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Name Calling Negative names are used for the enemy or opposition, so that the audience has an emotional response to them and are immediately biased against them.
Generalities Linking positive, general, and commonly accepted words (love, family, democracy) with a person, group, or cause to make an audience approve without careful consideration.
Euphemisms Substituting words or phrases with softer, nicer ones to create a more positive response or to mislead intentionally.
Appeal to Celebrity/Authority Using well known personalities to endorse a person, group, or cause.
Plain folks/Camaraderie Trying to convince an audience that someone is “one of them” – this helps to convince the audience that they “know how they feel” even if they do not.
Bandwagon Claiming that an audience should do something because “everybody else is doing it” – this plays on some people’s fear of being left out.
Fear Warning an audience that something horrible will happen to them if they don’t take a certain action.
Hyperbole An exaggeration, or exaggerated statement to make a point
Propaganda is the use of emotional and often illogical appeals to influence people to support a cause or buy a product. It is also commonly used to damage.
PERSUASIVE TECHNIQUES What is persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to.
Propaganda A Closer Look at the Depths of Persuasion.
Persuasive Techniques. Propaganda is the systematic spread of information that reflects or supports a certain viewpoint or bias. Governments will often.
Propaganda in Advertising. What is propaganda? Propaganda is the use of a variety of communication techniques. These techniques create an emotional appeal.
Examples of Persuasive Techniques in Advertising
Analyzing Mass Media Messages English 8 – Unit 2 Fall 2009.
What is Persuasion? A means of convincing people: to buy a certain product to believe something or act in a certain way to agree with a point of view.
Examples of Persuasive Techniques in Advertising Bandwagon Bandwagon is an appeal to the subject to follow the crowd. Since everyone else is buying it,
Propaganda techniques in the media Clipart-Microsoft Office XP 2002 Whose voice guides your choice?
Persuasive Techniques used in Advertising What Consumers Should Know.
HAPPY TUESDAY! Please answer the following question in your composition book: Has a commercial or advertisement ever influenced you to buy something? Explain.
-- WORDS TO CONVINCE YOU TO DO, BUY, OR BELIEVE.
PROPAGANDA information, especially of a biased or misleading nature, used to promote or publicize a particular political cause or point of view.
CRITICAL READING Becoming an aware and smart READER.
Author’s strategy of persuasion. Bias tactics are used by authors to persuade their audience Some persuasive strategies are called “Propaganda techniques,”
PROPAGANDA. Word Games Name Calling Links person or idea to negative symbol Seeks to make audience reject and condemn person or idea based on symbol.
Techniques To Be Aware Of. What is propaganda? Communication that attempts to influence a community to agree or disagree with some cause or position.
Symbolism › Cartoonists use simple objects, or symbols, to stand for larger concepts or ideas Exaggeration › Sometimes cartoonists overdo, or exaggerate,
Persuasion Is All Around You!
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