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IE 597b – Human Centered Product Design w Seoul National University, Seoul, S. Korea Myung Hwan Yun Human Interface Systems Lab. Myung Hwan Yun Human Interface.

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Presentation on theme: "IE 597b – Human Centered Product Design w Seoul National University, Seoul, S. Korea Myung Hwan Yun Human Interface Systems Lab. Myung Hwan Yun Human Interface."— Presentation transcript:

1 IE 597b – Human Centered Product Design w Seoul National University, Seoul, S. Korea Myung Hwan Yun Human Interface Systems Lab. Myung Hwan Yun Human Interface Systems Lab. 2009. 8. 24

2 2/13 SNU  ▪  PSU KOR-USA TELELECTURE 2 nd Semester, 2009, Graduate Course As a cooperative educational effort in the field of industrial engineering, we are opening a telelecture interactive between Korea and the US. This will be a great opportunity to share issues in an academic environment abroad. + 수업관련 문의 : 산업공학과 조교실 880-7180 신재경 ( 미국 담당 필요 ) INTERNET LIVE SNU coordinator : Prof. YooSuk Hong Penn State University, USA Seoul National University, KOREA Human Centered Product Design and Innovation PSU coordinator : Prof. Andris Freivalds & Prof. Myung Hwan Yun YooSuk Hong JongHun Park MyungHwan Yun Andris Freivalds ∙∙   ∙∙ Seoul National UniversityPenn State University ( ( ) )

3 3 Course Overview HCD Cycle in Opportunity Identification Module 1 HCD Cycle & NPD (Concept Evaluation) Module 2 UCD & Acceptance (Usability, Cultural Acceptance) UCD & Acceptance (Usability, Cultural Acceptance) Module 3 UCD and Affect UCD and Affect (Kansei Engineering) UCD and Affect UCD and Affect (Kansei Engineering) Module 4 Context of Use NPD/NSD Opportunity Idea Evaluation Concept Definition Concept Evaluation and Selection User Preference Craftmanship Usability Evaluation Product Improvement New Product Development U Requirement Analysis Context Analysis Task Analysis Affective Engineering Scenario & Storytelling Morphological and Heuristic Evaluation Usability Principles Ergonomic Design Affect & Kansei U Observation U Research

4 4 Techniques for Understanding Users - Observation guerilla research field observation shadowing tours visual stories beeper studies video diaries video ethnography— home, office, & retail interviews— home, car, office, & retail exploratorysemi-structuredstructured (IDAS, 2006)

5 5 What the user really wanted

6 6 Getting Started Expending Horizons Outside-in Power New Business Model Focus on Core Activity Focus on Product Design Focus on Customer Impact “ 6σ, The Way We Work and Lead” … GE’s DNA ‘95‘97‘98‘96‘99‘00‘00+ Productivity & Asset Utilization World Class DFSS Capabilities Revenue Growth Customer Centric  The Changing Focus of Six Sigma at GE, DFSS to Customer-Centric SRI, “Six Sigma in R&D” Workshop(2002) ☞ Turning Point VOC (Voice Of Customer) DFSS – Customers and Users

7 7 Reality and Imagination : The Glamour of the Mobile Office Vs.

8 8 Reality and Imagination : Office in your pocket? Vs.

9 9 Reality and Imagination : The ”freedom” of working from home… Vs.

10 10 Reality and Imagination : Things in your glove box

11 11 Overview Professor B.S. Industrial Engineering, Seoul National University, 1986 M.S. Industrial Engineering, Seoul National University, 1988 Ph.D. Industrial and Manufacturing Engineering, Penn State University, 1994 Director, Product Development, HiTouch Inc., Seoul, Korea, 1994~1996 Dept of Industrial Engineering, Postech, Pohang, Korea, 1996~2002 Dept of Industrial Engineering, Seoul National University, Seoul, Korea, 2002~Present Myung Hwan Yun  Research / Teaching Area Biomechanics - Manual Material Handling, Hand Tool Design, Task Analysis - Bioinstrumentation, EMG, Cumulative Trauma Disorders Product Design and Development - High Touch, Human Sensibility Ergonomics, Conceptual Design, Design Process - Supervisory Control, Force Control in Robotic Systems, Hand Grip for Robotics Human Factors - Human Factors in Advanced Manufacturing Systems - Job Analysis, Job Measurement, Job Evaluation, Ergonomic Risk Factor Analysis HCI - Usability Evaluation, Software User Interface Design - Brain-Computer Interaction Kansei-Engineering

12 12  Human(User)-Centered Product Design, Ergonomic Design  Kansei Engineering, Bio-Engineering  User Requirement Engineering, user Research, Conceptual Design, New Product Development Overview – SNU Laboratory

13 13 User-Centered Design Innovation Satisfaction Performace Design Strategy & Identity User Acceptance & Ergonomic Design Emotional Satisfaction Easy of use Customer Perceived Value Universal Design Safety Protection … Visual Quality Touch Feel Sound Quality Appeal Quality … Craftsmanship Pleasantness Comfort … User-Centeredness


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