Presentation on theme: "(Welcome to the unit) Leading-in: 1.Do you like reading or watching advertisements? 2.What kind of ads do you like best? And why? 3.Where can you see."— Presentation transcript:
To sell a product or service To educate people about 2. Computer Software 3. Oxlin Airlines 6. Shine Shampoo 1. Project Hope 4. Earth Day 5. Anti-drugs Observe the six pictures on Page 1. Try to divide them into two types.
Commercial advertisements Public service advertisements
5.What does an advertisement consist of? /images/design...... words and sentences in an advertisement slogan
More ads for you to discuss: Protect water, Protect ourselves. 8.Can you think about a good slogan for each ad?
What are advantages and disadvantages of advertisements? for customers for producers/companies for products for society
Advantages & disadvantages of ads. Advantages 1.Provide information about latest products. 2.Increase sales by repeated advertising. 3.Cut costs of newspapers and make them cheaper. 4.Make the public aware of social problems.
Disadvantages 1. Mislead customers or cheat them of money. 2. Give false or incorrect information. 3.Take too much time or space on TV or newspapers. 4. Make teenagers want things that are bad for them.
Summary advertisements functions types slogan advantages and disadvantages we should develop a correct attitude towards advertisements.