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Spring/Summer 2012 Air Purification Planning for Presented To Account Logo.

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Presentation on theme: "Spring/Summer 2012 Air Purification Planning for Presented To Account Logo."— Presentation transcript:

1 Spring/Summer 2012 Air Purification Planning for Presented To Account Logo

2 Vornado Air, LLC is the leading designer, manufacturer, and supplier of premium branded comfort appliances. All products are designed and engineered in the US and several are assembled stateside as well. Vornado has long been recognized as the leader in air movement sciences. The Vornado brand dates back to the 1940’s when the iconic fans were first manufactured and are still considered the best today. The current product assortment includes a wide range of whole room air circulators, heaters, humidifiers, air purifiers, and modern-style fans. VIEW Vornado Difference Video

3 A few examples of Vornado’s efforts are listed below… https://twitter.com/vornado Consumer Marketing Effort  Vornado is ensuring that our unique benefits are clearly communicated to consumers researching air comfort products by:  Launched a new website in early May 2012 Able to illustrate more product images & interactive content Enhanced find-a-store interface with the support of Bing Maps for location-based mapping of stores and driving directions  Aggressively creating educational content that is widely accessible to web users. Video content describing “Vortex Action”, “Tower Circulators/V-Flow Circulation”, “Whole Room Heat Circulation”, “Ultrasonic Humidifier” Submitting to print & online media outlets for third party validation of performance & usability. - view link: - Real Simple Magazine, May 2011 “Road Test Fans”  Actively building brand-loyal communities of consumers to strengthen our customer relationships & stand out amongst competition. Using a combination of popular social media: Youtube, Facebook, Flickr, Twitter, Blogging, & more. Collecting product review content at and publish in to products at major retail.com’s, increasing star ratings, supporting” click” & “brick” sales.

4 2011 Retail $ Share Source: Homeworld Business; January, 2012 $536 Million Retail Market HEPA makes up 60% unit share Category Information

5 What makes Vornado different? 1.U.S. Designed & Engineered 2.Performance 3.Durability 4.Quiet Operation 5.Consumer Service/Warranty 6.U.S. Assembled

6 Air Purifiers VIEW HEPA Whole Room Air Purifier Video

7 Model: AC300 Item: AC R- Spring/Summer 2012 MSRPInvoiceGM% $159.99$% 220 sq. feet 3 speed Push button electronic controls Filter indicators signal replacement Two filters provide three stage filtration Carbon filter captures odor particles and also acts as pre- filter capturing larger particles. True HEPA filter removes 99.97% of airborne particles down to.3 micron in size Sleek and modern styling fits in most room decors 5 year warranty SMOKE142 DUST152 POLLEN170 CADR Ratings:

8 Model: AC500 Item: AC R- 335 sq. feet 4 speed Push button electronic controls Dust sensor for “auto mode” Light sensor for “sleep mode” Filter indicators signal replacement Two filters provide three stage filtration Carbon filter captures odor particles and also acts as pre- filter capturing larger particles. True HEPA filter removes 99.97% of airborne particles down to.3 micron in size Sleek and modern styling fits in most room decors 5 year warranty Spring/Summer 2012 MSRPInvoiceGM% $259.99$% SMOKE217 DUST219 POLLEN219 CADR Ratings:

9 Consumer Replacement Parts MD1-0022, HEPA Filter 99.97% filtration 1 filter per pack MD1-0023, Carbon Pre-Filter Combination pre-filter, odor removal 2 filters per pack Spring/Summer 2012 MSRPInvoiceGM % $39.99$% Spring/Summer 2012 MSRPInvoiceGM % $19.99$%

10 What does HEPA stand for? High Efficiency Particulate Arrestance or High Efficiency Particulate Air The first HEPA filters were developed in the 1940's by the USA Atomic Energy Commission to fulfill a top-secret need for an efficient, effective way to filter radioactive particulate contaminants. HEPA air filters have been traditionally used in hospital operating and isolation rooms, pharmaceutical and computer chip manufacturing, as well as in other applications requiring "Absolute" Filtration. How does HEPA work? The fibers in HEPA filters (shown here as gray bars) trap dust and dirt particles in three ways. 1.Impaction: Particles crash into filter fibers and are absorbed by impact. 2.Interception: Particles flow along in the moving airstream, move too close to a fiber and are trapped. 3.Diffusion: At lower air speeds, particles are trapped when randomly moving dust and air particles crash into one another and some are pushed into the filter fibers. Air Cleaner Q&A

11 What is the effectiveness of HEPA? 99.97% particulate removal at.3 microns in size or greater See below chart to reference size of various particulates in air Air Cleaner Q&A

12 How is air cleaner product effectiveness measured? CADR (clean air delivery rate) is published (typically on packaging) for consumers to reference performance and overall room size. CADR consists of three numbers: - Smoke (lowest number) - Dust (middle) - Pollen (highest) These numbers are established by third party lab testing using ANSI/ASHRAE standard. The smoke number is used to calculate room size coverage. The dust number is used to calculate Energy Star claim. What is AHAM Certification? AHAM stands for American Household Appliance Manufacturers. It is a voluntary association for manufacturers. This agency polices CADR claims of members only. Air Cleaner Q&A

13 What drives effectiveness of HEPA filter? Velocity of air through the filter: air moving too fast, degrades performance of filter. Filter specs (size, pleats/inch and paper quality) must be aligned with overall product air volume (CFM) target. Filter Effectiveness vs. Unit Effectiveness Some manufacturers can mislead consumers by stating the efficiency of the filter at true HEPA standards on packaging but when used in the air cleaner unit, it does not perform at the stated claim. 1. Stand alone filter is rated True HEPA at a certain air volume. 2. Unit runs at higher air volume, sacrificing filter’s True HEPA performance. Example: True HEPA filter: rated at 99.97% of.3 microns at 150 CFM Manufacturer X uses this filter in unit moving 300 CFM – Filter effectiveness is then sacrificed. What does a carbon filter do? Gas/Chemical particles stick to carbon filter, therefore being removed from the air. This process is called ADSORPTION, different from absorption. Air Cleaner Q&A


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