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Direct Mail: Powerful, Cost-Effective Formats and Techniques
Voucher Packages — New Innovations
O, The Oprah Magazine, Control Package, 2002 Approach: Explanation of benefits
O, The Oprah Magazine, Lift Note Test, 2002 Results: 5-10% LIFT, now included w/ control
Redbook, New Voucher Package Test, 2002 Approach: Reader Appreciation Program
Redbook, New Voucher Package Test, 2002 Results: 30% LIFT, is now control for all lists
House Beautiful, New Voucher Package Test, 2002 Approach: Branded message w/ editorial lift note
House Beautiful, New Voucher Package Test, 2002 Results: Even with the control
Testing Out of a Voucher Package Case Study: Working Mother Control Package
Working Mother, New Package Test, 2002 Approach: Edit-driven message w/ redesign
Working Mother, New Package Test, 2002
Results: 60% LIFT in response to outside lists!
Working Mother, New Package Test, 2003 Test: Scaled back components, savings of $60/M Test: Higher sub price w/ stronger offer focus
Working Mother, New Voucher Concept, 2003 Approach: Strong edit message & 4C images
Going Beyond the Double Postcard Design by Kat Stewart
Hope Magazine, Control Package, Approach: 6 panels w/ strong edit message & images
Hope Magazine, Control Package, Results: Became new control for two years
Letter Based Packages — New Ideas & Formats
Hope Magazine, New Package Test, 2002 Approach: Magalog w/ letter, edit-driven message
Hope Magazine, New Package Test, 2002 Results: 32% LIFT over previous control
Yoga Journal, Control Package, Approach: Personal story w/ nested pages
Yoga Journal, Control Package,
Results: 40% LIFT over previous control
Cooks I llustrated, New Package Test, 2003 Approach: Personalized poly-bag w/ sample issue
Cooks I llustrated, New Package Test, 2003
Renewals: Businessweek Cover Wrap #1 Approach: Emphasis on 3-year savings Mailed: 6 months before expire
Renewals: Businessweek Cover Wrap #2 Approach: Preferred customer savings Mailed: 3 months before expire
Renewals: Businessweek Cover Wrap #4 Approach: Last issue warning Mailed: At expire
Generic Renewal Series: Primedia Outdoor Group Challenge: To gain cost savings without losing each title's unique identity and personality
Hunting Group, Efforts 1-2, Five Titles
Shooting Group, Efforts 1-2, Five Titles
Fishing Group, Efforts 1-2, Three Titles
Generic Efforts 3-4, for13 Titles
Generic Efforts 5-7, for 13 Titles
Savings Tip: Print Alternate Color Patterns
Reaching the Hearts and Minds of Your Readers
The most intuitive and comprehensive tool to manage your subscriptions efficiently in the e-world! The EBSCONET Subscription Management System is a multi-lingual.
Next level Training NEXT LEVEL TRAINING REACHING YOUR NEXT LEVEL WORKING WITH EXPIRED LISTINGS.
Chapter 11 Advertising and Promotion. © 2011 Cengage Learning. All Rights Reserved. May not be scanned, copied or duplicated, or posted to a publicly.
Work Plan Setup the project work plan can be written online, allowing all applicants central access and up-to-the-minute documentation. This feature is.
We have designed a new style of database that we create entirely on your behalf. By using this database you will have access to a range of features to.
Available to IEEE Sections, Societies, conferences, departments and events IEEEs in house marketing communications agency.
WPA 2004, 2-Day Publishing Conference Striving for Excellence: Increasing Productivity & Profitability Renaissance Hotel-Los Angeles Airport April 22-23,
© 2007 e-Dialog, Inc. All Rights Reserved. Arthur Middleton Hughes Senior Strategist Chicago Association of Direct Marketing Sheraton Chicago Hotel and.
Introducing Presented by The New Directions Group, Inc.
©SHRM 2011 Presentation Title (24 point Arial; color = white) 1 Section Title (12 point Arial; color = white) Membership Marketing Summit November 17,
Tips & Techniques for Writing Effective Procedures To move forward, backward or to a specific slide, move your cursor over the hidden arrows/menu in the.
STUDENT LED CONFERENCES AND CREATING A VISION FOR INCREASED STUDENT PERFORMANCE.
Marketing and Promotion for Libraries: Big and Small PAARLs Summer National Conference on the Role of Libraries and Library Professionals in E- Learning:
Conducting Research Investigating Your Topic Copyright 2012, Lisa McNeilley.
Creating News Features and Op-Ed Chapter 7. Value of News Features Regular news releases usually emphasize the timely disclosure of basic information.
Business Communications Lesson Ten FJU/AIEDL Dr. M. Connor Based on Excellence in Business Communication,5/e Thill and Bovée.
Module 7: Creating communication outputs from the assessment.
GOING GREEN PowerPoint Presentation. Textbook Overview WHY GO GREEN? Defining terms, assessing options, and setting priorities. IS IT FEASIBLE? Feasibility.
Promoting & Selling Your business. Objectives of the workshop Establish if your business has a Marketing culture Highlight the central role of customers.
BPA Rule Change Webinar June Agenda for the Day BPA Brand Report – Redesign and rollout plans Rule Amendments (3) – Telemarketing; Publicity; Newspaper.
Copyright 2009 McGraw-Hill Australia Pty Ltd PPTs t/a Communication Skills, by Bretag, Crossman and Bordia Chapter 1 Effective reading for academic.
Strategic Communication Learning Program. External Affairs Vice Presidency Country Partners Bank Staff Intl. Development Agencies.
Copyright © 2006 S trategies T oward A nnual R eductions System Training Guide for Suppliers Polaris Industries presents: Published: September 2006 Updated:
Soft Info Technology Pvt. Ltd. We build your Imagination.
Initial Impact P/L PO Box 301 Balnarring 3926 ABN Student name: Student ID:
9. Put Someone in Charge Our assistant managing editor manages the process. Its in his job description. Editors, with input from and writers, select what.
Back-end Strategy Using Back-end Products to Create Lifetime Customers.
A Tas Com-Tech Product: Jesse and Tess Thomas A. Stewart Literacy Test (OSSLT) Prep Guide 2013 Writing Questions: Series of Paragraphs.
Reading and Writing By Ximena Schneider. Reading Next and Writing Next.
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