Presentation on theme: "Reading PSSA Arthur Kemp Period 1. Hasty Generalizations Jumping to the easiest,quickest,most obvious conclusion without enough examples to support it."— Presentation transcript:
Appeal to Fear A fallacy in which a person attempts to create support of his or her idea by increasing fear or prejudice toward a competitor.
False cause Committed when an argument mistakenly attempts to establish a casual connection.
Bandwagon Since it may be popular customers already thinks its good.
Prefixes: Suffixes: Re-again Un-not Mis-bad,badly De-down, away Dis-away Able-can do Ous-full of Ment Ness Full
Additional Terms Snob Appeal: This is a reverse of the Bandwagon Appeal. Its message suggests: "Buying our product will make you better than everyone else-- especially since other people can't afford it." Symbols: A sign, emblem, token, etc. which represents something. As in other literary forms, a symbol in advertising is a quick way to get a message across: The "Jolly Green Giant" suggests the vigor his vegetables give. The flag is a symbol of our country. Eye Appeal: A photograph or drawing shows how good the product looks through color, design, shape, etc. in order to suggest how good it tastes, smells or feels. euphemism: use of a mild or indirect expression instead of one that is harsh or unpleasant. ("passed away" instead of "died," "slender" instead of "bony") parody: a humorous imitation of a serious writing; to make fun of something by copying it. A parody follows the form of the original.
Additional Terms pun: a humorous use of a word where it can have different meanings; a play on words with almost the same meaning. exaggeration: to stretch the truth, make something seem better or worse that it really is. Hyperbole, a exaggerated ridiculous comparison for effect, can also be used. sarcasm: bitter, cutting remarks intended to hurt someone's feelings denotation: the exact, literal dictionary definition of a word. connotation: what is suggested in addition to the literal meaning of a word. Often these are "loaded words" whose connotations evoke emotional responses