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1 AdHQ Your Advertising Headquarters

2 © 2010 – 2013 2 Who We Are Founded in April 2010 135 employees $11M Series B funding in March 2012 led by Comcast Ventures, Liberty Global and Foundry Group Offices in AZ, CA, CO, NY and MA Advertising technology and services provider Launched AdHQ in March 2013

3 © 2010 – 2013 3 AdHQ The Headquarters for all your advertising needs. Manage the entire lifecycle of paid media campaigns Comprehensive ad-serving technology stack Vetted performance and digital ecosystem Complete team of media professionals Simple, safe and smart

4 © 2010 – 2013 4 The Process Plan, launch, analyze and optimize campaigns from a single dashboard. Vetted Ecosystem Strategy Development Vendor Intelligence Campaign Creation Cross-Channel Distribution Fraud Prevention Closed Loop Reallocation Messaging Center Real-Time Reporting Audience Analysis CPL Campaign Review

5 © 2010 – 2013 5 Ad-Serving Technology Access flexible ad-serving tech to connect with today’s omni-channel users.

6 © 2010 – 2013 6 Reporting & Analytics Real-Time Reporting — Account for every advertising dollar spent, saving hundreds of hours in data accumulation and analysis Audience Analysis — Deconstruct consumer information by location, demographics, behaviors and purchasing patterns CPL Campaign Review — Identify positive lead-to- revenue correlations with real- time wrap-up reports Enhance marketing strategy with deep insights and customized reports.

7 © 2010 – 2013 7 Advanced Fraud Prevention *Integrate Compliance Reports 2012 Statistics Ensure quality fulfillment, increase operational efficiency and boost ROAS.

8 © 2010 – 2013 8 Set performance metric for each campaign Designate performance learning curve Shift campaign budgets between Sellers based on KPIs Apply hundreds of changes within minutes Closed Loop Reallocation Choose between manual and automatic budget reallocation.

9 © 2010 – 2013 9 Vendor Consolidation 3,500+ Vetted Performance Sellers 300,000+ Display URLs 35+ Programmatic Buying Systems Unlimited Publisher Onboarding Onboard existing media vendors and access a thriving ecosystem.

10 © 2010 – 2013 10 Performance Marketplace 3500+ Vetted Publishers Review detailed vendor intelligence profiles including capabilities, trade references and performance statistics 9 Campaign Pricing Models Engage with customers according to your key performance indicators: CPM, CPC, CPF, CPL, CPA, CPI, CPIC, LT and CPS 20 Marketing Channels Execute campaigns across all online, offline and mobile channels: Content Syndication, Display, Email, Facebook, Search, Call Centers, OOH, Print, Radio, TV, Mobile Audio, Mobile Video, SMS and more Execute advertising across every form of paid media.

11 © 2010 – 2013 11 Digital Marketplace Access 35+ programmatic buying systems. Search Managed Display Mobile Video Social Email Newsletter Self-serve Display Mobile FBX By the Numbers 27 th comScore ranked ad ecosystem 1000+ targeting filters 30,000+ segments 300,000+ URLs 94.4M US monthly unique visitors #

12 © 2010 – 2013 12 The Team Demographics 21-26 year olds Audience Segments Young professionals Re-targeting That visited Geography In New York Zip-9 Targeting In Manhattan Browser Using Safari URL Visiting OS iOS Mobile device iPhone Day parting In the morning By language English Contextual Checking basketball scores Leverage an entire team of media professionals ready to serve you. Market Research and Strategy DevelopmentMedia Planning and ExecutionCreative Design and DevelopmentTechnical Training and Dedicated Support

13 © 2010 – 2013 13 The Value for Clients Simple – Automation of manual processes and congruency in campaign creation, execution, reporting and optimizing Safe – Advanced fraud prevention and detection technology combined with effective monitoring processes Smart – Marketing insight and intelligence, industry- leading analytical tools and real-time course correction

14 © 2010 – 2013 14 Thank You 866-478-0326

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