We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byCarlee Pooler
Modified about 1 year ago
Direct Mail: Powerful, Cost-Effective Formats and Techniques
Voucher Packages — New Innovations
O, The Oprah Magazine, Control Package, 2002 Approach: Explanation of benefits
O, The Oprah Magazine, Lift Note Test, 2002 Results: 5-10% LIFT, now included w/ control
Redbook, New Voucher Package Test, 2002 Approach: Reader Appreciation Program
Redbook, New Voucher Package Test, 2002 Results: 30% LIFT, is now control for all lists
House Beautiful, New Voucher Package Test, 2002 Approach: Branded message w/ editorial lift note
House Beautiful, New Voucher Package Test, 2002 Results: Even with the control
Testing Out of a Voucher Package Case Study: Working Mother Control Package
Working Mother, New Package Test, 2002 Approach: Edit-driven message w/ redesign
Working Mother, New Package Test, 2002
Results: 60% LIFT in response to outside lists!
Working Mother, New Package Test, 2003 Test: Scaled back components, savings of $60/M Test: Higher sub price w/ stronger offer focus
Working Mother, New Voucher Concept, 2003 Approach: Strong edit message & 4C images
Going Beyond the Double Postcard Design by Kat Stewart
Hope Magazine, Control Package, 2000-2001 Approach: 6 panels w/ strong edit message & images
Hope Magazine, Control Package, 2000-2001 Results: Became new control for two years
Letter Based Packages — New Ideas & Formats
Hope Magazine, New Package Test, 2002 Approach: Magalog w/ letter, edit-driven message
Hope Magazine, New Package Test, 2002 Results: 32% LIFT over previous control
Yoga Journal, Control Package, 2001-2003 Approach: Personal story w/ nested pages
Yoga Journal, Control Package, 2001-2003
Results: 40% LIFT over previous control
Cooks I llustrated, New Package Test, 2003 Approach: Personalized poly-bag w/ sample issue
Cooks I llustrated, New Package Test, 2003
Renewals: Businessweek Cover Wrap #1 Approach: Emphasis on 3-year savings Mailed: 6 months before expire
Renewals: Businessweek Cover Wrap #2 Approach: Preferred customer savings Mailed: 3 months before expire
Renewals: Businessweek Cover Wrap #4 Approach: Last issue warning Mailed: At expire
Generic Renewal Series: Primedia Outdoor Group Challenge: To gain cost savings without losing each title's unique identity and personality
Hunting Group, Efforts 1-2, Five Titles
Shooting Group, Efforts 1-2, Five Titles
Fishing Group, Efforts 1-2, Three Titles
Generic Efforts 3-4, for13 Titles
Generic Efforts 5-7, for 13 Titles
Savings Tip: Print Alternate Color Patterns
Reaching the Hearts and Minds of Your Readers
Shanley + Associates, LLC Marketing Ideas in 30 Minutes for Religious Publishers Shanley + Associates, LLC 405 N. Wabash Avenue Suite 3009.
The Best Discount Magazine on Florida.. Who we are? -We are a complete discount magazine that offer to our community the best deals on Florida. What we.
Fashion Advertising and Promotion. Promotion and the Promotional Mix What is Promotion? Any form of communication that a business uses to inform, persuade,
MGT211 Introduction to Business Lecture 31. Strategies for Promotion Pull Strategy A strategy in which promotional campaign is targeted on end buyer.
How to Write a Letter to the Editor. Sample Letter to the Editor
Print Media Magazines & Newspapers. Magazines Selection Factors Try to ID “pilot” publications initially General Audience –National Enquirer, Parade,
Album Designing Tips 1 Tips to create the amazing wedding album designs.
November 2008 NEAT IDEAS FAIR S PONSORED B Y Recommended format for creating an Neat Ideas Fair Poster This slide set includes: Neat Ideas Fair poster.
1 Marketing Szabó Rozália. 2 Marketing - Outline What is marketing? What is marketing? The process of marketing The process of marketing Market research.
Available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing communications agency.
Writing for Results: Using Direct Mail to Communicate Mary-Jane Atwater Atwater Communications.
NARFE Marketing Update 2015 Federation Convention.
Marketing a Small Business Promotional Media Used by Small Businesses.
Packaging the Business Plan. The importance of packaging and its structure Tips for packaging business plan.
Copywriting Part 4: Effective Advertising Messages Chapter 13.
Dr. Bea Bourne 1. 2 If you have any trouble in seminar, please do call Tech Support at: They can assist if you get “bumped” from the seminar.
Your magazine must have an original cover and title. Be creative!! Use colors and Pictures! This cover should stick out to people who would want to.
The Importance of Magazines in your Media Mix Linda Hazelwood Executive Director Manitoba Magazine Publishers’ Association 1.
Creating a Stationery Package (logo, business cards, letterhead, & labels)
Brief Intro to Promotion & Promotional Mix Objectives Explain the role of promotion in business and marketing Identify the various types of promotion.
Print the sample banner slides or customize with your own message. Click on the letter and type your own text. Use one character per slide. C.
D. Marketing a Small Business Identify promotional media activities used by small businesses Identify the function of promotion in small business.
Magazine Subscriptions Magazines are as popular as ever. They continue to have high-perceived value with consumers. Recipients of these incentives enjoy.
Cover Letters Human Services Practicum. What is a Cover Letter? Cover Letter – A letter of inquiry or introduction that introduces you to a prospective.
Copyright © 2006 People-OnTheGo All third-party brands and names are the property of their respective owners. Managing Large Documents.
Understanding Informational Text Biology Article Reviews
ImageU Magazine Chicago MEDIA KIT 2008 Page 1 A Womens Magazine offering professional editorial, quality content, effective advertisement, and innovative.
The most intuitive and comprehensive tool to manage your subscriptions efficiently in the e-world! The EBSCONET Subscription Management System is a multi-lingual.
Direct Mail Direct mail allows you to target a specific market better than any other advertising.
A poster is a strong advertising technique when designed properly. Every good poster has several things in common. Keep these five.
NARFE Membership Marketing and Fundraising Federation Presidents Meeting July 2015 Reno, Nevada.
Kristi Vannatter Title. Founded in 1969 “Sephora” combination of “sephos” - Greek for beauty and Tzipora – “female bird” in Hebrew Over 11,000 items featuring.
HTML Comprehensive Concepts and Techniques Third Edition Project 3 Creating Web Pages with Links, Images, and Formatted Text.
Chapter 7: Professional Portfolios Definition of Career Portfolio Career Portfolio: “ A professional job search tool that contains samples of a candidate’s.
Standard 3.1. Medium (Media) - the avenue through which messages are delivered to target markets; channels of communication. Advertising Media – non-personal.
Unit 3 Seminar: APA Formatting and Citation Tysick/Boone—CM223 APA v
> > > > Promotion and Pricing Strategies Chapter 14.
3.08 Media Planning and Placement. Terms Reach: number of people exposed at least once to an advertisement Reach: number of people exposed at least once.
Launching offer for iPad. Le Nouvel Observateur & Challenges settle on the iPad Starting the 28th of May, let’s find our magazines on this new device.
Accessible Word Document Training Microsoft Word 2010.
Chapter 23 Innovation Through Creativity and Testing.
NARFE 2013 Federation Convention 1. Greetings! 2.
© Hitachi Capital (UK) PLC All rights reserved. Hitachi Capital Consumer Finance Prepared by: James Wilson, Campaigns Manager.
Salman Ahmed Qurraishi. Advertising mean “to Communicate” Advertising is defined as any “paid-for method of promotion”. Advertising is the main form.
1. 2 Agenda Market Analysis Consumer Insight Problem Definition Target Audience Brand Diagnosis BIG IDEA Media Strategy Creative.
MS Word Taking It To A New Level. You Think You Know Word You all use Word You know common functions: –Select typefaces and sizes –Bold, italics –Save.
Event Marketing. Integrated Marketing Communication (IMC) Brand Sale Promotion Advertising Direct Marketing /Online Marketing Customer Relationship.
© 2017 SlidePlayer.com Inc. All rights reserved.