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Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." MAJ Karen Fauber - DeCA.

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Presentation on theme: "Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." MAJ Karen Fauber - DeCA."— Presentation transcript:

1 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." MAJ Karen Fauber - DeCA Dietitian

2 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Corporate Communications NAMETITLE OFFICE OF CORPORATE COMMUNICATIONS Jay Hudson (*)Director, Corporate Communications *Gerri YoungField Public Affairs Specialist Europe *Nancy O'NellField Public Affairs Specialist West *Rick BrinkField Public Affairs Specialist East *Pete SkirbuntHistorian/Public Affairs

3 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Field Public Affairs  Direct store assistance  Local media queries  Targeted worldwide media queries  Europe, Far East unique audiences  Targeted trade media queries  Grand openings and ceremonies  Liaison between stores & marketing/communications  Supports region leadership Rick Brink – DeCA East Nancy O’Nell – DeCA West Gerri Young – DeCA Europe Front Line Field Support

4 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." COMMUNICATIONS DIVISION *Ron Kelly (*)Chief, Communications Division *Kevin RobinsonPublic Affairs Specialist (Media Relations) *Cherie HuntingtonPublic Affairs Specialist (VISION) *Lynda ValentinePublic Affairs Specialist VISION Magazine, DeCA Update, Internal News Releases, External News Releases, Leadership Challenge, Holiday Messages, Director’s Video Series, Video Productions, Executive Interviews, Media Relations, DeCA Annual Report, DeCA Briefing Updates, Commanders Quarterly............................. Employee, Executive, and Stakeholder Communication Communications

5 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Why is it important! “Communication is vital to our agency’s success.” ~ Pat Nixon ~ “As managers and supervisors, we are a key part of the communication process.” ~ Pat Nixon ~

6 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Why is it important! “There can be no such thing as too much communication.” ~ Pat Nixon ~ “The need for effective communication is always there, so make it a regular part of your management routine.” ~ Pat Nixon ~

7 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Why is it important! “Communication is a function of leadership” ~ Pat Nixon ~

8 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Employee Communications  VISION Magazine

9 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Employee Communications  DeCA Update

10 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." External Communications  Media relations  Release news  Trade media  Military Times, Stars and Stripes, etc.  Installation media  Media Interviews

11 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans."  News Releases  Over 600 contacts  All via e-mail  Customers  Stores/HQ/Regions  Stakeholders  Major media  Trickle down  Localize for effectiveness! External Communications

12 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." External Communications  Stakeholder relations  Annual Report

13 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." MARKETING DIVISION *Sallie Cauthers (*)Chief, Marketing Division Carrie WilliamsMarketing and Mass Communications Specialist Anne FenessyVisual Information Specialist (Marketing) Rene' VitikacsCustomer Relations Specialist (YAL) Outreach MAJ Karen FauberNutritional Education Outreach Manager Kay BlakelyHome Economist / Outreach Dawn Pittman-MaconPublic Affairs Outreach Assistant Manage all marketing programs, administers patron council, manages marketing content on the Web, CAT team marketing, develops consumer communications strategies and programs and conducts consumer outreach activities, acts as liaison with industry on marketing programs, manages joint advertising program with Exchanges, Cooking with ACES, Barracks Bistro, Kay’s Kitchen, Ask a Dietitian, Consumer News Releases, YAL program.... Marketing

14 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans."  Marketing/Outreach  Partnerships - DoD, federal, industry  Marketing tools/giveaways  Outreach events/conferences  Sales support – concepts/campaigns/graphics  Direct store support – ads/briefs/special needs  Marketing/Outreach E-zine  Marketing on the Web  Commissary Connection  Contests/special features  YALs - Customer comments Marketing Division

15 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Tools to Assist You

16 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Store Assistance  Providing tools  Displays to 60 CONUS stores  Matching templates- store library  Outreach increases sales! Enclosed are pictures from our Delayed Enlistment Family Day outreach event here at NAS Jacksonville. The great thing about this event was that I got to use our NEW BOARD for the first time. What a great tool!!! I have attended several events like this in the past where the hospital, exchange and MWR had all these professional displays and boards. This time we stepped up to the plate. KUDOS to you and your folks for making this available to us in the field. This is truly an asset to our OUTREACH efforts. THANKS!!! Dennis Claxton NAS Jacksonville

17 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans."  Approximately 30,000 subscribers  Hot news - case lot sales  Hot links  New header reflects new DeCA! Marketing Communications

18 Industry Partnerships  Consumer Awareness Team  Support for CAM  Outreach tools  Coupon books  National service awards  Airman of the year, etc.  Commissary gift certificates  Ads in targeted publications  Major association magazines Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans."

19 WEB DIVISION *Janice Pavlock (*)Chief, Web Division *Rebecca NortonWeb Designer *Yaron BenjaminWeb Programmer *Ruth WallekWeb Programmer Commissaries.com redesign, 508 compliance, OPSEC compliance, W3C compliance, web graphic design, content update, store and region pages, customer support for web applications, YAL program, Lyris newsletter software, design layer for virtual commissary, DeCA.mil redesign incorporating features of a corporate intranet............................................................................

20 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Web Communications Commissaries.com

21 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Web Communications

22 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Web Communications

23 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Intranet – DeCA.mil Web Communications

24 Goals  Preserve and deliver a premier quality-of-life benefit by promoting the commissary as the nutritional leader for the armed services community  Increase the value of the commissary benefit without increasing costs Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." It’s Your Choice – Make it Healthy Customer Initiatives Outreach coordinator replaced with registered dietitian

25 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." It’s Your Choice – Make it Healthy  Coordinate and conduct targeted promotions and outreach to the armed services community  Incorporate health and wellness education in outreach events  Develop and implement web-based nutrition education programs  Ask a Dietitian  Kay’s Kitchen  Health Notes  Healthy Recipes  Collaborate with Sales to promote health and wellness  Participate on DoD Nutrition and Supplement committees Customer Initiatives

26 It’s Your Choice – Make it Healthy Employee Initiatives Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Goal  Foster a corporate culture that creates a satisfying workforce environment and provides opportunities for personal and professional growth  Coordinate and integrate health and wellness component into store director’s course.

27 Pursuit of a healthy, balanced lifestyle. It is more than the absence of disease; rather it is an optimal state of health. Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness

28 Living in a healthy environment, eating nutritious food, regularly engaging in physical exercise, balance in career; family, relationships, and developing spirituality. Your wellness is important to your success as you climb the career ladder. Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Assess your wellness: http://www.nationalwellness.org/testwell/index.htm http://www.nationalwellness.org/testwell/index.htm

29 Self Care Self care includes maintaining regular health checkups and screening tests with your physician for chronic diseases. Consider your body mass index (BMI), waist circumference and risk factors for chronic diseases. Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness

30 Body Mass Index (BMI) BMI is a reliable indicator of total body fat, which is related to the risk of disease and death. The score is valid for both men and women, but it does have some limits. You may calculate your BMI at http://www.nhlbisupport.com/bmi http://www.nhlbisupport.com/bmi Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness

31 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Waist Circumference The risk of developing heart disease and other diseases increases with a waist measurement of over 40 inches in men and over 35 inches in women. Determine waist circumference by placing a measuring tape snugly around your waist.

32 Risk Factors for Chronic Diseases High blood pressure (>140/90 mmHg) High LDL-cholesterol (>130 mg/dl) Low HDL cholesterol ( 200) High blood glucose (>100 mg/dl fasting) Family history of premature heart disease Physical inactivity Smoking Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness

33 Exercise is considered important for maintaining physical fitness including a healthy weight. There are many reasons to exercise. Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Exercise

34 To identify your target heart rate according to age range: http://www.americanheart.org http://www.americanheart.org Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Target Heart Rates

35 To increase our understanding of how this works complete the Portion Distortion II quiz found at http://hp2010.nhlbihin.net/portion. http://hp2010.nhlbihin.net/portion Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Exercise and Nutrition go hand in hand.

36 http://mypyramid.gov/mypyramid/index.aspx Good nutrition includes eating a well-balanced diet. To design an eating plan for yourself: Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Nutrition

37 To take care of yourself, it is important to achieve and maintain a balance between work and your personal life. Reduce the chance of burnout at work, stress and the development of certain chronic diseases. Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Balance

38 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Balance Accept help to balance your life Consider what is right for you Define your top five priorities Protect your private time Plan fun and relaxation

39 Customers, Workforce, Partners Raving Fans! DeCA's VISION will focus on people - all working together to create "Raving Fans." Wellness Religious and spiritual communities can provide a ready-made support system at times when it is most needed. Caring for others and receiving care and compassion, will bring you comfort and healing if you open yourself to this possibility. Spirituality

40 Questions? MAJ Karen Fauber karen.fauber@deca.mil 804-734-8404 www.commissaries.com karen.fauber@deca.mil www.commissaries.com Commitment


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