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The Art of Intellectual ‘Coercion’ Answer these… The world is enamored by a menhir- delivery man and a sword wielding warrior. Why? When India loses.

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Presentation on theme: "The Art of Intellectual ‘Coercion’ Answer these… The world is enamored by a menhir- delivery man and a sword wielding warrior. Why? When India loses."— Presentation transcript:

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2 The Art of Intellectual ‘Coercion’

3 Answer these… The world is enamored by a menhir- delivery man and a sword wielding warrior. Why? When India loses its 3 rd wicket, 8 out of 10 ask whether Sachin is ‘out’. Why? In a presentation, we either want to be first or last. Why?

4 Heard of this? Utility –Total Utility: The satisfaction you gain after consuming a good (or information) Marginal utility –The extra satisfaction you gain after consuming an extra unit of good (or info)

5 Assimilate this… Effective communication is all about taking advantage of the marginal utility of the good (or information)

6 Why did Steve Jobs win with iPods but flopped with Next?

7 Answer these… How did Dell take the top PC vendor position ahead of others? How did Big B manage to stay on top of the popularity chart? How did Bangalore find itself in a negative vortex?

8 Ask these questions… Why are you obsessed with the ‘core of the matter’? Why do you demand the USP of a product? Why are you bothered about the `value addition’?

9 Heard this? Pareto Principle (80:20 Principle) –80% of the results are due to 20% of causes

10 Assimilate this… Effective communication is all about taking advantage of the marginal utility of the good (or information) and finding the top 20% which will get the 80% of the results

11 Mind maps… Fix the core Identify the argument lines Exhaust an argument (its sub routines) in one single stretch; move to the next argument

12 Assimilate this… Effective communication is: –Identifying the core (Pareto Principle) –Taking advantage of the marginal utility factor (Marginal Utility theory) –Arguing well (Mind Maps)

13 Style & Language

14 Check this…Exhibit 1 The hill people and the Mexicans arrived on the same day. It was a Wednesday, early in September The Cardinals were five games behind the Dodgers with three weeks to go, and the season looked hopeless. The cotton, however, was waist-high to my father, over my head, and he and my grandfather could be heard before supper whispering words that were seldom heard. It could be a ‘good crop’

15 Check this…Exhibit 2 Not long after I moved with my family to a small town in New Hampshire I happened upon a path that vanished into a wood on the edge of town.

16 And this… Exhibit 3 I teach a class in strategic management at Stanford University’s business school as a part- time departure from my job as president and CEO of Intel Corporation. The way my coteacher, professor Robert Burgelman, and I normally grade the students is to go through the class roster right after each session and assess each student’s class performance while it is still fresh in our memories.

17 Now look at this… It was the high noon of India-US relations. Exactly at 12 pm on Thursday, President George Bush and PM Manmohan Singh strode out of the Hyderabad House lawns to announce the nuke deal’s done. India gave a list of civilian nuclear installations that could be made open to inspection and it passed muster with the US, leading to an agreement for guaranteed American supply of nuclear fuel to Indian reactors.

18 Get movin… Pick your style to invite a partner to your Mission to Mars

19 Style Elevator Test Inverted Pyramid Classical style

20 Assimilate this… Effective communication is: –Identifying the core (Pareto Principle) –Taking advantage of the marginal utility factor (Marginal Utility theory) –Arguing well (Mind Maps) –Picking your style of presentation


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