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PROFESSIONALISM AND THE PUBLIC SPEAKER HOW TO SURVIVE IN FRONT OF AN AUDIENCE.

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Presentation on theme: "PROFESSIONALISM AND THE PUBLIC SPEAKER HOW TO SURVIVE IN FRONT OF AN AUDIENCE."— Presentation transcript:

1 PROFESSIONALISM AND THE PUBLIC SPEAKER HOW TO SURVIVE IN FRONT OF AN AUDIENCE

2 Instructor Bill O’Brien National Resource Specialist Washington, DC Tel:

3 GOALS SHARE WITH YOU THE MANY MISTAKES AND LESSONS LEARNED AFTER 21 YEARS OF EXPLAINING AND DEFENDING THE FEDERAL AVIATION REGULATIONS.

4 SUBJECTS COVERED THE SPEAKER THE SPEECH PODIUM POWER THE SIGN OFF

5 THE SPEAKER “MANY PUBLIC SPEAKERS ARE DONE SPEAKING BEFORE THEY ARE DONE TALKING.”

6 THE SPEAKER: YOU SHOULD BE AFRAID OR NERVOUS BEFORE A SPEECH. IT’S NORMAL. AVOID SPICY FOODS, CAFFEINE, AND FOODS SEASONED WITH MSG FOR 24 HOURS BEFORE A SPEECH. AVOID MEDICATIONS THAT SAY YOU SHOULD NOT BE OPERATING HEAVY MACHINERY.

7 THE SPEAKER: NO ALCOHOL FOR 24 HOURS. IT WILL BETRAY YOU. PRACTICE WALKING UP TO THE PODIUM LIKE IT OWES YOU MONEY. (EYES UP, SHOULDERS BACK, HANDS AND ARMS RELAXED)

8 THE SPEAKER: IF YOUR CLOSE UP VISION IS POOR, WRITE YOUR SPEECH WITH A BIG FONT SIZE AND TWO LINES BETWEEN SENTENCES. IF YOU NEED BIFOCALS, INVEST IN PROGRESSIVE LENSES. ALSO, HAVE THE LENSES TREATED WITH A FILM THAT REDUCES GLARE.— YOU WILL LOOK AND PHOTOGRAPH BETTER.

9 THE SPEAKER: DRESS TO COMPLIMENT THE AUDIENCE NOT INSULT THEM. MEN—AVOID WHITE SHIRTS—THE REFLECTION FROM THE LIGHTS WILL MAKE YOU LOOK LIKE RICHARD NIXON. WOMEN—AVOID LOUD COLORS AND JEWELRY THAT IS BRIGHT OR HAS A VOICE OF ITS OWN.

10 THE SPEAKER: IF YOU ARE CURSED WITH SWEATY PALMS, RUB A LITTLE CHEAP COLOGNE ON YOUR HANDS FIVE MINUTES BEFORE YOU SPEAK. THEY WILL STAY DRY FOR 30 MINUTES OR MORE. AVOID A LOT OF PERFUME, HAIR SPRAY, AND DEODORANT. THEY CAN CAUSE AN ALLERGIC REACTION.

11 THE SPEAKER: QUESTION: WHEN WAS THE LAST TIME YOU TOOK A DEEP BREATH AND FILLED YOUR LUNGS TO MAXIMUM CAPACITY?

12 THE SPEAKER: IF YOUR SPEECH IS LONGER THAN EIGHT MINUTES AND YOU HAVE NOT SPOKEN IN A WHILE, THEN THERE IS A GOOD CHANCE THAT YOU WILL RUN OUT OF AIR BEFORE YOU RUN OUT OF TIME.

13 THE SPEAKER: TO RAISE YOUR LUNG CAPACITY, TAKE 10 DEEP BREATHS, 3 TIMES A DAY FOR AT LEAST A WEEK BEFORE THE SPEECH AND YOU WILL NOT RUN OUT OF AIR.

14 THE SPEAKER: KNOW YOUR SUBJECT BETTER THAN THE BACK OF YOUR HAND. USE VISUAL AIDS---BUT HAVE A BACK UP PLAN IN PLACE IF THE COMPUTER FAILS-----AND IT WILL. STUDY THE EXPERT SPEAKERS BUT DO NOT MIMIC THEM. WE HAVE ENOUGH ELVIS LOOK-A-LIKES.

15 THE SPEAKER: CONCENTRATE ON THE MESSAGE NOT YOUR EGO. REALIZE THAT NOBODY CARES IF YOU ARE NOT GOOD LOOKING. THE AUDIENCE ONLY CARES IF YOU ARE A GOOD SPEAKER. NOTHING ELSE MATTERS TO THEM.

16 THE SPEAKER: A MICROPHONE CAN MAKE YOU 10 FEET TALL OR 10 INCHES TALL--- KNOW HOW TO SET UP AN AMPLIFIER AND A MICROPHONE. TRY THE ROOM OUT. KNOW THE LOCATION OF THE EXITS, REST ROOMS, FIRE ALARMS, LIGHTS. YOU MAY BECOME A FIRE MARSHALL.

17 THE SPEAKER: ADJUST THE ROOM AND LECTERN LIGHTING TO COMPLIMENT YOUR APPEARANCE AND TO AVOID THE GLARE OF LIGHTS IN YOUR FACE THAT MAKE YOU SQUINTY-EYE. MAKE SURE YOU LEAVE SOME OF THE AUDIENCE LIGHTING ON. YOU NEED TO SEE THEIR EYES.

18 THE SPEAKER: HUMOR: KEEP IT CLEAN, SHORT,AND INSULT FREE. AVOID RELIGIOUS, ETHIC OR GENDER RELATED JOKES. TEST IT FIRST: IF YOU CAN MAKE YOUR SPOUSE LAUGH, THEN GIVE IT A GO AT THE LECTERN. BUT REMEMBER, HUMOR HAS KILLED MORE SPEAKERS THAN COMEDIANS.

19 THE SPEAKER: CARRY AN EMERGENCY KIT OF BAND-AIDS, OINTMENT, SEWING KIT, AND MOST IMPORTANT OF ALL-- -- SAFETY PINS. WHY? ZIPPERS ALWAYS FAIL RIGHT BEFORE A SPEECH.

20 REMEMBER THERE ARE NO NATURAL BORN SPEAKERS, THEY ARE SELF MADE. STUDY THE ART. NEVER SAY YOU ARE GOOD OR THE BEST, BECAUSE YOU ARE ONLY AS GOOD AS YOUR LAST TALK. KNOW THE SUBJECT----COLD. ALWAYS HAVE A BACK-UP PLAN.

21 SPEECH WRITING “WRITING A SPEECH IS A LOT LIKE LIVING IN HELL EXCEPT THE NEIGHBORS ARE QUIETER.”

22 THE SPEECH: YOU SHOULD START WITH AN IDEA AND FINISH WITH A PLAN. THE SPEECH SHOULD ANSWER THE QUESTIONS: WHO, WHAT, WHEN, WHERE, AND HOW. SPEECHES CAN BE MOTIVATIONAL, INSPIRING, FACTUAL, HUMOROUS, INFORMATIONAL OR BORING.

23 THE SPEECH: A SPEECH CONTAINS ONLY THREE ELEMENTS: THE BEGINNING, THE MIDDLE, AND THE END. WRITE THE TITLE AFTER YOU FINISHED WRITING THE SPEECH. YOUR CENTRAL THEME SHOULD FIT ON A BUMPER STICKER.

24 THE SPEECH: YOUR BUMPER STICKER THEME SHOULD BE IN THE MIDDLE AND END OF THE SPEECH. THE BUMPER STICKER IS WHAT YOU WANT THEM TO REMEMBER. THE FINAL THREE MINUTES OF YOUR SPEECH IS THE MOST IMPORTANT. BECAUSE THAT IS WHAT WILL BE REMEMBERED THE LONGEST.

25 THE SPEECH: THE TITLE IS THE BAIT. THE BEGINNING STARTS THE SEDUCTION—ESTABLISHES YOUR CREDITIBILITY. THE MIDDLE BUILDS PASSION AND DELIVERY OF THE FACTS. THE ENDING SUMMARIZES YOUR MESSAGE------MAKE IT GRAND.

26 THE SPEECH: SPEECHES SHOULD BE NO LONGER THAN 15 MINUTES. THE AVERAGE SPEAKER SPEAKS AT THE RATE OF 130 TO 180 WPM. THEREFORE, THE NUMBER OF WORDS IN A SPEECH TO MEET A 15-MINUTE TIME PERIOD SHOULD BE BETWEEN 2,500 AND 2,700 WORDS.

27 THE SPEECH: IMPORTANT FACT: NO AUDIENCE HAS EVER SHOT A SPEAKER BECAUSE HE OR SHE FINISHED EARLY OR ON TIME. SO KEEP REWRITING THE SPEECH UNTIL YOU HAVE LOST THREE MINUTES OF WORDS AND GAINED MORE SUBSTANCE.

28 THE SPEECH: ANOTHER IMPORTANT FACT, IF YOU CARE ABOUT YOUR REPUTATION: NEVER LIE. NEVER MISLEAD. NEVER QUOTE STATISTICS UNLESS YOU ARE SURE OF THE SOURCE.

29 THE SPEECH: PRACTICE THE SPEECH, BUT NOT IN FRONT OF YOUR FAMILY. THEY WILL LIE TO YOU SO AS NOT TO HURT YOUR FEELINGS. PRACTICE IN FRONT OF SOMEONE WHO DOES NOT CARE IF YOU WIN OR LOSE--- SOMEONE LIKE YOUR MOTHER-IN-LAW.

30 REMEMBER A SHORT SPEECH TAKES LONGER TO WRITE THAN A LONG SPEECH. YOUR CENTRAL THEME SHOULD FIT ON A BUMPER STICKER. A SPEECH SHOULD ALWAYS MATCH THE AUDIENCE. RESPECT THE AUDIENCE AND THEY WILL RESPECT YOU. NEVER LIE OR MISLEAD.

31 PODIUM POWER “ THE HUMAN BRAIN IS A MARVEL. IT ONLY STOPS TWICE IN A LIFETIME. ONCE WHEN YOU DIE AND ONCE WHEN YOU STAND UP TO GIVE A SPEECH.”

32 PODIUM POWER: MAKE SURE THAT YOU HAVE EITHER A CLOCK ON THE BACK WALL OR A FRIEND IN THE AUDIENCE TO KEEP TRACK OF YOUR TIME.----DO NOT LOOK AT YOUR WATCH---IT MAKES YOU LOOK LIKE YOU WANT TO BE SOMEWHERE ELSE.

33 PODIUM POWER: WALK TO THE PODIUM AS IF YOU WON AN OSCAR. SHAKE HANDS WITH THE PERSON WHO INTRODUCES YOU SMILE. NEVER APOLOGIZE! YOU LOOK LIKE A LOSER AND THE AUDIENCE WON’T LISTEN TO A LOSER. SET THE MIKE HEIGHT AND CLEAR YOUR THROAT, SMILE AND BEGIN.

34 PODIUM POWER: THE FIRST 30 SECONDS ARE THE TOUGHEST----TAKE YOUR TIME. BE AWARE THE MICROPHONE CAN PICK UP THE SLIGHTEST NOISE: FROM PAPERS BEING RATTLED, A WHEEZE, COINS IN YOUR POCKET, TO AN INADVERTENT BREAKING OF WIND.

35 PODIUM POWER: A SPEECH SHOULD SOUND LIKE A CONVERSATION BETWEEN FRIENDS. 99% OF AUDIENCES WANT YOU TO SUCCEED. WHEN YOU SPEAK, LOOK AT YOUR FRIENDS. IF IT IS A BIG ROOM, SCAN THE ROOM ONCE A MINUTE UNTIL YOU ARE FINISHED.

36 PODIUM POWER: DURING EACH SCAN LOOK AT A DIFFERENT PERSON IN THE FRONT, SIDES AND BACK OF THE ROOM. KEEP YOUR EYES ON THEM FOR AT LEAST 5 TO 10 SECONDS. THEN GO TO THE NEXT PERSON. IF LOOKING INTO A PERSON’S EYES IS UNCOMFORTABLE, PICK A SPOT BETWEEN THEIR EYEBROWS.

37 PODIUM POWER: BE ENTHUSIASTIC. MAKE THE AUDIENCE BELIEVE THAT YOU BELIEVE IN WHAT YOU ARE SAYING. MANY A POOR SPEECH WAS SAVED BY AN ENTHUSIASTIC SPEAKER. LIKEWISE, MANY A GREAT SPEECH WAS RUINED BY A DULL AND UNINTERESTING SPEAKER.

38 PODIUM POWER: IF A QUESTION COMES FROM THE AUDIENCE, REPEAT THE QUESTION SO ALL CAN HEAR. IF YOU DO NOT KNOW THE ANSWER, TELL THE PERSON THAT YOU WILL GET BACK WITH THEM WITH THE ANSWER-----NO LESS THAN A WEEK.

39 PODIUM POWER: ASSASSINS ARE INDIVIDUALS WHO TRY TO KILL THE SPEAKER OR TAKE OVER THE AUDIENCE. THEY WILL SIT ON “YOUR” LEFT HAND SIDE, ---OR SIT/STAND IN THE RIGHT HAND SIDE REAR OF THE AUDIENCE.

40 PODIUM POWER: THEIR METHOD OF ATTACK IS TO FIRST BLAME EVERYTHING ON INTANGIBLES SUCH AS OVER REGULATION RUINING THEIR BUSINESS, HAZ-MAT RULES, ETC. YOU HANDLE THE ATTACK BY FIRST BEING CALM. NEXT, YOU ASK THE PERSON HIS OR HER NAME.

41 PODIUM POWER: IDENTIFYING THEIR FIRST OR LAST NAME IS IMPORTANT BECAUSE WHEN YOU ADDRESS THE PERSON BY NAME, IT SEPARATES THEM FROM THE REST OF THE AUDIENCE. INSTEAD OF 50+ PEOPLE AGAINST YOU----YOU HAVE ONE, AND YOU HAVE THE MICROPHONE.

42 PODIUM POWER: NEXT, LISTEN TO WHAT THEY HAVE TO SAY DO NOT INTERRUPT UNLESS THEY GET NASTY. REPEAT BACK TO THEM HOW YOU UNDERSTAND THEIR COMPLAINT. GET THEM TO AGREE THAT YOUR INTERPRETATION OF THEIR PROBLEM IS CORRECT.

43 PODIUM POWER: ANSWER THE QUESTION, IF YOU CAN. IF YOU CANNOT, TELL THEM THAT YOU WILL GET IN TOUCH WITH SOMEONE WHO CAN ANSWER THE QUESTION. IF THEIR PROBLEM IS TOO LONG AND COMPLICATED, TELL THEM TO SEE YOU AFTER THE SPEECH AND THEY CAN HAVE 30 MINUTES OF YOUR UNDIVIDED ATTENTION.

44 PODIUM POWER: THE VAST MAJORITY OF THE TIME THE PERSON JUST WANTS TO BE HEARD, TO BE RESPECTED, TO VENT HIS OR HER FRUSTRATIONS. MANY TIMES THE REAL REASON IS NOT THE QUESTION ASKED, BUT THE QUESTION THAT WAS NOT.

45 PODIUM POWER: HOWEVER, IF THE PERSON BECOMES REALLY NASTY AND BEGINS A PERSONAL ATTACK ON YOUR REPUTATION, ASK HIM TO LEAVE. IF HE DOES NOT, ASK THE AUDIENCE TO VOTE WHETHER HE STAYS OR YOU LEAVE. ABIDE BY THE AUDIENCE DECISION.

46 REMEMBER WALK TALL AND BE ENTHUSIASTIC. SCAN THE AUDIENCE. MIND THE MICROPHONE. IF ATTACKED, GET THE NAME OF THE ASSASSIN FIRST. ASSASSINS WANT TO BE HEARD. DO NOT TOLERATE BAD BEHAVIOR.

47 THE SIGN OFF “YOU NEVER KNOW WHAT MEMORIES YOU LEAVE BEHIND.”

48 THE SIGN OFF: THE LAST THREE MINUTES OF A SPEECH ARE THE MOST IMPORTANT. YOUR CENTRAL THEME (BUMPER STICKER) SHOULD BE REPEATED HERE. DEPENDING ON YOUR KIND OF SPEECH, THE ENDING SHOULD FINISH WITH EITHER A CHALLENGE, OR A MOTIVATIONAL MOMENT, OR A REQUEST FOR AN ACTION, OR DEMAND A RESPONSE.

49 THE SIGN OFF: FINISH ON TIME. THANK THE AUDIENCE FOR THEIR KIND ATTENTION. REMEMBER, AN APPLAUSE CAN EITHER BE A THANK YOU FOR A JOB WELL DONE OR AN ACT OF CHARITY. DO NOT LEAVE THE PODIUM UNLESS THE SHOW IS OVER OR THE M/C TAKES OVER THE MICROPHONE.

50 THE SIGN OFF: IF ANOTHER SPEAKER FOLLOWS YOU, LEAVE THE ROOM QUICKLY. IF PEOPLE WANT TO ASK QUESTIONS, ASK THEM TO STEP OUTSIDE. HAVE COPIES OF YOUR SPEECH AVAILABLE. TAKE A COUPLE OF DEEP BREATHS, YOU EARNED THEM.

51 THE SIGN OFF: BE SURE TO THANK THE SPONSORS OF THE EVENT AND THE FOLKS WHO RAN THE LIGHTS, CHECK-IN, ETC. IF AN AUDIENCE CRITIQUE IS HANDED OUT AND YOU GET THE RESULTS, IGNORE THE GOOD COMMENTS AND BELIEVE THE BAD AND MAKE THE CORRECTIONS.

52 REMEMBER THIS BUMPER STICKER 3 ‘B’ FOR PUBLIC SPEAKING: BE PREPARED. BE HONEST. BE ENTHUSIASTIC.

53 THANK YOU FOR LISTENING


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