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242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204.

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Presentation on theme: "242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS 407 251/206/146 202/227/233 141/129/123 Secondary colors 114/181/204."— Presentation transcript:

1 242/102/49 0/51/59 181/172/166 Primary colors 248/152/29 PMS 172 PMS 137 PMS 546 PMS /206/ /227/ /129/123 Secondary colors 114/181/204 PMS 148 PMS 7458 PMS 7457 PMS /79/75 PMS /166/143 PMS 487 © 2011 MediaMind Technologies Inc. | All rights reserved August 2011 Presented by: Mike Rosner, Caleb Hill, Tony Rose, Ross McNab, Geoffrey King MediaMind In-Stream

2 © 2011 MediaMind Technologies Inc. | All rights reserved Why MediaMind for In-Stream?

3 © 2011 MediaMind Technologies Inc. | All rights reserved Massive Scale Global Offices: 41 Monthly Impressions Served: 60 Billion Network Bandwidth: 16 Gigs per second Advertisers: 9000 Server Request per Second: 50 Thousand Unique Users: 750 Million Countries Served: 63

4 © 2011 MediaMind Technologies Inc. | All rights reserved DG Acquires MediaMind Higher degree of innovation focusing on merging broadcast and online Enabling advertisers to remove silos between media budgets- thus more effciency, more reach Continued focus on creating value solely for advertisers and their agencies Only ad technology company poised to leverage both traditional and online budget

5 © 2011 MediaMind Technologies Inc. | All rights reserved

6 In 2011 so far …

7 © 2011 MediaMind Technologies Inc. | All rights reserved

8 Expertise with In-Stream Video ▸ 8 + years with In-Stream and interactive video ▸ Dedicated team focused on In-Stream ▸ Exclusive relationships with premium content ▸ Handle entire strategy - Reach and Impact ▸ Established creative agency relationships

9 © 2011 MediaMind Technologies Inc. | All rights reserved In 2011 so far …

10 © 2011 MediaMind Technologies Inc. | All rights reserved Brands who trust their In-Stream with us

11 © 2011 MediaMind Technologies Inc. | All rights reserved VAST / VPAID Certified Partners ABC.com ABCFamily.com ABCNews.com A&E Lifetime History Channel About.com AccuWeather.com Buzz Media BNET CBS Audience Network CBSi International Media CBS Sports College Network CBSMoneyWatch.com CBSNews.com CBSSports.com CBS.com Chow Clicker CNET GameSpot Last.fm MaxPreps Metacritic my Simon TechRepublic TV.com UrbanBaby ZDNet Fox FEP Lenco Media MSN NBC USA Bravo SyFy Oxygen NY Times Adult Swim Cartoon Network CNN TBS TNT TruTV BET MTV ComedyCentral CMT VH1 Logo Nickelodeon Nick at Nite TVLand SpikeTV WB Rolling Stone Men’s Journal Us Weekly 24/7 Real Media SpotXChange Undertone Networks Adap.tv Inc Brightroll Freewheel LiveRail Justin.tv Kaltura Brightcove TubeMogul Yahoo BNET = VAST Certified = VAST & VPAID Certified

12 © 2011 MediaMind Technologies Inc. | All rights reserved Linear Format Pre-roll ad Mid-roll ad Post-roll ad ▸ Presented before, middle, or after video content ▸ User watches ad instead of content

13 © 2011 MediaMind Technologies Inc. | All rights reserved Non-Linear Format ▸ Overlay ad ▸ Ad runs parallel to the video content ▸ A more compelling experience ▸ Expand inventory

14 © 2011 MediaMind Technologies Inc. | All rights reserved

15 In-Stream Team Structure Daniel Bloomfield In-Stream Account Manager Daniel Bloomfield In-Stream Account Manager Elizabeth Mufich In-Stream Sr. Campaign Manager Elizabeth Mufich In-Stream Sr. Campaign Manager Leanna Young In-Stream Producer Leanna Young In-Stream Producer Shawn Snyder In-Stream Lead Producer/Developer Shawn Snyder In-Stream Lead Producer/Developer Tony Rose Director, In-Stream Rich Media Solutions Tony Rose Director, In-Stream Rich Media Solutions Breanna Rollings In-Stream Campaign Manager Breanna Rollings In-Stream Campaign Manager Caitlin Feigenbaum In-Stream Sr. Campaign Manager Caitlin Feigenbaum In-Stream Sr. Campaign Manager Jim Egan VP, Advertising Operations Jim Egan VP, Advertising Operations Kristen Corey VP, Publisher Solutions Kristen Corey VP, Publisher Solutions Gianluca Milano VP, Product Management Gianluca Milano VP, Product Management Andrea Bridges-Smith Video Product Certification Andrea Bridges-Smith Video Product Certification

16 © 2011 MediaMind Technologies Inc. | All rights reserved VAST / In-Stream Video Campaign Workflows Campaign Follow-up Full-Service (third-party serves with full tracking) Campaign Support Send Tags Creative Production Campaign Management QA the Creative Assets Kick-off Call Post Campaign Analysis Tracking (delivery of video to publisher in required format) Campaign Monitoring QA Video Asset & Tracker tags sent to Client Video gets Encoded Asset Retrieval Client Provides ADID or asset location for download Video Asset uploaded to client’s FTP No Tracking (delivery of video to publisher in required format) Video gets Encoded Asset Retrieval Client Provides ADID or asset location for download

17 © 2011 MediaMind Technologies Inc. | All rights reserved Proposed Workflow Tag delivery & QA to multiple Pubs Assets go into Production Asset retrieval & review by Creative Team Campaign Mgr joins kick-off call & assists with setting timelines Certification with Video Team Vivaki hands-off assets to Vivaki account team Launch & Campaign Monitoring Post Campaign Analysis Certified ? No Yes

18 © 2011 MediaMind Technologies Inc. | All rights reserved Video Encoding / Handling Services Encoding Services Digital Video Sources MediaMind is able to encode video for multiple rich media delivery systems: MediaMind can accept many different digital video file formats, including: FlashVAST Linear VAST Mobile FLV MP4 F4V FLV WMV MS Smooth Streaming (VC- 1/WMA) MP4 Ogg Theora WebM FLV Quicktime (.mov) Windows Media (.wmv, avi) MPEG (MPEG-2, MPEG-4) Tape and Disc Video Sources MediaMind offers transfer services for clients with tape or disc-based source material

19 © 2011 MediaMind Technologies Inc. | All rights reserved

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22 Adjusted Uniques

23 © 2011 MediaMind Technologies Inc. | All rights reserved Dashboard for In-Stream

24 © 2011 MediaMind Technologies Inc. | All rights reserved Why MediaMind for In-Stream?

25 © 2011 MediaMind Technologies Inc. | All rights reserved Thank you


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