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GIM Safaris. GIM Safaris | Compact Knowledge-to-Go WhatWhyHow A highly flexible and compact day with experts, scouting expeditions and consumers – tailored.

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Presentation on theme: "GIM Safaris. GIM Safaris | Compact Knowledge-to-Go WhatWhyHow A highly flexible and compact day with experts, scouting expeditions and consumers – tailored."— Presentation transcript:

1 GIM Safaris

2 GIM Safaris | Compact Knowledge-to-Go WhatWhyHow A highly flexible and compact day with experts, scouting expeditions and consumers – tailored to a specific topic. To be on top of the game of understanding current developments, gain ideas and channel the new found knowledge into product development, marketing and communication. Lectures, discussions, interactions and exploration tours are woven into a vibrant and diversified day to experience the extra ordinary - and the ordinary. Clients are encouraged to actively participate shaping topics and design of the day. Your Benefit: You will gain new ideas for your target and category - including a subsequent top line report summing up the key learnings of the day!

3 GIM Safaris | Target: Digital Natives Who they are: Born digital: All generations born after 1980 that have grown up with the digital devices of our modern world. Therefore they perceive and handle those technologies as a matter of course. The special and extensive use of communication technologies influences not only the way digital natives browse and shop, but also their demands regarding service, brand communication and pack design. We will be talking to lead users, the so called digital dependents. Why you want to talk to them: Learn from consumers how to optimize your social media activities or establish successful e-commerce. Redesign brand, communication and packaging according to the needs of the digital point of view. Last but not least: They are your future consumers. Don’t forget: digital immigrants are on the move as well! They can teach you that … The way they perceive, classify and share information is substantially differing. In a world of information overload reducing complexity is key. See how to shape information to nuggets and how convenience becomes design. The future of shopping is not necessarily online – it’s just stationary PoS that has to change. Find out which ways are an attractive and promising option. Word of mouth nowadays becomes the anonymous voice of likes and ratings. Learn about the importance and impact of ratings and how to revise customer relationship management. Successful brand communication is less about QR codes than the old tradition of storytelling.

4 GIM Safaris | Next Stop: Digital Natives & e-Behaviour Possible objectives could be – but are not limited to :…interaction with social media…app usage…payment models…gamification approaches…new information sources…tutorials for your product…youtube…online shopping…viral videos…budget shopping…digital self-portrayal…buzz sites… And whatever you would like to know!

5 Expert Panel Online PR & Marketing Manager (e.g. Glossybox, Zalando and/or other Startups), Sociologist, SMO Expert & GIM present thesis papers with subsequent Q&A and fine-tuning of objectives Discussion flow will be tailored according to questions and topics fuelled by the expert panel. Leading Edge Consumers present their laptop diaries – online behaviour – what’s hot and what’s not, most positive experience with e-commerce, browsing history, online pattern identification 2x1h Mini Groups with Digital Natives Consumer Lectures Clients and Consumers sit and surf together – what‘s important, what‘s not working, what are the happening apps, payment models and supplier out there… Wrap-up & outlook session with most important and surprising learnings (basis for top line summary provided by GIM) Co-inspiration Tablet Surfing Download Session One Day Schedule

6 Date: November 5 th 2014 Place: Münzsalon, Berlin Time: 09.30h – 17.30h Investment: € 990,- pp Minimum number of participants: 10 people Please confirm your attendance until September 30 th by sending a mail to: See you in the wild!


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