Johnson & Goldstein, Science, 2003)
What Can Be Done Limited options Pay attention to defaults and “choice architecture” Careful monitoring and feedback Lots of guidance when there is choice Careful advising
Choice, Happiness, and Academic Performance
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STUDENT LED CONFERENCE SCIENCE LITERACY. How do you feel you have grown as a learner from your honey bee experience? I have learned about how to contact.
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1 Foundations of Business In order to appreciate and make informed decisions in the world around them, students will need to establish a basic business/economic.
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Bellwork 1-1 Think of a purchase you made recently: –What was the name of the store? –Was the purchase made in the store or from home? –What type of store/company.
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