Presentation on theme: "6 Highlights from “100 THINGS Every Designer Needs To Know About PEOPLE”"— Presentation transcript:
6 Highlights from “100 THINGS Every Designer Needs To Know About PEOPLE”
If a font is hard to read, the meaning of the text will be lost
Takeaway SERIF is good. SANS SERIF is good. Unusual or overly decorative fonts are not so good. They make text harder to read and understand. There are many fonts that are easy to read. Any of them are fine to use. But avoid a font that is so decorative that it starts to interfere with pattern recognition in the brain.
Takeaway SERIF is good. SANS SERIF is good. Unusual or overly decorative fonts are not so good. They make text harder to read and understand. Takeaways SERIF = good SANS SERIF = good Unusual or overly decorative != good
People are more motivated as they get closer to a goal
Reward Card Kivetz, Ran, Urminsky, O., and Zheng, U. 2006. “The goal-gradient hypothesis resurrected: Purchase acceleration, illusionary goal progress, and customer retention.” Journal of Marketing Research 39: 39-58.
Takeaways D (distance) inv. to M (motivation) Illusory progress ≈ actual progress Motivation plummets after goal reached
People want more choices and information than they can process
60%40% 3% 31% Iyengar, Sheena. 2010. The Art of Choosing. New York: Twelve # choices vs # sales # choices sample rate sales rate
Takeaways 4 choices at once For more, break up into steps
It’s easier to recognize information than recall it Man Bat River Can Camp Fish Ball Fire
Man Bat Skunk River Snake Can Glove Camp Fish Ball Fire Bear
Takeaways Use context clues Try to no require users to remember