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Let Your Prelist Package Seal the Deal Learn techniques that supercharge your conversion rates and increase your listing business with a prelist package.

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Presentation on theme: "Let Your Prelist Package Seal the Deal Learn techniques that supercharge your conversion rates and increase your listing business with a prelist package."— Presentation transcript:

1 Let Your Prelist Package Seal the Deal Learn techniques that supercharge your conversion rates and increase your listing business with a prelist package and listing consultation that sell you!

2 2 Let Your Prelist Package Seal the Deal What is a model?

3 Foundational Model 3 StableUnstable Let Your Prelist Package Seal the Deal

4 4 - Tony Robbins “To me, modeling is the pathway to excellence… the movers and shakers of the world are often the professional modelers— people who have mastered the art of learning everything they can by following other people’s experience rather than their own.” Let Your Prelist Package Seal the Deal

5 The Power of a Prelisting Package 5 Let Your Prelist Package Seal the Deal

6 What a Prelist Package Does Opens communication Increases confidence Provides data or documents they need to gather in advance Saves time Lets C and S DISC profiles dig into data on their own time Prepares for the consultation 6 Let Your Prelist Package Seal the Deal

7 The Power of a Prelisting Package Create and Maintain It Fill It Deliver It 7 Let Your Prelist Package Seal the Deal

8 Create and Maintain It Marketing Materials Seller Homework – Involves the seller 8 90% One-time Preparation 10% Custom Let Your Prelist Package Seal the Deal

9 Fill It 9 Let Your Prelist Package Seal the Deal

10 Fill It 10 USPValue Proposition BiographyOur marketing plan Sample brand advertisingSample property advertising and promotion Mission and valuesSales statistics Information about your assistant or team Information about Keller Williams Realty TestimonialsJust listed/Just sold cards How I stay in touch Easy out cancellation/ Guaranteed Sale Program, etc. Flexible fee plan, etc. Let Your Prelist Package Seal the Deal

11 Fill It Seller Homework Documents they need to complete Facts they need to review Things you need to know from them Question: What does it mean to you if the seller completes the homework? 11 Let Your Prelist Package Seal the Deal

12 Prelisting Package Contents Sample sales contract Explanation of listing process Seller new sheet Importance of accurate pricing Pricing misconceptions Myths about why homes sell Pricing and/or staging your home DVDs Value of inspections, appraisals, and warranties Sample inspection report Preparing your home for sale checklist 12 Let Your Prelist Package Seal the Deal

13 Where to Get Content KW eEdge myMarketing 13 Let Your Prelist Package Seal the Deal

14 Deliver It ASAP (24–72 hours) You, a teammate, or a messenger At their workplace, have someone sign for it Top agents report a dramatic decrease in time getting the listing with a prelisting package. 14 Let Your Prelist Package Seal the Deal

15 Prelisting Package Wrap-up 15 Speed Scripting Follow-up (if not home) Let Your Prelist Package Seal the Deal

16 Questions? 16 Let Your Prelist Package Seal the Deal

17 Action Plan List at least ONE action you will take as a result of what you’ve learned. 1. _________________________________________ 2. _________________________________________ 3. ___________________________________________________________ Let Your Prelist Package Seal the Deal

18 Thank You! Please complete an evaluation for this session. Use any mobile device!


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